Why Your Podcast Isn't Growing: Principles On Content Marketing, Building an Audience & Online Coaching Sales

Are you struggling to get your podcast noticed? Missing out on valuable listeners?

In this eye-opening episode, we uncover the secret weapon that sets successful podcasts apart from the rest – SEO and discoverability.

I am talking about podcast SEO!

Which has NOTHING to do with blogs, shows notes, or websites. 

And has everything to do with ranking higher on Apple & Spotify.

This is something most never talk about but is an effective way to increase the exposure of your podcast with very little work.

Join us as we dive deep into…

The hidden world of podcast SEO and how it can skyrocket your podcast's visibility.

The benefits of leveraging Apple and Spotify algorithms to attract a massive audience.

The downside of not understanding SEO and its impact on your podcast's growth potential.

In this episode, you’ll discover:

• What is podcast SEO
• Why you can’t afford to ignore podcast SEO if you want to be easily found by new listeners
• What most people get wrong about podcast SEO
• If blogs, websites and transcripts help you rank higher
• The only 4 things you need to pay attention to when it comes to ranking higher on Apple & Spotify

Don't let your podcast get lost in the vast sea of content. 

Gain the knowledge and tools you need to make your show stand out and easily found by listeners on Apple and Spotify.

If you’re ready to discover the secrets of SEO and this NEW WAY of increasing your visibility, scroll up and click play.

You don't want to miss out on this game-changing episode!

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Steve has monetized his podcast and grown his show past 11,000 monthly downloads.

Be shares how he used the uniqueness of his show combined with leveraging 100s of online communities where his audience are to build awareness, interest, and consistent growth for his podcast.

A very simple process you can start applying today to grow your show.

Host Name: Steve Garret

Show Name: Corvette Today

Current audience size at the point of publishing: 13,000 monthly downloads

Niche/Focus of show: Cars and Automation

You can find more from Steve here.

Every Monday, a successful podcaster with tens of thousands of listeners and a fully monetized show will leave you a 5-10 minute voice note sharing their stories, strategies, failures & the mindset needed to grow a successful show.

And this is one of those episodes.

So if you want to gain a deeper understanding of what it takes to build a successful podcast, scroll up and click play!

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

The New Way Of Thinking About Building A Podcast Content Strategy That Drives Growth - Recap Rundown

This is a recaps rundown episode for episode 'Why You Need a Demand-Based Content Strategy To Attract, Engage And Retain New Listeners'.

Where we covered:

• What a demand-based content strategy is and how it can supercharge your growth 
• Common mistakes that keep your podcast from attracting and retaining new listeners
• Why you need to stop relying on guests to bring in new listeners and why you need to start relying on your content strategy
• A low-effort step-by-step process to help you attract, engage, and retain 1000s of new listeners in weeks not years

We know how hard it can be to find time to revisit past episodes and refresh your memory. 

That's why we've created "Recap Rundown" - bite-sized 5 minutes episodes that break down the key differences between the old way and the new way of thinking regarding growing a podcast.

If you're ready to discover the old way of growing vs the new way of growing when it comes to building a powerful demand-based content strategy, scroll up and click play.

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Most podcasters target high-profile guests as a growth strategy. 

Expectation…

1. Invite guests with a big audience.

2. They promote the podcast.

3. You gain exposure and more listeners.

Reality looks more like…

Listeners do come. 

But don’t stick. (Or they just don’t come)

The point is, it’s a roller coaster of a ride, with expectations unmet.

The only thing predictable about targeting high-profile guests is that the results are unpredictable.

Hope you like that little joke ;) 

But seriously. If you want to grow fast, get big and monetize ASAP! 

It’s not sustainable, and it’s not a reliable way to grow!

But what if you could start attracting, engaging, and retaining new listeners without having to target high-profile guests?

What if you no longer had to guess your way with your content strategy? 

But had a way to consistently cover highly popular topics that your listeners love to listen to?

