The Wellness Creator Podcast

Today, we're talking about AI (like every other person on the internet right now!!), but we believe this is such an important conversation because it's transformed our business, and we wanted to transform yours too. We dig into how to use AI tools effectively in 2025, emphasizing that you can't just drop a one-sentence prompt into ChatGPT and expect magic (that's like hiring an intern for an hour and publishing their unedited work). We shared our favorite AI applications—from copywriting with Claude or Chat GPT (which we've trained on our brand voice) For those with moral hesitations about AI, we get it, but remember: these tools free up your humanity for the work that actually matters, letting robots handle the soul-crushing admin tasks none of us want to do anyway.

Get our Wellness Marketing Assistant ($27!)

References:
Marvelous Software Platform
Well Well Well Marketplace
Chatgpt.com
Claude.ai

References:
Marvelous Software Platform
Well Well Well Marketplace

In this episode we explore four critical mindset shifts for wellness entrepreneurs: breaking through self-imposed "upper limits" that create false ceilings on success, balancing visionary thinking with consistent action, moving beyond victim mentality to take ownership of business outcomes, and setting realistic timeframes that acknowledge slow initial growth while maintaining ambitious long-term goals. We talk about how childhood money beliefs shape adult limitations and emphasize that extraordinary results require moving beyond "ordinary goals." They draw from both personal experience and business wisdom, including Bill Gates' observation that most people overestimate what they can accomplish in one year but underestimate what they can achieve in ten years.

References:
Marvelous Software Platform
Well Well Well Marketplace
Gay Hendricks: The Big Leap

References:
Marvelous Software Platform
Well Well Well Marketplace

Wellness creators need to shift away from passive financial management where they hope there's money left over after expenses to pay themselves. Instead of viewing profit as an afterthought, entrepreneurs should intentionally decide their compensation first and then adjust business expenses accordingly, as this intentional approach to paying yourself - even if starting small - creates momentum for sustainable business growth.

Key Takeaways:

• Start paying yourself something, even if small, from year one
• Decide your compensation first, then adjust expenses accordingly
• Set small monthly increases rather than intimidating annual targets
• Track your revenue-to-salary percentages regularly
• Create clear boundaries between business and personal finances
• Resist paying yourself only leftover profits

References
Marvelous Software Platform
Well Well Well Marketplace

References:
Marvelous Software Platform
Well Well Well Marketplace

In the third episode of the Financial Intelligence series, we discuss the importance of tracking your numbers. We want women to understand financial metrics, bookkeeping essentials, and the creation of a ritual around financial tracking. The conversation covers various aspects of sales tracking, goal setting, and key business metrics that go beyond revenue, encouraging listeners to actively engage with their business data.

Key Takeaways

• Numbers are neutral data points, not indicators of worth.
• Monthly tracking should be a ritual in business.
• Bookkeeping is necessary for tax reporting.
• Set sales goals and track them monthly.
• Understand your business metrics beyond just revenue.
• Create a customized tracking system for your business.
• Engage with your numbers to make informed decisions.

References
Marvelous Software Platform
Well Well Well Marketplace

References:
Marvelous Software Platform
Well Well Well Marketplace

In this episode, we discuss the importance of understanding your profit and loss statements and why women entrepreneurs need to embrace financial literacy.  We break down the components of a P&L statement, including revenue, cost of goods, gross profit, and net profit. The discussion also covers the significance of monitoring expenses and the necessity of investing in business growth for long-term success.

Key Takeaways

• Understanding your profit and loss statements
• Why your P + L is important
• Monitoring expenses helps identify areas for cost reduction.
• Investing in your business is necessary for growth.
• Breaking even in the first year is a good goal for new businesses.
• Long-term success requires patience and strategic investment.

References
Marvelous Software Platform
Well Well Well Marketplace

References:
Marvelous Software Platform
Well Well Well Marketplace

In this episode, we tackle the often-avoided topic of financial intelligence in business. We discuss why many entrepreneurs, especially women, shy away from their numbers and provide practical guidance on developing a healthy relationship with your finances. Through personal stories and practical advice, we break down the barriers that keep wellness creators from achieving true financial intelligence.

Key Takeaways:

• Numbers are neutral facts - it's the stories we tell ourselves about them that create fear and shame
• Financial independence is possible regardless of whether you're part-time, have family commitments, or are just starting out
• Separate your personal and business finances from day one (LLC in US, holding company in Canada)
• Find an accountant who can be a true business partner - don't be afraid to ask "dumb" questions
• Celebrate every sale, no matter how small - you can't get to 100 sales without getting to 1
• You need at least a year of data to make meaningful business projections
• Compare numbers year-over-year rather than month-to-month to account for seasonal patterns
• The path to financial security and independence starts with facing your numbers head-on

References
Marvelous Software Platform
Well Well Well Marketplace

References:
Marvelous Software Platform
Well Well Well Marketplace

In this episode of the Wellness Creator Podcast, we explore the complex issue of low engagement in online programs and offerings, challenging the assumption that lack of visible interaction means failure. We discuss how clients may be getting value from your content in ways that aren't immediately apparent, emphasizing the importance of not making unfounded assumptions about your program's effectiveness.

Key Takeaways:

• Low engagement doesn't necessarily mean your offering is failing; clients might be consuming content passively
• Not all participants will actively comment or interact, and that's okay
• It's crucial to provide multiple opportunities for feedback from your clients
• Consider your audience's personality types and communication preferences
• Community features should be intentionally designed, not just added as an afterthought
• Validate the diverse ways clients might find value in your offerings
• Don't judge the success of a program solely by visible engagement metrics

References:
Hey Marvelous Platform
Membership Marvelous Course

References:
Marvelous Software Platform
Well Well Well Marketplace

In this episode of the Wellness Creator Podcast, hosts Jeni Barcelos and Sandy Connery make a compelling case for why wellness practitioners should incorporate one-on-one sessions into their business model, particularly through the Well Well Well marketplace.

RESOURCES:

Check out the marketplace: www.wellwellwell.io
Join Marvelous: www.heymarvelous.com

References:
Marvelous Software Platform
Well Well Well Marketplace

As business owners in the wellness space, we often wrestle with a challenging question: when tragedy strikes, should we pause our marketing efforts? In this episode, we dive into this difficult topic, drawing from our own experiences and missteps to help you navigate these sensitive situations.

References:
Marvelous Software Platform
Well Well Well Marketplace

In this episode, we sit down with Tiffany Sankary, founder of Movement and Creativity and a Feldenkrais practitioner who brings a uniquely artistic approach to mind-body wellness. Based in Somerville, Massachusetts, Tiffany shares her journey of blending physical movement, emotional intelligence, and creative expression into a transformative practice.

Key Takeaways:

• Tiffany's introduction to Feldenkrais through her mother and how one session changed her relationship with her body
• The fascinating intersection of art and movement in her practice, including her 10-year project creating "Feldenkrais Illustrated: The Art of Learning"
• Learn about the Jeremy Krauss Approach (JKA) - an evolution of Feldenkrais that focuses on strength and stability
• Introduction to Organic Intelligence® and how it provides emotional tools for both practitioners and clients
• The challenges of marketing nuanced wellness practices and Tiffany's refreshingly creative approach
• The importance of finding the balance between administrative tasks and creative teaching
• Her shift towards simplicity in 2025, after a year focused on depth

REFERENCES:
Teach on Marvelous
Tiffany's website: Movement and Creativity

References:
Marvelous Software Platform
Well Well Well Marketplace