Your core values can be used as a filter to help you stay true to yourself and what is important to you.

As activities, experiences, and opportunities come up in business and in life, it is important to think about whether or not they are aligned with what you stand for; are they in alignment with your core values.

Brian Gubernick walks us through his core values and shares an exercise to help you discover your core values and what YOU stand for.

Today's challenge: Think about what is most important to you and establish your core values. Once determined, think about your core values with respect to your relationships, both personal and professional. Are your existing relationships aligned with your core values?

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