The Wellness Creator Podcast

In this discussion, we explore the pitfalls of using Facebook groups for business, including the distractions and negative atmosphere inherent in the platform. 

Additionally, we delve into Facebook's changing rules, such as the impending API changes and finally, we propose an alternative solution: Marvelous, a comprehensive platform offering branded and seamless community integration with courses, coaching programs, and retreats.

Key Points From This Episode:

• Ethical concerns + controversies surrounding Facebook
• Branding: How FB’s limited customization options hinder businesses
• Surrendering control + ownership by utilizing FB communities
• Alternatives to FB groups

Resources:

 Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

Today, we have Sara Eker on the show to share her story of how she built an online wellness business from the ground up. Trained as a pilates teacher and fitness instructor, she joined forces with a menopause specialist to create Club Spirit, an online holistic treatment clinic that helps frustrated women struggling through menopause get back to feeling fit, healthy, confident, and sexy by using a proven mix of exercise, nutrition, stress relief, and MHT (Menopause Hormone Therapy). 

Menopause is a natural transition into what can be an exciting new chapter of life. But years of stigma and misinformation have left many women unable to find the reliable guidance and treatment they need. 

As a 51-year-old working mother going through menopause herself, Sara Eker worked hard to find ways to reduce her symptoms, maintain a healthy weight, and stay positive and motivated during this challenging time of life and she wanted to help others do the same. 

Listen in to hear Sara’ take on why strategy and simplicity are so important, and the tenacity it takes to lean in and follow your passion. We also touch on 2024 wellness trends and much more, so don’t miss this inspiring episode of The Wellness Creator Podcast!

Key Points From This Episode:

• An overview of Sara’s wellness business, Club Spirit.
• Personal experiences that inspired Sara to guide other women through menopause.
• Important lessons she learned as she took her first steps as a wellness entrepreneur.
• The critical role of practice (and product development).
• Reasons to make one thing successful rather than diversifying your offering. 
• How Sara knew she had hit on her “one thing” with Club Spirit’s menopause membership.
• Encouraging advice for fledgling entrepreneurs: keep going, it gets easier!
• What has surprised Sara most as she built her business.
• Why you should always keep your mission in mind.
• Practical tips, trends, and tools for wellness creators in 2024.

Resources:

Sara Eker on LinkedIn

Club Spirit, website

Club Spirit, IG

ManyChat

References:
Marvelous Software Platform
Well Well Well Marketplace

In this episode we delve into the pitfalls of custom apps for wellness creators, unraveling the myths and misconceptions that often surround them. 

Listen in as we shed light on why they may not be the solution to boosting sales and visibility after all.

We also provide practical alternatives grounded in our extensive knowledge of the wellness industry and its evolving dynamics.

Key Points From This Episode:

• Custom apps for wellness creators may not effectively solve the problem of acquiring new clients.
• Building a custom app can be a costly endeavor.
• Templated app solutions may seem more affordable initially, but they often lack the flexibility and features required by many wellness businesses.
• The significant fees associated with distributing apps through platforms like Apple and Google, further eating into potential revenue.
• Viable alternatives to the traditional custom apps.

Resources:

Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

In this episode we’re simplifying the process to get started teaching online. 

Listen in to hear the essential equipment you’ll need such as digital cameras and microphones.

Additionally, we’re giving you our insight into branding elements like fonts, logos and colors and what to prioritize.

These tips encourage a practical, action oriented approach prioritizing starting with what you have access to over perfectionism.  

Key Points From This Episode:

• Discussion of essential equipment: cameras and microphones. 
• The importance of preparing branding elements before launching. 
• How to craft a concise bio highlighting your expertise and services. 
• How Marvelous software facilitates easy branding. Users can quickly personalize their site with existing branding assets.
• The importance of action over perfection: Start with what you have rather than procrastinating over perfection. 

Resources:

You Don’t Need a Website (with Marvelous)

Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

Today we are joined by the wonderful Meredith Marsh, aka VidProMom. Meredith is a video creator and founder of VidPro Studio, where she leverages her expertise to help other creators look good, sound good, and feel good so that they can build a thriving YouTube channel. 

We sit down with Meredith today to talk about her business journey, mastering the YouTube algorithm, and how she is helping her clients crush it on camera. 

Tuning in you’ll hear her top insights on how to get started as a YouTuber in 2024, the biggest lessons she’s learned from building her YouTube channel, and how she took control of her revenue streams and mastered her business strategy. 

Key Points From This Episode:

• How Meredith got started in the creator economy in 2015.
• Advice for anyone who wants to become a YouTube content creator in 2024.
• Why she encourages her clients to create videos with topics that are tightly linked together.
• Insights on how to optimize videos for the algorithm.
• How to use keyword research to select video topics.
• Advice for choosing the right video styles depending on your niche.
• How often you should publish when you’re starting out.
• Why building a library of content is essential.
• A breakdown of what you will need to start your YouTube channel.
• The circumstances that prompted Meredith to narrow down her revenue streams.
• How Meredith developed and refined her content business strategy.
• The distinctions between having an influencer business versus a creator business.
• Meredith’s strategy for getting leads and prompting viewers to opt into her business.

