The Wellness Creator Podcast

As a wellness creator, you excel at helping people live healthier, more fulfilling lifestyles. However, running and marketing an online business requires a very different set of skills. One of the concepts that you must understand is the marketing funnel. It's a term tossed around the marketing world, but so few actually understand it. Simply put, a marketing funnel describes your customer's journey with you from first discovering you to purchasing from you. 

In today’s episode, we delve into the first and widest part of that funnel, exploring top-of-funnel strategies to engage with a new audience, attract new customers, and generate awareness and interest in your brand. Join us as we define key concepts, highlight common mistakes to avoid, and debunk typical marketing funnel myths.

References:
Marvelous Software Platform
Well Well Well Marketplace

Opt-ins help you get new people onto your email lists and deciding what to make for your opt-in can be confusing. Today we're sharing the three most powerful types of opt-ins (one will definitely work for you) that you can create to entice people to join your email list. Plus, we break down the eight criteria that make an opt-in irresistible.

RESOURCES:
List Love — https://wellnesscreator.heymarvelous.com/product/74030/about 

The Wellness Creator Shop — https://wellnesscreator.heymarvelous.com/shop 

Hey Marvelous — https://www.heymarvelous.com/

Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/ 

References:
Marvelous Software Platform
Well Well Well Marketplace

Do you write online? Your answer was probably either "Yes, I'm a blogger." or "No, I'm not a blogger." Writing online today is so much more than blogging. In this episode, we explore the various ways to write online, how you can write and create interactive experiences and how it can help you figure out what you believe. It's about thought leadership, and you don't have to have a PhD or have your beliefs figured out perfectly. Plus we debrief our last week's conversation with Sarah Fay and her strategy for writing on Substack.   

The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast

Sarah Fay — https://sarahfay.org/

Substack — https://substack.com/

Hey Marvelous — https://www.heymarvelous.com/

Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/ 

References:
Marvelous Software Platform
Well Well Well Marketplace

Substack. It's all anyone is talking about and if you've wondered what it is and if you should be on it, then you'll want to listen to today's interview with Sarah Fay. She is a Harper Collins Author, Adjunct Professor and Substack Strategist helping people to use the features and functions of the platform in ways beyond just sending a newsletter. She answers all of our Substack questions and shares her own experience. We discuss payment structures, Substack's internal social media network, and what you stand to gain from joining the Substack community. We discuss why publishers recommend the platform to their authors, how to make the most of opportunities for cross-promotion, and whether or not opt-ins are relevant. Sarah also helps us to understand how the algorithm works and shares how she has leveraged the digital world to facilitate more dynamic content and interaction as an author.

Sarah Fay — https://sarahfay.org/
Sarah Fay Substack — https://substack.com/@writersatwork
Pathological — https://www.amazon.com/Pathological-True-Story-Six-
Misdiagnoses/dp/0063068680/
Cured: The Memoir — https://www.curedthememoir.com/
James Patterson on Substack — https://substack.com/@jamespatterson
Ash Ambirge on Substack — https://substack.com/@ashambirge
The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/

References:
Marvelous Software Platform
Well Well Well Marketplace

Have you ever run a flash sale? Today, we're sharing the inside secrets of how and why we run our annual flash sale. We break down the key characteristics that make the sale profitable. We also discuss the pros and cons of implementing a flash sale, and how you know when you're ready to have one.

The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast

Hey Marvelous — https://www.heymarvelous.com/

Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/ 

References:
Marvelous Software Platform
Well Well Well Marketplace

There is a lot of video fatigue after spending so much time on screens during the pandemic, and that is precisely why audio is the new video! Today, we discuss private podcasts and why they are so beneficial to your wellness business. You’ll learn exactly what a private podcast is, how it can grow your business, and keep your current clients engaged with your teaching. We also share how we've used a private podcast feed for our group coaching program for years and drum roll.... we announce that Marvelous' brand new feature dropping this week is private podcasts. It just keeps getting easier and easier!!

The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast

Hey Marvelous — https://www.heymarvelous.com/

Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/ 

Hey Marvelous on X — https://twitter.com/hey_marvelous 

References:
Marvelous Software Platform
Well Well Well Marketplace

After almost a decade of trial and error and finally finding our rhythm with marketing, selling and running a coaching program, we’re pulling back the curtain and letting you see the inside of our coaching business. 

