Today we're talking about why Gen Z and Millennials are giving the wellness market a total glow-up (and what they actually want), plus the TikTok trend that’s less about getting out there and more about locking in. We look at why Pilates is quietly taking over where spin left off, and the global data showing that wellness has officially become as valuable as salary — a major signal for anyone building offers around health and healing. And we're diving into the Elizabeth Holmes story because she's suddenly posting her thoughts on social, and whether you love her or loathe her, her redemption arc has us all watching. And we think there’s something in it for every woman building something big.

References:
Marvelous Software Platform
Well Well Well Marketplace