The Wellness Creator Podcast

We're diving into nine practical ways to add income streams to your wellness business this fall without overwhelming yourself or confusing your audience. From expansion revenue with existing clients to micro offers, affiliate income, and corporate wellness opportunities, we break down realistic strategies that work alongside your core business model. These aren't get-rich-quick schemes but smart diversification moves that can create steady additional revenue while you gear up for the busy season ahead.

References:
Marvelous Software Platform
Well Well Well Marketplace

We analyzed @thedailyvictorian, a yoga influencer with 1.3 million TikTok followers who's completely rewriting the social media playbook. While most creators chase daily posting and quick trends, she's built a massive following with just one thoughtful post per week. We've identified six key observations from her approach that combine movement, poetry, and life wisdom into an art form that stops the scroll every time. From her unique storytelling method to how she creates genuine community engagement, these insights will help you stand out in an oversaturated market and build a business that attracts book deals, brand partnerships, and real revenue.

References:
Marvelous Software Platform
Well Well Well Marketplace

Starting July 10th, 2025, Google began indexing Instagram content for the first time, meaning your posts and reels can now appear in search results. We explore what this means for discoverability, share optimization strategies, and discuss recent court decisions that are reshaping how AI can use creative work. Plus, we cover Substack's new live video features that could change how you connect with your audience.

References:
Marvelous Software Platform
Well Well Well Marketplace

Most creators are using AI completely wrong for their copywriting. Today, we're talking about why pasting prompts into basic ChatGPT gives you bland, generic copy that screams "a tiny robot wrote this." The game-changer? Training your own AI copywriting assistant, complete with your brand voice, audience insights, and specific behavioral instructions. We walk through the exact four steps to create your own training manual that will transform your AI from a basic tool into your personal copywriting team member. Plus, we explore the unexpected psychological benefits of having an assistant who just does what you ask without emotional management.

To access the training questions, please visit heymarvelous.com/trainmycopyassistant

References:
Marvelous Software Platform
Well Well Well Marketplace

We explore two alarming stories that highlight the growing security threats facing wellness creators and online entrepreneurs. First, we uncover the shadowy world of Meta brokers - underground operators who exploit Facebook's internal systems to restore hacked accounts for thousands of dollars, while Meta's official support channels remain largely unresponsive. We discuss how these black market brokers work with inside sources at Facebook and why the company seems more focused on pursuing legal action against brokers than fixing their broken customer service.

Next, we examine a disturbing trend targeting influencers and content creators through sophisticated phishing schemes disguised as brand partnership opportunities. We share real stories of creators who lost their social media accounts and payment processors after clicking malicious links, including one devastating case where a hacker gained access to someone's Stripe account and charged tens of thousands of dollars to their clients.

Throughout the episode, we discuss practical security measures every wellness creator should implement, including moving beyond SMS-based two-factor authentication to app-based solutions like Authy, the importance of frequently changing passwords, and adopting a more suspicious mindset toward unsolicited emails and partnership offers. We also touch on how AI is making these security threats more sophisticated and why the golden age of trusting cold outreach may be over.

This episode serves as both a wake-up call and a practical guide for protecting your wellness business in an increasingly dangerous digital landscape.

Listen to the full Globe and Mail Article here: "The Black Market for Getting Hacked Meta Accounts Back."

References:
Marvelous Software Platform
Well Well Well Marketplace

We're breaking down what's hot in the wellness creator world right now. From the shift toward authentic face-to-camera storytelling on TikTok and Instagram (goodbye, hyper-produced content!) to the return of carousel posts with trending music, we're covering the social media trends that actually matter for your business.

We also explore how the AI landscape is shifting search behavior - with Google's AI summaries reducing click-through rates by up to 34% - and share actionable strategies to get AI tools to recommend YOUR business when potential clients are searching. Plus, we discuss the Reddit vs. Anthropic lawsuit and what it means for content creators.

Key Topics:

• Face-to-camera storytelling is dominating short-form video
• Carousels are trending again (especially with music)
• AI video editing tools are becoming essential
• Captions matter more than hashtags for discoverability
• How to optimize content so AI recommends your business
• The changing landscape of online search and discovery

References:
Marvelous Software Platform
Well Well Well Marketplace

In today's episode, we're exploring a troubling trend that's making it harder than ever to run a small business: unrealistic consumer expectations and the rise of performative outrage against entrepreneurs.

Drawing insights from Anne Helen Peterson's brilliant Culture Study newsletter, we discuss why customers expect Amazon-level service from local artisans, how "accountability culture" has morphed into business bullying, and what this means for wellness creators in 2025. Whether you're dealing with impossible client demands or wondering if your feedback crosses the line, this episode offers perspective on maintaining humanity in our increasingly disconnected digital marketplace.

Plus, we share real stories from our own business experiences and explain why building genuine community connections might be the antidote to this toxic trend.

We highly suggest you read Anne Helen Peterson's Article: What Do We Do With All This Consumer Rage? 

References:
Marvelous Software Platform
Well Well Well Marketplace

In this episode, we explore three hot topics affecting wellness creators:

1. The explosive growth of GLP-1 medications and peptides in wellness - from weight management to athletic performance enhancement and women's health. We discuss the business opportunities this presents for wellness practitioners as these treatments become more mainstream and accessible.
2. The legal battle between a San Diego yoga instructor ("Namasteve") and city officials over permit requirements for beach yoga classes, raising questions about free speech versus municipal regulations.
3. The ongoing debate about AI transparency in content creation, examining whether creators should be required to disclose their use of AI tools and how this technology can be leveraged to enhance productivity without sacrificing quality.

Join us as we share our perspectives on these evolving industry trends and their implications for wellness creators.

Get our Wellness Marketing Assistant ($27!)

References:
Marvelous Software Platform
Well Well Well Marketplace

References:
Marvelous Software Platform
Well Well Well Marketplace

In this episode, we break down the tech drama that could shake up how online wellness businesses connect with their audience. We're tracking Meta's courtroom showdown (could Instagram become its own company again?) and Google's recent advertising battle loss - changes that might actually benefit small wellness creators in the long run. But here's the really good news: despite all the economic doom and gloom out there, wellness spending is booming in 2025! We've got the details on which niches are seeing explosive growth (hello, menopause and mental health!) and why this $1.1 trillion industry continues to thrive even when consumers are tightening their belts elsewhere. Important insider info for anyone building an online wellness business!

References:
Marvelous Software Platform
Well Well Well Marketplace

Join us for our first-ever variety show episode, where we tackle three fascinating wellness industry topics: the hidden health dangers of plastic-based athleisure wear, the story of an AI tarot card reading company's quick rise and demise on Instagram, and how artificial intelligence is revolutionizing medical treatment by repurposing existing drugs for rare diseases. From environmental concerns to ethical dilemmas to groundbreaking health solutions, we explore the complex landscape of "fakes" in the wellness world.

References:
Marvelous Software Platform
Well Well Well Marketplace

References:
Marvelous Software Platform
Well Well Well Marketplace