Resources:

Meredith Marsh, website

Meredith Marsh, YouTube

Meredith Marsh, LinkedIn

Thriving Side Hustle Podcast

References:
Marvelous Software Platform
Well Well Well Marketplace

In this episode we discuss strategies for designing engaging and dynamic memberships. 

Creating memberships that are enjoyable for both creators and its members is paramount to a revenue-generating offer.

Listen in to learn how memberships offer creators both flexibility and creativity inherent in the business model.

Key Points From This Episode:

• Membership design should prioritize enjoyment and engagement for both creators and members.
• Embrace flexibility and creativity in crafting membership experiences.
• Move beyond uploading content to co-create with the audience.
• Explore different membership models.
• Avoid overwhelming members with excessive content.
• Foster community building within the membership to enhance engagement and support.
• Integrate additional elements like challenges, book clubs, and private coaching to enrich the membership experience.

Resources:

Explode your membership with our Membership Marvelous course

Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

In this episode we discusses strategies for wellness creators selling online memberships. 

We share our thoughts on the 24-7 Model (where memberships are always open) and the Membership Drive strategy which involves periodic launches. The 24-7 Model lacks incentive for clients to join and can lead to perpetual selling mode. The Membership Drive strategy allows for focused launches, reduces exhaustion, and builds anticipation among potential members. 

Listen in to learn the pros and cons of each and where we think you should focus for growth. 

Key Points From This Episode:

• Discussion on selling memberships online
• Contrast between 24-7 Model and Membership Drive strategy
• Importance of client incentives to drive sales
• Benefits of periodic launches in reducing exhaustion
• Emphasis on Visible work and audience engagement

Resources:

Explode your membership with our Membership Marvelous course

Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

Finding a way to make an impact in the lives and overall wellness of individuals is no easy feat, and today’s guest, Tami Robinson took a massive leap by leaving her job with the federal government to pursue a career in yoga. 

In this episode, you will hear all about our guest’s love for the wellness world, starting her own business, why she immediately entered the online space with her focus on the Great Yoga Wall. 

We delve into what her plans and goals are for this year before she provides insight into her content strategy. 

We even discuss how her colleagues have responded to her “unconventional” business. Finally, Tami tells us why she has decided to offer her online course on-demand. 

Key Points From This Episode:

• How Tami transitioned from her federal government job to the wellness world. 
• Starting her own business and why she decided not to own her own yoga studio. 
• What her business looks like today and how she’s pivoted since the pandemic. 
• Her focus on the Great Yoga Wall and why that’s her niche. 
• Plans for her business in 2024 and beyond. 
• What her content strategy looks like and how much time social media content takes her. 
• How her friends and colleagues have responded to the strategies she’s implemented. 
• The ‘WHY’ behind her online courses. 

Resources:

Tami Robinson, website

Tami Robinson, LinkedIn

Tami Robinson, IG

References:
Marvelous Software Platform
Well Well Well Marketplace

In this episode we provide insights into strategies for enhancing online memberships tailored to wellness creators. 

We underscore the significance of defining the membership's purpose clearly, advising against broad targeting and advocating for niche specificity. 

Furthermore, we emphasizes the need for ongoing innovation to maintain member engagement, suggesting diverse content formats, themed periods, and unexpected offerings.

Key Points From This Episode:

• Importance of defining the clear purpose and target audience of the membership.
• Emphasizing niche specificity over broad targeting for better engagement.
• Continuous innovation in content and offerings to keep memberships interesting.
• Creating limited-time offers or bonuses to drive membership sales.
• Retention strategies such as effective on-boarding, regular communication, and surprise elements to combat member churn.

Resources:
Learn how to explode your membership with our Membership Marvelous course

Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace

In this brand new YouTube series, we’re going to be talking about frequently asked questions that we receive as the co-founders of Marvelous and as two women building businesses on the internet for the last 10 years.
Today's question is,

This is a very commonly asked question for folks who are thinking about teaching online with Marvelous.

And I think the answer is, it depends. 

One of the main reasons we tend to recommend having (or keeping) a website is if you’re a blogger. If you're posting content on a blog on a regular basis, you don't want to use an online teaching platform for that. It's not optimized for it. 

If you think about the online tools in your toolbox, you want to make sure that they're really optimized for your most important use case.

Key Points From This Episode:

• Use case for bloggers
• Use case for online beginners
• Keeping overhead low (especially as a beginner)
• Websites + content creators in 2024
• Websites vs link-in-bio tools
• When to upgrade your ‘tool-kit’
• How Marvelous software can help you monetize + grow as a creator

Resources:

Marvelous software plans

Marvelous link-in-bio tool (FREE)

References:
Marvelous Software Platform
Well Well Well Marketplace