It pays to be a winner—literally.

In this episode, Chris Cooper explains what will happen to your gym business if you're the best in town.

This isn't about warm fuzzies and "we're the best" marketing taglines that don't mean anything. Coop's all about the measurable effects of recognition as "the best steakhouse in the city."

If you work hard to earn that title, you can expect better retention, easier client acquisition and more profit.

In fact, the effects of being the best gym or fitness studio compound over time—so start working to become the No. 1 choice for your ideal clients right now.

Links

Seeds and Weeds: Your Best Clients

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Gym Owners United

0:44 - Exponential growth

3:54 - Ascension value

5:55 - Being the best for your target demographic