How do you know what to say to your clients? How do you know how to speak to leads on social media or what to write in your email newsletters?

Well, I don't want to oversimplify this for you. But I do have an easy answer. 

The best way to feel confident in all of your marketing and messaging is by investing in a brand messaging guide that clearly lays out your mission, your vision, your values, your voice, your tone, how you speak to your audience, and the other key factors that go into all of your brand messaging.

With a brand messaging guide, you'll gain the confidence to know how to approach all of your marketing now and into the future. You'll also have a tool that helps any employees or contractors you work with nail your messaging so your brand is always consistent — and consistent brands make for trustworthy brands.

Curious about what actually goes in a brand messaging guide? Here's what this episode covers:

• Why brand messaging guides are important for all businesses
• Why brand messaging doesn't get the credit they truly deserve
• What type of research needs to happen in order to prepare to create a brand messaging guide
• How brand messaging guides influence all the other marketing strategies and assets you create
• Who you can share your brand messaging guide with and why it helps them do their job better
• The 10 most important elements all brand messaging guides need
• What drives those 10 elements so you understand exactly what goes into each section (The meat of the episode happens right here!)
• How brand messaging can help make you make business and marketing decisions 

Stay in touch with Erin Ollila, SEO website copywriter:

• Book a Copy Coaching Power Hour if you want to strategize your brand messaging guide instead of doing it completely on your own
• Learn more about my VIP intensives. Hint hint: I can complete a brand messaging guide for you in one intensive!
• Reach out on Instagram, Facebook or on LinkedIn to talk more about brand messaging with me!

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

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