Why Two Croatian Gym Owners Invested a Year's Salary in the Incubator

Igor Jelcic and Dino Molnar both own CrossFit gyms in Croatia, where the cost of the Incubator translates to roughly an entire year's salary for the average Croatian.

Both Igor and Dino experienced some tough times in the early days of their businesses. Igor's gym, 20350 Athletics, was on the brink of total failure, and while Dino had new members joining CrossFit Rijeka each month, he had trouble keeping them around.

Each of the gym owners had been longtime fans and followers of Two-Brain Business but hesitated to buy in because of the price. But after taking the leap, both said the investment was totally worth it—and both ended up more than doubling their monthly revenues.

Links:

https://crossfit20350.com/
https://www.facebook.com/crossfitrijeka/
https://growyournutritionbusiness.com

Timeline:

3:23 – Finding CrossFit on YouTube, opening a gym and losing a partner.

5:24 – Reaching an ultimatum: Join Two-Brain for a year’s salary or close the doors.

7:30 – “I would pay even 10k now for the things that I know now.”

9:03 – Using ads for personal training to increase revenue by 300%.

12:35 – The reward for trying something new: more than doubling your revenue.

15:37 – The future of 20350 Athletics.

20:33 – Bringing CrossFit to a regular gym, getting fired and starting CrossFit Reijka.

23:15 – Opening with 50 members and 12-hour workdays.

24:20 – Stuck at the 100-member mark: A problem of retention.

25:34 – Finding answers within Two-Brain content.

27:53 – Taking the plunge into Incubation.

30:03 – Signing on 15-17 new members with a $20 ad.

31:38 – How those 15-17 members turned into 45.

34:28 – The key to retention: providing a great experience.