April 25, 2019

What Yoga Trapezes, Laser Lights, Kettlebells, Mini-Meditation & Ketogenic Doughnuts Have To Do With Building A Nutrition Supplements Empire

1 hour 19 minutes

Angelo Keely is COO and Co-Founder of Kion, and a true renaissance man of many talents - including beatboxing, music, art and more. He's also a wizard at creating a healthy and robust company culture, and is building one of the most impressive and high-quality nutrition and supplement formulation companies on the face of the planet. From his near-death experience on an LSD trip to his impressive daily routine, we delve into his life and valuable experience on this podcast.

During our discussion, you'll discover: -The story of Angelo's life...11:20

Hippy parents, owned a natural foods store in Wimberley, TX
His dad collaborated with Whole Foods in its early days in Austin
No doctors, vaccinations; all natural treatments
Angelo and Ben were polar opposites in their diets as kids
Minimalist approach to food and supplements
Got into lots of trouble in high school
Awful LSD experience at age 16
Got some gigs as a musician/beat boxer
Attended St. Edwards University
- Centering prayer
- Religious studies major (although raised non-religious)
- Service projects to India, Central America
Developed intense interest in humans, human interaction with one another

-How Angelo's meeting his wife is a case study in the power of visualization...28:45

Doing an internship in France; had met her a few months prior
Wrote a song that clearly described "the perfect wife" while living in France
Performed the song for the first time after returning to the U.S.; she was there listening
Began dating shortly after and eventually married
Book: Creative Visualization

-How Angelo got involved with Ben and eventually co-founded Kion...36:20

Moved to Boulder, CO to start family in 2012
Heard of Ben in 2016; Ben has a large following in Boulder
Angelo was impressed with Ben's authenticity and passion more than any business acumen

-A day in the life of Angelo Keely...47:30

Go to sleep at the same time kids go to sleep; need alone time (in the morning)
Go to bed early; you need less sleep, then wake up really early and be productive
Drink two glasses of water, then an Americano
Spiritual text (recontextualizes all of life)
Journaling: just show up and do it
Working out: do simple things with much intensity
Cold/hot shower in the winter; all cold in the summer
Show up at the office around 9 am

-The company culture within the dank, forbidding recesses of Kion World Headquarters...59:45

"It's a mindset about what we're doing"
Everyone is passionate about health, supplements (enemas not so much)
The culture must reflect the stated mission statement of Kion: Live a joyful, fulfilling and adventurous life
Blend of empathy and radical honesty
Every day begins with a 15 minute daily huddle; begins with 3 minutes of silence
My interview with Todd White of Dry Farm Wines
Monthly team adventures; yearly retreat
"We're trying to live what we're saying"
Building a high quality company requires hiring the right people and build it intelligently
Team approach:
- Everyone has a unique distinct role
- It takes time to develop chemistry
Kion is not a fly-by-night, pie-eyed idealist company; it's profitable and being built the right way

-The biggest trends Angelo sees in the health and fitness industry...1:15:00

Personalization of diet
- Lots of "Mickey Mouse" practices
- Education rather than instruction or "lecturing" (Kion fasting challenge w/ accompanying guide)
- Big fight on the supply chain to get an awesome product
- If everything is in stock at a supplement company, there's a red flag

-What will Angelo's life look like 5-10 years from now?...1:25:45

Making a lot more music as of late
One man show: music, visuals, comedic monologue

-And much more... Resources from this episode:

-Kion (use code "BGF10" to save 10% sitewide) -Ben Greenfield In The Hotseat: Angelo interviews Ben -AngeloKeely.com -DandyTea coffee substitute -Book: Creative Visualization -The Christian Gratitude Journal -JOOVV light -Yoga trapeze -Fluidstance -Varidesk -Mogo Upright Stool -Salli Saddle Chair -Topo Mat -Book: Emotional Communication -My interview with Todd White of Dry Farm Wines -KionU Coach Certification Program -BenGreenfieldTri.BlogSpot.com (Ben's original blog) -Kion Fasting Guide -Ben's upcoming new book at SuperhumanRxBook.com

Episode Sponsors:

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Do you have questions, thoughts or feedback for Angelo or me? Leave your comments below and one of us will reply!

See omnystudio.com/listener for privacy information.

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