The Wellness Creator Podcast

As a wellness creator or entrepreneur, you know that balancing a thriving side hustle with full-time employment can be tricky. In this inspiring episode with Morgan Kitzmiller, you'll learn how to master this juggling act while staying true to your goals (and have fun along the way!) By day, Morgan helps creators earn a living online as an Account Manager at ConvertKit. Through her sustainable fitness coaching business, Root & Rise, she also helps women build strength and confidence and pursue her entrepreneurial dreams. Tuning in, you’ll hear how Morgan has grown her side hustle using the tools available to her at ConvertKit, what she does to keep her values and goals in mind while juggling a full-time job and a part-time passion project, her email marketing tips for wellness creators, and much more. If you're ready to turn your vision into reality without burning out, this episode is for you. With Morgan's thoughtful insights and actionable advice, you'll be able to excel at your day job, nurture your side hustle, and achieve balance and success in both worlds!

In this episode:

• What Morgan's role is at Convert Kit and what her side hustle is
• What led her to start her wellness business after making a big move in her personal life
• Her BEST social media advice for creators
• Tips for balancing your day job and passion project in alignment with your goals.
• The benefits of keeping your side hustle a side hustle.
• Email marketing tips for wellness creators: what works and what doesn’t.
• Creative opt-in incentives for your business and how to market them to your audience.
• How to grow your email list through partnerships and collaborations.
• Valuable tools and resources that can help you grow your business.
• Why it’s important to show up online as authentically as possible.
• How to use AI to augment your presence, not replace it.

Links:
Root & Rise
Root & Rise on Instagram —@_rootandrise
Morgan Kitzmiller on LinkedIn — linkedin.com/in/morgan-kitzmiller
Morgan Kitzmiller on Instagram —@morgankitzmiller
ConvertKit
ConvertKit’s Creator Network
Hey Marvelous

References:
Marvelous Software Platform
Well Well Well Marketplace

Kerry Hinds is the Founder and Owner of Fertile Body Yoga and the Host of the Fringe Fertility Podcast. During this episode, she shares her experience transitioning from yoga teacher to entrepreneur and starting a business with based on her own fertility journey. She talks about the challenge of making yourself visible in order to reach your ideal audience, the wonderful tool of podcasting to educate listeners and allow them to get to know you, and the incredible value of an email list. Touching on the energetics of infertility, we dive into the difficult task of pricing in the wellness industry, knowing the value of your intellectual property, and connecting with professionals who serve the same people you do. Tune in for an enriching conversation that covers all this and more! 

Key Points From This Episode:

• How Kerry’s fertility journey influenced her interest in working with other women facing the same challenge.
• Her experience of teaching yoga online and becoming an entrepreneur. 
• Learning to put herself in the public eye in order to grow a business.
• How podcasting has enabled Kerry to educate her audience.
• What she sees as her most valuable connections.
• The difficulty of pricing in the wellness industry.
• Understanding the value of your intellectual property.
• How Kerry has built relationships with doctors and how you can do the same
• The difference results between blogging and podcasting
• Predictions for the future of podcasting and a recommendation to start yours.
• Kerry’s intention to move into more coaching and her aspirations to write a book.

RESOURCES
Kerry's website
Kerry on Instagram
Fringe Fertility Podcast

References:
Marvelous Software Platform
Well Well Well Marketplace

Affiliate programs are a valuable marketing strategy for businesses looking to grow their existing following and increase sales. By leveraging the reach and influence of affiliates, brands can tap into new audiences, drive traffic, and ultimately boost revenue. 

Today on the podcast, we are joined by Emmet Gibney, CEO at Rewardful, to unpack the world of affiliate marketing and uncover how it can supercharge your growth and expand your existing following. Rewardful is an all-in-one affiliate management software designed to empower SaaS companies to set up and manage affiliate and referral programs seamlessly. 

In our conversation, we start by learning about Emmet’s background, what Rewardful does, and the exciting collaboration it has formed with Hey Marvelous. We delve into the benefits of rewarding word of mouth through affiliate programs and how Rewardful makes it easy for both the customer and the business. 

Discover how the marketing landscape is evolving and ways of setting up and managing an affiliate program. Gain insights into how the perception of affiliate links has changed, “earnings per click” content, steps to help affiliates sell your business, the basic principles of an affiliate program, and much more! 

Key Points From This Episode:

• Background about Emmet, his company Rewardful, and the services it provides.
• Hear details about the collaboration between his company and Hey Marvelous.
• How to know when your business is ready to set up an affiliate program.
• Leveraging an affiliate program to grow your existing following.
• The difference between an affiliate program and a customer referral program.
• He shares his perspective on how the marketing landscape has shifted.
• Resources needed to set up an affiliate program and how to make it appealing.
• Discover strategies to direct and funnel customers to affiliate links.
• Explore the benefits and limitations of affiliate marketing.
• Learn how to structure your commissions and the percentages.
• Common mistakes and pitfalls to avoid when setting up an affiliate program.

Resources:

Emmet Gibney on LinkedIn

Emmet Gibney on X

Rewardful

Rewardful Affiliate Marketing Course

References:
Marvelous Software Platform
Well Well Well Marketplace

This just might be the most counterintuitive thing we've ever said. 

In this video, we're going to tell you why it's important to niche down- way down- how to choose your niche, and what will happen to your business when you do.

Key Points From This Episode:

• What does it mean to niche down
• The financial benefits of doing so
• The flexibility that niching down offers
• The power of adaptation and refinement as your business grows

Resources:

 Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

In this episode, we share ten money-making ideas for yoga teachers venturing into online entrepreneurship. 