How much easier would it be for you to gain traction?

This is an entirely NEW WAY of approaching the topics you cover on your podcast.

Literally, NO ONE is talking about it.

We call it building a Demand-Based-Content-Strategy.

When done right, it allows you to gain traction fast, keep more of the listeners you attract, and positions you as an expert and authority in your niche!

In this episode, you’ll discover:

• What a demand-based content strategy is and how it can supercharge your growth 
• Common mistakes that keep your podcast from attracting and retaining new listeners
• Why you need to stop relying on guests to bring in new listeners and why you need to start relying on your content strategy
• A low-effort step-by-step process to help you attract, engage, and retain 1000s of new listeners in weeks not years

So if you want to learn how to start building your own demand base content strategy to attract, engage and retain new listeners, scroll up and click play!

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Or Visit https://getmorelisteners.com/book

View Client Results & Case Studies Here.

https://getmorelisteners.com/studentsuccess

Or Visit getmorelisteners.com/studentsuccess

Get More Listeners Recommendations:

Looking for a new hosting platform with amazing analytics?

Try Captivate: Get a FREE 7-day Trial Here.

Content Pillars of ‘Why Your Podcast Isn’t Growing’

How to grow a podcast

How to build a content strategy

How to grow an engaged audience

How to get more listeners for your podcast

How to use social media to grow a podcast

Social media strategies for growing a podcast

Podcast SEO (Search Engine Optimisation)

Podcast growth strategies

How to build an audience with podcasting

Podcast marketing

Content marketing

Podcast guesting

This is not a podcast like, Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien by more like ‘Why Your Podcast Isn’t Growing’ by Anthony Nwaneri.

Roys Shares some of the mistakes he made along the way when he was growing his 5 shows past 6 million total downloads over the last five years.

Yes, 6 million over 5 years across 5 podcasts (combined).

He's shares honestly and openly about things he wished he had started sooner and other actions he took that he wished he had never explored.

Making these mistakes and putting them on the spotlight so you DON'T HAVE TO.

Host Name: Roy Coughlan

Show Names: Speaking Podcast , Meditation Podcast ,Learn Polish , Awakening, The Crypto Podcast

Current audience size at the point of publishing: 60,000 monthly downloads

You can find more of Roy here.

Every Monday, a successful podcaster with tens of thousands of listeners and a fully monetized show will leave you a 5-10 minute voice note sharing their stories, strategies, failures & the mindset needed to grow a successful show.

And this is one of those episodes.

So if you want to gain a deeper understanding of what it takes to build a successful podcast, scroll up and click play!

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

The Old Way Of Thinking About a Podcast USP vs The New Way Of Thinking Which Leads To Faster Growth

This is a recaps rundown episode for episode x 'Why You Need a USP To Grow Your Podcast Audience Fast'

Where we covered:

• Why most podcasts struggle to gain traction without a USP
• A 9-part checklist of what a USP is not
• Why you need a USP if you want faster growth 
• And the exact steps you need to take TODAY to craft your USP 

We also reveal a simple equation to figure out how unique your current show is. 

We know how hard it can be to find time to revisit past episodes and refresh your memory.

That's why we've created "Recap Rundown" - bite-sized 5 minutes episodes that break down the key differences between the old way and the new way of thinking regarding growing a podcast.

If you're ready to discover the old way of growing vs the new way of growing when it comes to creating your own USP to fast-track growth, scroll up and click play.

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

The strange thing all podcasts NEED for faster growth that 99% of podcasts are missing.

Having this factor in your podcast makes it easier to grow, stand out and keep more of the new listeners who discover your show.

Not having it makes growth feel like you’re fighting against the tide.

1 episode takes off, but the show stays stuck with slow and steady growth, unable to pick up traction.

It’s now clear every podcast needs this to gain traction fast but NO one talking about it?

Strange...So what is this thing?

This is something known as a USP (unique selling point).

What makes your podcast different from every other podcast out there?

And no:

• We are straight talking and we say it how it is
• I take X topic and make it easy to understand
• I share unique stories and tools to create a better life

None of these are a real USP. Although they are great features of a podcast.

They are NOT a USP.

As I said, 99% of podcasters don't have a real USP. 

But even worse, 99% of podcasters don’t even realize they need a USP to help fast-track their growth.

That’s why in this episode, you’ll discover:

• Why most podcasts struggle to gain traction without a USP
• A 9-part checklist of what a USP is not
• Why you need a USP if you want faster growth 
• And the exact steps you need to take TODAY to craft your very own USP 

We also reveal a simple equation to figure out how unique your current show is. 

If you want to stand out from the crowd and easily attract the listeners you're trying to reach, scroll up and click play.

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

How Andrew breakdown how he grew his podcast to 14,000 Downloads/Month by being authentic, making a show unique & engaging with listeners online.

You'll also find out a simple trick that helped him increase the engagement and rating on his podcast by planning less and how you can do the same with your podcast.

Host Name: Andrew Morrison

Show Name: The Voice-Over Coffee Shop

Current audience size at the point of publishing:

Niche/Focus of show: Performing Art and voice Acting

You can find Andrew's podcast here.

Every Monday, a successful podcaster with tens of thousands of listeners and a fully monetized show will leave you a 5-10 minute voice note sharing their stories, strategies, failures & the mindset needed to grow a successful show.

And this is one of those episodes.

So if you want to gain a deeper understanding of what it takes to build a successful podcast, scroll up and click play!

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Exploring the New Approach For Podcast Intros To Get Listeners Hooked, Engaged & Taking Our CTAs - Recap Rundown

This is a recaps rundown episode for '5 Growth Murdering Mistakes, Podcasters Make With Their Intro and Outros & What To Do Instead'

Where we covered:

• Why starting your podcast episodes with ads and guest bios repels new listeners
• 5 growth murdering intro and outro mistakes podcasters make that cause slower growth and how to fix them
• How to leverage the 3 benefits framework at the beginning of your intros that gets listeners to stick around till the end
• A simple tweak you can make today to get more listeners to take your calls to action

We know how hard it can be to find time to revisit past episodes and refresh your memory.

That's why we've created "Recap Rundown" - bite-sized 5 minutes episodes that break down the key differences between the old way and the new way of thinking regarding growing a podcast.

If you're ready to discover the old way of growing vs the new way of growing when it comes to your podcast intro and outros, scroll up and click play.

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Getting thousands of listeners per episode might sound impressive.

But are they truly engaged?

Here's a revelation: 

Having passive listeners can negatively impact your retention time Podcast SEO ranking on Apple and Spotify.

Streaming platforms thrive on listener engagement and app usage. 

When your show doesn't achieve this, sharing your content becomes less likely.

Growth becomes an uphill battle.

Word of mouth won’t exist!

Engagement remains lackluster.

Listeners remain and won’t become patrons, clients, or customers.

And here's the kicker – Even with top-tier content (like yours), might still have a low retention time.

Why? Because something more potent than content influences whether listeners stick around till the end.

And it’s something most podcasters overlook or throw together based on what they see others doing. Never creating a framework to hook and engage new listeners.

I’m talking about your introduction. 

How can you enhance the odds of listeners staying till the end and hearing your call to action?

Without hearing your call to action, how can they stay connected with you?

So in this new episode, we breakdown:

• Why starting your podcast episodes with ads and guest bios repels new listeners

• 5 growth murdering intro and outro mistakes podcasters make that cause slower growth and how to fix them
• 
  
• How to leverage the 3 benefits framework at the beginning of your intros that gets listeners to stick around till the end
• 
  
• A simple tweak you can make today to get more listeners to take your calls to action

If you’re ready to level up the production of your show and learn simple changes you can make today to attract engaged and retain new listeners, scroll up and click play!

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.