How come F45, Orangetheory and the fancy club downtown can charge sky-high prices for "total transformations" and you can't? Especially when you're just as good — if not better — at coaching?

It's all about value — and the client gets to decide what yours is.

Here, Chris Cooper shares five key ways to establish a higher value for your service — and charge more for it.

Links:

AGuard
Arbox
Two-Brain Coaching
Gym Owners United
"The Go-Giver"

Timeline:

1:59 – You don’t determine your value. Your clients do. 

3:44 – The five laws of value.

4:22 – Excellence.

5:11 – You have to get people results. 

7:15 – You also need to be a communicator. 

9:02 – Consistency.

11:22 – Attention.

14:09 – Empathy.

16:02 – Appreciation.