Why Your Podcast Isn't Growing: Principles On Content Marketing, Building an Audience & Online Coaching Sales

In this episode, we have Nick & Amy reveal how they grew their show past 34,000 monthly downloads by focusing on being raw, shocking their listeners to keep them engaged and consistently getting feedback to help them iterate and change the content they produce with the show.

Host Name: Nick & Amy

Show Name: Ultimate Intimacy Podcast

Current audience size at the point of publishing: 34,000 Monthly Downloads

Niche/Focus of show: Relationships

You can find Ultimate Intimacy Podcast here.

Every Monday, a successful podcaster with tens of thousands of listeners and a fully monetized show will leave you a 5-10 minute voice note sharing their stories, strategies, failures & the mindset needed to grow a successful show.

And this is one of those episodes.

So if you want to gain a deeper understanding of what it takes to build a successful podcast, scroll up and click play!

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

How To Grow Your Podcast Audience With Analytics

This is a recap rundown episode for episode '#41 | 5 Steps To Using Your Podcast Analytics & Metrics To Fast-Track Audience Growth - Deep Dive'

Where we covered:

• How to read your analytics to gain a competitive edge through identifying trends, preferences, and engagement patterns
• How analyzing listener data can guide you in refining your podcast's structure, content, and marketing strategies to help you attract and retain listeners
• The simple steps you can start taking today to increase your show's retention time, recurring listenership, and growth rate based on your analytics

We know how hard it can be to find time to revisit past episodes and refresh your memory.

That's why we've created "Recap Rundown" - bite-sized 5-minute episodes that break down the key differences between the old way and the new way of thinking regarding growing a podcast.

If you're ready to discover the old way of growing vs the new way of growing when it comes to podcast analytics, scroll up and click play.

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

The biggest tech companies, world leaders, and entire countries are obsessed with this one thing that can help podcasters fast-track their growth. Sadly most podcasters are clueless about it.

DATA!

Yes, data.

Now, you might be thinking, "How does this apply to me as a podcaster?" 

Well, just like governments and big companies, your podcast's success hinges on understanding your audience, making informed decisions, and staying ahead of the curve. 

Master data analytics. Gain insights that allow you to fast-track your growth.

Master data analytics. Eliminate guesswork for your podcast content strategy and marketing efforts. 

Master data analytics. Keep the attention of the listeners who discover the show.

The problem is most podcasts have a major case of one-eyetis for the wrong metrics.

Their per-episode downloads or their monthly downloads.

I see you ;) yes, you!

And this doesn’t help you grow.

Having major one-eyetis for the wrong metrics only leads to:

• Missed engagement & growth opportunities
• Ineffective tracking of content & marketing strategies
• Limited understanding of audience preferences & behaviors
• Difficulty identifying areas for improvement & optimization

So that’s why in this episode you’ll discover:

• How to read your analytics to gain a competitive edge through identifying trends, preferences, and engagement patterns
• How analyzing listener data can guide you in refining your podcast's structure, content, and marketing strategies to help you attract and retain listeners
• The simple steps you can start taking today to increase your show's retention time, recurring listenership, and growth rate based on your analytics

To discover how to use your podcast analytics to fast-track growth scroll up & click play!

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

In this episode, Alex Sanfilippo, founder of PodMatch and host of Podcasting Made Simple, shares the unfiltered truth about what it takes to grow a successful podcast and the importance of creating a good, solid show if you want your podcast to be shared consistently.

Host Name: Alex Sanfilippo

Show Name: Podcasting Made Simple

Current audience size at the point of publishing: 26,000 monthly downloads

Niche/Focus of show: Podcasting & Marketing

You can find Alex here. You can find more about PodMatch here.

Every Monday, a successful podcaster with tens of thousands of listeners and a fully monetized show will leave you a 5-10 minute voice note sharing their stories, strategies, failures & the mindset needed to grow a successful show.

And this is one of those episodes.

So if you want to gain a deeper understanding of what it takes to build a successful podcast, scroll up and click play!

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

How To Gain Thousands Of New Listeners Using Social Media & Online Communities - A New Way To Grow.

This is a recap rundown episode for episode '#38 | How To Use Social Media To Grow Your Podcast Audience Without Self-Promoting'.

What we covered:

• Why promoting your podcast on social media doesn’t help you get more listeners
• Where most podcasters go wrong when it comes to social media promotions
• How to reliably turn total strangers online into active listeners of your podcast without ever having to self-promote

We know how hard it can be to find time to revisit past episodes and refresh your memory. 

That's why we've created "Recap Rundown" - bite-sized 5-minute episodes that break down the key differences between the old way and the new way of thinking regarding growing a podcast.

If you're ready to discover the old way of growing vs the new way of growing when it comes to social media, scroll up and click play.

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Social media is a terrible way to grow a podcast!

Want proof?

What’s your experience been like with it over the last few months?

You’ve been working long, hard and consistently. Creating, hosting and publishing amazing interviews.

I also suspect you’ve been promoting your podcast on social media.

Maybe you've started sharing promotional clips or are flirting with that as an idea.