From offering private lessons, to hosting digital summits and utilizing affiliate marketing your bound to find a few that resonate with you. 

Each method offers varying levels of income potential and scalability, catering to different stages of a yoga teacher's entrepreneurial journey.

Key Points From This Episode:

• Diverse Income Streams: We outline ten distinct ways for yoga teachers to generate revenue online.
• Scalability and Potential: Each method offers different income potentials and scalability, ranging from one-on-one private lessons to YouTube ad revenue.
• Audience Building: Many of the strategies also serve as effective tools for audience building and community engagement.
• Flexibility: The methods cater to different preferences and levels of expertise, allowing yoga teachers to choose the approaches that best align with their goals and resources.
• Long-Term Value: Emphasizing the importance of building lasting relationships with students and clients, several methods aim to create ongoing engagement and recurring revenue opportunities.

Resources:

 Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

Today’s guest used her passion for dance to power through an injury and pivot her career from dancer to studio owner. Hannah Teutscher joins us to share her journey on embracing her identity as an entrepreneur and her passion for the wellness industry. 

Tuning in, you’ll hear all about her dancing career, the injury that ended it, how she started her Pilates studio and when she started seeing herself as an entrepreneur. 

We delve into her goals for her business before she tells us all about her incredible online offering and teacher training. 

Finally, Hannah shares some advice for budding entrepreneurs. From social media to AI, this episode is jam-packed with incredible pearls of wisdom, so be sure to press play now!

Key Points From This Episode:

• An overview of Hannah’s career as a dancer (and how it ended). 
• How she got into the wellness world and became an entrepreneur. 
• The pivotal moment when she started to see herself as an entrepreneur. 
• Practical advice for anyone transitioning into entrepreneurship. 
• Hannah’s business expansion goals and franchising plans. 
• What her online offering looks like and the flexibility it offers. 
• The kinds of people that are interested in her teaching program and how she gets leads. 
• Her husband’s involvement in the social media side of things and what Hannah posts. 
• The one thing she would do differently if she could start over knowing what she knows now. 
• What’s next for Hannah’s business and why she isn’t traveling that often at the moment. 
• Why she wants to use AI to increase her productivity without compromising her authenticity. 
• How Hannah and her team use Metricool and why it’s so helpful. 

Resources:

Performance Fit Pilates, website

Performance Fit Pilates, Instagram

Performance Fit Pilates, YouTube

Pilates Exchange, podcast

Train the Trainers program

Metricool

References:
Marvelous Software Platform
Well Well Well Marketplace

In this episode we share some of the most common mistakes we’ve seen yoga teachers make when they teach online.

We bust through misconceptions and beliefs that tend to hold teachers back, lack of specificity in niching, one of the biggest (but most important) aspects of online business building that is left on the back-burner and more.

Key Points From This Episode:

• Embrace the learning journey- you will make mistakes
• Adopting a value-based approach to pricing
• Getting super specific with your messaging
• How to strengthen an often over-looked but necessary component of building your business
• Understanding your audience to better serve them

Resources:

Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

In this episode, we’ll reveal the perfect length for your yoga videos based on data pulled from our vast library of online content. 

When it comes to the ideal length, we’ve certainly seen the shift over the years; it’s imperative to optimize your video length to align with shifting viewer behaviors and preferences.

Listen in to learn other important considerations when creating content for your online students. These are all crucial for maximizing the effectiveness of your online offers.

Key Points From This Episode:

• Identifying the optimum video length for your audience
• Considerations for the online learning environment
• Our analysis of the ideal video length
• How to listen to your online students and effectively adapt your creation process to get the best results
• The importance of understanding viewer behavior

Resources:

Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

Wellness practices are becoming more and more popular as modalities to reduce the symptoms of chronic pain. Today on The Wellness Creator Podcast, we are joined by the founder of Yoga For Migraine, Adriane Dellorco to talk about how she has helped her clients ease their migraines with yoga. 

Tuning in, you’ll hear all about our guest’s background and passion for wellness, how her online business has transformed since the pandemic, the benefits of mind/body approaches to chronic pain, how she collaborates and continues to learn, and much more! 

We then delve into some information about Adriane’s signature offer before she tells us what has surprised us most about her business and where she would like to see its growth in the next five years. 

Finally, we talk all things social media and where Adriane places her focus in terms of content. Thanks for listening in!

Key Points From This Episode:

• Introducing Adriane Dellorco, an overview of her life, and how she got into wellness. 
• How her business has evolved since the pandemic. 
• The growth in awareness of mind/body approaches to chronic pain and the benefits of that. 
• How Adriane collaborates with other leaders in the wellness field and continues to learn. 
• Advice for wellness business owners about collaborating with brands. 
• She tells us about her signature offer, what it looks like, and how it benefits her clients. 
• Why the transformative nature of her work has surprised Adriane most in her career. 
• Where Adriane wants to see her business in the next five years. 
• Adriane’s advice for social media content and how she handles it. 

Resources:

Adriane Dellorco on LinkedIn

Adriane Dellorco on Instagram

Yoga For Migraine

Yoga For Migraine on Facebook

References:
Marvelous Software Platform
Well Well Well Marketplace

In this episode we discuss one of the most common complaints among online creators- lack of engagement in their communities.

We explore the concept of engagement, question its significance and provide insight into why creators may not see the engagement they desire.

We also highlight the differences in engagement dynamics between various types of programs, such as courses and memberships, and offer strategies for fostering meaningful interaction within these communities.

Key Points From This Episode:

• Challenging the notion of engagement as a measure of success
• How to build purposeful community
• Understanding audience behavior
• Engagement strategies
• Intentional community management

Resources:

 Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace