The Wellness Creator Podcast

Meta is testing a new feature that limits Facebook pages to just two link posts, unless you pay for verification, making it more important than ever to build your email list and own your audience. Meanwhile, TikTok is serving up two trends wellness creators should watch: Janalog (a screen-free January movement) and Japanese walking (an interval walking method backed by research and named 2026's fastest growing fitness trend). We also dive into a Marie Claire story about former finance professionals who now blend money management with tarot and astrology, charging up to $10,000 for their services and proving that combining left-brain strategy with right-brain intuition can create a completely differentiated offer in a crowded market.

References:
Marvelous Software Platform
Well Well Well Marketplace

We're breaking down the biggest social media trends shaping 2026, and honestly, it's the best news wellness creators have heard in years. Short form burnout is real, viral chasing is out, and being a genuine expert finally matters more than having a million followers. We're talking about why long form video is making a comeback, how your audience now controls what they see, and why your imperfect, human self is your greatest asset. This episode explains exactly what's changing and how to actually use it to your advantage.

References:
Marvelous Software Platform
Well Well Well Marketplace

This week we're breaking down three wellness stories that have the internet buzzing. First, Andrew Huberman's latest episode sparked a full-blown LED lighting panic after his guest compared LED exposure to asbestos, and we're sorting through what the science actually says about red light therapy, mitochondrial health, and whether you should be rethinking your home lighting. Then, we're diving into Brian Johnson's live-streamed magic mushroom journey where five grams had him questioning his entire anti-aging empire. Finally, we're exploring sleep maxing, the TikTok trend that's replacing hustle culture with magnesium mocktails and HRV stats. Whether you're curious about optimizing your environment, experimenting with psychedelics for longevity, or finally prioritizing rest, this episode covers what's actually worth paying attention to in the wellness world right now.

References:
Marvelous Software Platform
Well Well Well Marketplace

We're tracking Elizabeth Holmes getting nutritional advice from a biohacker while tweeting from prison, Meta winning big in court, and Jeff Bezos launching an AI that claims to think like God. Plus, we're breaking down why silent walking is suddenly revolutionary, how Ayurveda is about to hit $77 billion, and what it means when Meta's top AI scientist calls the current AI wave a "dead end." If you work in wellness and want to understand where the industry is actually heading (and why your humanness matters more than ever), this episode connects dots you didn't know needed connecting.

References:
Marvelous Software Platform
Well Well Well Marketplace

Today we're talking about why Gen Z and Millennials are giving the wellness market a total glow-up (and what they actually want), plus the TikTok trend that’s less about getting out there and more about locking in. We look at why Pilates is quietly taking over where spin left off, and the global data showing that wellness has officially become as valuable as salary — a major signal for anyone building offers around health and healing. And we're diving into the Elizabeth Holmes story because she's suddenly posting her thoughts on social, and whether you love her or loathe her, her redemption arc has us all watching. And we think there’s something in it for every woman building something big.

References:
Marvelous Software Platform
Well Well Well Marketplace

We're covering five stories that could shift how you think about building your wellness business online. From the new creator storefronts replacing traditional affiliate links to why fiber maxing is your content goldmine right now, we're breaking down what's actually happening in the wellness creator space. Plus, we're talking about the analog ritual trend your clients are craving, how Reddit might be your next discovery channel, and a 50-year money milestone that explains why so many of us still feel guilty about wanting more. If you're ready to understand where the industry is headed (and how to position yourself in it), this episode is for you.

To sign up for Reddit's next forum, click here.

References:
Marvelous Software Platform
Well Well Well Marketplace

We're sharing the six business books that have genuinely shaped how we think about growing our wellness businesses. From practical strategy guides like Alex Hormozi's $100 Million Offers to mindset-shifting reads like Benjamin Hardy's 10X is Easier Than 2X, these recommendations span everything from pricing and profit to understanding what actually drives customer behavior. Whether you're just starting out or ready to scale, we break down why each book made our list and how our recommendations have evolved over the years (spoiler: we're way more focused on freedom and mindset now than pure tactics). If you're looking for your next business book or wondering which ones are actually worth the investment, this episode gives you our honest take on what's worked for us.

Books Mentioned:
$100 Million Offers by Alex Hormozi

10X is Easier Than 2X by Benjamin Hardy and Dan Sullivan

Company of One by Paul Jarvis

Wanting: The Power of Mimetic Desire in Everyday Life by Luke Burgis

Profit First by Mike Michalowicz

The Mountain is You by Brianna Wiest

References:
Marvelous Software Platform
Well Well Well Marketplace

We keep hearing "courses are dead" everywhere, but that's not the whole story. The pandemic gold rush of slapping together content and waiting for passive income? That's definitely over. But courses and coaching are far from dead - we just need to play by different rules now. We're breaking down five key shifts every course creator needs to make: ditching the bloat, designing for completion over access, making it feel personal, leading with assets instead of just information, and creating an experience worth talking about.

References:
Marvelous Software Platform
Well Well Well Marketplace

Ready to turn your knowledge into actual income? We break down exactly how to create and sell your first digital product, even if you've never done it before. The best part: you need way fewer followers than you think (we've seen people with under 100 Instagram followers make serious money). We cover what makes a profitable digital product, how to choose what to create based on what people are already asking you, and why being "just one step ahead" often works better than being the world's expert. Plus, the simple tools you need to get started (hint: your phone and one platform can do most of the work).

References:
Marvelous Software Platform
Well Well Well Marketplace

Ever found yourself asking "Should I start two separate Substacks for my different interests?" or wondering how to handle multiple passions in your content creation? We tackle the multi-passionate creator dilemma that's stumping so many people.  From deciding whether to keep topics separate or blend them together, to understanding when having multiple platforms becomes unsustainable, we break down the real considerations most creators miss. Plus, we share the simple decision filter that helps you choose your path without overthinking yourself into creative paralysis.

References:
Marvelous Software Platform
Well Well Well Marketplace