The question I have for you is this…

Do you feel like what you have been doing when it comes to social media has been helping you gain new listeners?

Podcasters are told you need to promote constantly to grow. That is a lie!

You don’t. 

In fact, relying on promoting alone is the reason why most podcasters struggle to grow. 

Because they do the same things on social media over and over. But never pick up traction. 

It’s a hamster wheel that only leads to frustration and more stress as you feel you’re screaming into an empty void or aren’t reaching the right people!

It pains me. And if that's you, I have exciting news.

There’s a better way to grow using social media.

Without having to constantly promote.

Without having to create audiograms.

Without having to pay a video editor to clip up your show.

There’s a little-known way of consistently turning strangers online into listeners of your show. 

While most podcasters are stuck with the OLD way of growing…promoting.

We’re focused on the NEW WAY of anti-promotion!

And in this episode, you’ll discover:

• Why promoting your podcast on social media doesn’t help you get more listeners
• Where most podcasters go wrong when it comes to social media promotions
• How to reliably turn total strangers online into active listeners of your podcast without ever having to self-promote

So if you're ready to gain clarity around how to use social media to grow the right way, scroll up and click play.

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

In this episode, Dan LeFebvre reveals how he grew his podcast to over 75,000 monthly downloads with ZERO marketing efforts and why you need to start treating your podcast like a business if you want to make money from your show.

Host Name: Dan LeFebvre

Show Name: Based On a True Story

Current audience size at the point of publishing: 75,000 Monthly Downloads

Niche/Focus of show: History

You can find Dan LeFebvre here.

Every Monday, a successful podcaster with tens of thousands of listeners and a fully monetized show will leave you a 5-10 minute voice note sharing their stories, strategies, failures & the mindset needed to grow a successful show.

And this is one of those episodes.

So if you want to gain a deeper understanding of what it takes to build a successful podcast, scroll up and click play!

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

How To Build Your Podcast's Authority To Grow Fast With Podcast SEO

This is a recap rundown episode for episode '#35 | How To Establish Your Expertise, Increase Relevancy & Build Your Podcast's Authority (Podcast SEO Part 5)'

Where we covered:

• What building high relevancy means in terms of podcast SEO
• Why you need to have a laser focus on a topic if you want to gain traction fast
• How to build your authority in the next 90 days with little effort
• Simple tricks you can start doing today to build up search relevancy on Apple and Spotify as well as in your niche

We know how hard it can be to find time to revisit past episodes and refresh your memory.

That's why we've created "Recap Rundown" - bite-sized 5-minute episodes that break down the key differences between the old way and the new way of thinking regarding growing a podcast.

If you're ready to discover the old way of growing vs the new way of growing when it comes to building your authority through search, scroll up and click play.

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

When you think of tequila, you think of The Rock.

When you think of personal development, you think of Tony Robbins.

When you think of social media and motivation, you think of Gary V.

The extent to which people associate you with a specific topic shows your level of authority within that space. 

You can be an expert and not have authority in that space. 

And you can have authority without expertise. 

The level of recognition you have for that topic/subject = authority.

Yes, it’s not fair. But don’t hate the player or the game, just learn to play. 

If you have both expertise and authority, you're winning. 

But what does any of this have to do with growing your podcast? 

EVERYTHING.

There are 11 million daily podcast listeners in America alone. 

Over 50% of them go to Apple and Spotify to discover new podcasts to listen to.

They go to Apple or Spotify and type in what they’re looking for. 

Your ability to rank for the main topics and have your podcast become highly relevant for a topic shows the authority you have. 

And dictates how fast you can grow and how quickly you become a recognized player in the game.

But how do you build high relevancy on Apple and Spotify?

How can you make it so that when anyone searches for the type of content you create, they instantly associate you with that topic?

How can you establish your expertise and position yourself as an authority in the space?

That’s what part 5 of the podcast SEO series is all about.

And in this episode, we’re focusing on:

• What building high relevancy means in terms of podcast SEO
• Why you need to have a laser focus on a topic if you want to gain traction fast
• How to build your authority in the next 90 days with little effort
• Simple tricks you can start doing today to build up search relevancy on Apple and Spotify as well as in your niche

So if you're ready to start dominating search and becoming the go-to show in your niche, scroll up and click play.

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Today, Lauren and Nicole, hosts of Self Care Club reveal how they grew their show past 80,000 monthly downloads in 3-4 years, by focusing on making timely content and covering highly searched and on-demand topics on their shows.

Host Name: Lauren & Nicole

Show Name: Self Care Club

Current audience size at the point of publishing: 80-100,000 Monthly Downloads

Niche/Focus of show: Self Care & Wellness

You can find more on Lauren & Nicole here.

Every Monday, a successful podcaster with tens of thousands of listeners and a fully monetized show will leave you a 5-10 minute voice note sharing their stories, strategies, failures & the mindset needed to grow a successful show.

And this is one of those episodes.

So if you want to gain a deeper understanding of what it takes to build a successful podcast, scroll up and click play!

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.