We discuss how rough the early days were, the ridiculous things we had to do to make the technology work, how we found new clients, the mistakes we made, what happens when you’re over capacity, and how recently we’ve scaled back and simplified. 

The Luminaries Membership — https://www.andshe.co/membership 

The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast

Hey Marvelous — https://www.heymarvelous.com/

Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/ 

References:
Marvelous Software Platform
Well Well Well Marketplace

We're OG podcasters, and in this episode, you'll get a look at behind the scenes of our podcast. Learn how we get episode ideas and where we organize them, how we get ready and what we use to record. We touch on trends, the process of finding
new listeners, and our evolving relationship with tools, software and AI. We also dive into five different forms of podcasting and give examples for each. You‟ll learn why we think it's so important to see your podcast as a tool to nurture your existing audience instead of attract new users and how this should change your approach to content and marketing. 

monday.com — https://monday.com/
And She Spoke Podcast — https://andshe.co/podcast
Audacity — https://www.audacityteam.org/
Dropbox — https://dropbox.com/
Zencastr — https://zencastr.com/
StreamYard — https://streamyard.com/
Riverside — https://riverside.fm/
Transistor — https://transistor.fm/
I Will Teach You To Be Rich Podcast — https://www.iwillteachyoutoberich.com/podcast/
Where Should We Begin? With Esther Perel — https://www.estherperel.com/podcast
Substack — https://substack.com/
Sarah Wilson — https://sarahwilson.com/
Descript — https://www.descript.com/

Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/

References:
Marvelous Software Platform
Well Well Well Marketplace

As we wrap up season one of The Wellness Creator podcast, we look at
the current wellness trends that you need to know to have success in your business.

Key Points From This Episode:
• The role that YouTube could play in the growth and expansion of your business.
• Exploring the value of having content on multiple platforms.
• What we can learn from the harmonious relationship between podcasting and YouTube.
• Why community matters in wellness, and debunking some community-related myths.
• How to use AI strategically.
• The power of experimentation.
• Final thoughts on how to ensure success for you and your wellness business.

RESOURCES:
‘YouTube Trends in 2024 with Meredith Marsh’
Descript (video editing tool)
The Luminaries Membership
Hey Marvelous

References:
Marvelous Software Platform
Well Well Well Marketplace

Today's episode is about copywriting and the importance of the words that you use in your marketing
as a way of conveying the value that you sell and share with your audience. We are thrilled to
host Hey Marvelous Co-Founder, Sandy Connery, who shares her views on the
current state of copywriting in the wellness industry. We learn about the importance of writing
compelling copy, choosing interesting words, and the power of captivating copywriting. Then, we
explore the common mistakes that people make when writing copy, how to paint the perfect
picture with your words, how to write copy that sells, and how to be proactive without being
controversial. This week’s call to action is for entrepreneurs (and especially women) to be
unafraid of and to rather embrace their individuality. To end, Sandy and Jeni explain what you
can do when you’re feeling stuck in your copywriting and where to start, with some crucial
resources to help you along the way.

Key Points From This Episode:

• Why it’s vital to be able to write good copy, and why it matters to choose your words carefully.
• Understanding the power of compelling copywriting.
• Common mistakes that people make when writing copy; the dangers of ambiguity.
• How to paint the perfect picture.
• Learning about what sells and what doesn’t.
• A call for (women) entrepreneurs to embrace being unique, interesting, and distinguishable.
• How to be provocative without being controversial.
• Low-hanging fruit: where to start if you’re feeling stuck, with some helpful resources.

Links:
MyMind — mymind.com/
The Luminaries — soulfulmba.heymarvelous.com/product/58025/about
And She Co. — andshe.co/
Sandy Connery on LinkedIn — linkedin.com/in/sandy-connery/
Jennifer Barcelos on LinkedIn — linkedin.com/in/jenibarcelos/
The Wellness Creator Podcast — heymarvelous.com/the-wellness-creator-podcast
Hey Marvelous — heymarvelous.com/
Hey Marvelous on Instagram — instagram.com/heymarvelous/
Hey Marvelous on X — twitter.com/hey_marvelous

References:
Marvelous Software Platform
Well Well Well Marketplace