In this powerful episode of The Pilates Business Podcast, host Seran Glanfield is joined by digital marketing strategist and certified StoryBrand guide, Jennifer Orechwa of Salt Marketing, to tackle one of the biggest frustrations boutique fitness studio owners face: why your marketing efforts aren't converting.

If you’ve ever felt like you're doing all the things — posting on Instagram, sending emails, even dabbling on TikTok — but still not seeing consistent leads or clients converting… you’re not alone. This episode breaks down exactly why that’s happening and introduces the StoryBrand framework — a strategic, human-centered marketing method that simplifies your message and positions your studio as the guide, not the hero.

✅ If you're overwhelmed by marketing, unsure how to communicate your value, or just want a more strategic, effective approach — this episode is your game-changer.

🎙️ Tune in to discover:

• The 7-part StoryBrand framework that simplifies and clarifies your messaging
  
  
  
• How to stop blending in and become a category of one
  
  
  
• Why your marketing feels like shouting into the void — and how to fix it
  
  
  
• The power of a client journey plan (and how it builds loyalty + trust)
  
  
  
• How to structure content that connects, converts, and creates raving fans
  
  
  

👉 Don’t miss this one — it’s packed with insights to help your Pilates studio or boutique fitness business finally get the recognition (and revenue!) it deserves.

Find your marketing personality: https://saltmarketing.co/customreport/

Website: Saltmarketing.co

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Work with Seran:

🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition