After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with "honest ads" that do right by the planet and encourage people to think twice before buying.Interested in learning more about upcoming TED events? Follow these links:TEDNext: <a href="https://ted.com/futureyou" rel="noopener noreferrer" target="_blank">ted.com/futureyou</a><hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with "honest ads" that do right by the planet and encourage people to think twice before buying. Interested in learning more about upcoming TED events? Follow these links: TEDNext: ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.

After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with "honest ads" that do right by the planet and encourage people to think twice before buying.Interested in learning more about upcoming TED events? Follow these links:TEDNext:&nbsp;<a href="https://ted.com/futureyou" rel="noopener noreferrer">ted.com/futureyou</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

What if advertising was honest? | Sylvester Chauke

Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host <a href="https://www.modupeakinola.com/" rel="noopener noreferrer" target="_blank">Modupe Akinola</a> of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it should, too. Follow Modupe on Instagram <a href="https://www.instagram.com/mnakinola/" rel="noopener noreferrer" target="_blank">@mnakinola</a> and LinkedIn <a href="https://www.linkedin.com/in/mnakinola" rel="noopener noreferrer" target="_blank">@mnakinola</a> Interested in learning more about upcoming TED events? Follow these links:TEDNext:&nbsp;<a href="https://ted.com/futureyou" rel="noopener noreferrer" target="_blank">ted.com/futureyou</a><hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Business

Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it should, too. Follow Modupe on Instagram @mnakinola and LinkedIn @mnakinola Interested in learning more about upcoming TED events? Follow these links: TEDNext: ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.

Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host <a href="https://www.modupeakinola.com/" rel="noopener noreferrer">Modupe Akinola</a> of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it should, too. Follow Modupe on Instagram <a href="https://www.instagram.com/mnakinola/" rel="noopener noreferrer">@mnakinola</a> and LinkedIn <a href="https://www.linkedin.com/in/mnakinola" rel="noopener noreferrer">@mnakinola</a> Interested in learning more about upcoming TED events? Follow these links:TEDNext:&nbsp;<a href="https://ted.com/futureyou" rel="noopener noreferrer">ted.com/futureyou</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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What if advertising was honest? | Sylvester Chauke

What if advertising was honest? | Sylvester Chauke

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