“But my other favorite thing about the confidence piece, as someone who can be very anxious and nervous myself, is that sometimes it's valuable not to be confident. And there is this piece in the book about how everyone would benefit if, when you're making decisions, you start off in an information gathering stage. And instead of being super confident when you're trying to gather data, you turn down your confidence, be not confident at all, be confused, be concerned, be anxious. Gather all the data, as many differing viewpoints as possible. Once you've figured out the right answer with all the humility that you could possibly have, jack up your confidence and then you execute. And this idea that confidence can be on a dial and there's value in not being confident sometimes is something that I was never taught. And that feels very reassuring to learn,” so says Julia Boorstin, who has spent over two decades as a reporter, working for CNBC, CNN, and Fortune. She’s also the creator of the “Disruptor 50” franchise, a list which highlights private companies transforming the economy and challenging companies in established industries. Her first book, When Women Lead, draws on her work studying and interviewing hundreds of executives throughout her impressive career to tell the stories of more than 60 female CEOs and leaders who have fought massive social and institutional headwinds to run some of the world’s most innovative and successful companies. 

Combining years of academic research and interviews, Julia reveals these women’s powerful commonalities—they are highly adaptive to change, deeply empathetic in their management style, and much more likely to integrate diverse points of view into their business strategies. This makes these women uniquely equipped to lead, grow businesses, and navigate crises in ways where their male counterparts don’t seem as gifted. 

Today’s episode digs into Boorstin’s meticulously researched book as we cover a few of the female tendencies that correlate with great leadership: how women embrace the role of fire-prevention as opposed to fire fighting; their ability to avoid ethical quandaries and group think; and the value of gaining confidence through experience. The monoculture tends to focus on iconic female leaders, she tells us, but there is so much more to gain from focusing on the stories that are not being told, expanding the diversity of images of success for women and men alike. 

EPISODE HIGHLIGHTS:

• Female qualities correlate with great leadership…
• Women as fire preventers…
• The myth of the confidence gap…
• Feedback bias…

MORE FROM JULIA BOORSTIN:

When Women Lead: What They Achieve, Why They Succeed, and How We Can Learn from Them

CNBC Disruptor 50

Follow Julia on Instagram and Twitter

DIVE DEEPER: 

“Better Decisions Through Diversity: Heterogeneity Can Boost Group Performance,” Northwestern Kellogg School of Management Study 

“How the VC Pitch Process Is Failing Female Entrepreneurs,” Harvard Business Review

“Investors Prefer Entrepreneurial Ventures Pitched by Attractive Men,” Harvard Kennedy School Gender Action Portal

“The Remarkable Power of Hope,” Psychology Today

“Language Bias in Performance Feedback,” Textio 2022 Study

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