Why Your Podcast Isn't Growing: Principles On Content Marketing, Building an Audience & Online Coaching Sales

Ever wondered why some podcast projects fail while others succeed?

In this revealing episode, we share our own story of a failed book launch, uncovering valuable lessons that apply directly to podcasting growth and success.

3 years ago we launched out first book, "Every Podcaster's Biggest Hurdles," and why it didn't resonate with our audience.

And it failed.

Miserably!

Once of the biggest reasons it failed because we were too ambitious.

Yes too ambitious!

I know, just stick with me...

We'll discuss how our ambitious but unfocused approach led to an epic failure, and what this experience taught us about the importance of clarity and specificity in content creation.

In this episode you will discover:

1. How our ambitious but unfocused approach led to an epic failure, and what this experience taught us about the importance of clarity
2. The power of a focused content strategy that targets a specific audience with clear, problem-solving content.
3. How aligning your podcast with the needs and interests of a well-defined audience can significantly boost your growth and engagement.

If you want to learn from our painful and costly mistake to gain an advantage to help grow your podcast this 2024, scroll up and press play.

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Want to know how to instantly lose a new listener with your podcast intro?

Join us in this episode as we break down the common mistakes podcasters make with their intros that can turn listeners away.

Intros are a crucial part of your podcast; they set the tone and hook your audience.

However, a poorly crafted intro can do more harm than good.

By reflecting on our own experiences and those of our clients, we've identified key intro pitfalls that can deter listeners.

So that in this episode you will discover:

1. The downside of starting your podcast with lengthy, unengaging jingles or music that can test your listeners' patience.
2. Why overly detailed guest bios or rambling personal stories can cause listeners to lose interest quickly.
3. How to craft a compelling intro that immediately communicates the value of the episode, engaging your audience from the start.

Use this as a way to review your podcast's current intro against our checklist.

Are you inadvertently repelling listeners?

If you're ready to find out what not to do when it comes to attracting and engaging listeners with your podcast intro, scroll up and press play.

To view your podcast analytics and current retention time, use the links below and

connect to Apple and Spotify:

APPLE:

https://podcastsconnect.apple.com/ - to analytics

SPOTIFY:

https://podcasters.spotify.com - even if you don’t host your show with

Spotify For Podcasters, you can claim the show on there to view

specifically your Spotify downloads and retention time

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

We've coaches 60+ podcasters this year and in this episode we breakdown the three most significant changes we've implemented in our podcast growth strategies this year.

And what we plan to double down on in 2024!

As podcasting continues to evolve, so do the strategies for growing a successful show.

Reflecting on our journey, we've discovered key adjustments that have significantly impacted the growth of our podcasts and those of our clients.

In this episode you will discover:

1. The shift in our content strategy approach, emphasizing demand-based topics that resonate with listeners and enhance organic growth.
2. What is means to 'build relevancy' in SEO to increase ranking and visibility.
3. The importance of increasing volume in podcast guesting and social media tactics to maximize reach and audience engagement.

Want to discover how to adapt these strategies for your show and make next year your most successful yet in podcasting? Scroll up and press play.

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Are you contemplating batch recording for your podcast?

In today’s episode, we explore the intriguing world of batch recording, its benefits, and potential drawbacks for podcasters.

Batch recording is often seen as a time-saving tactic, but does it impact the quality of your content?

We delve into the debate about consistency vs. convenience in podcasting.

Whether you’re a busy business owner or a dedicated full-time podcaster, understanding the nuances of batch recording can significantly influence your show's success.

In this episode you will discover:

1. The pros and cons of batch recording and how it affects your content creation process.
2. How frequent recording can enhance your skills as a podcaster and improve audience engagement.
3. Insights on balancing batch recording with regular content creation to maintain a consistent and high-quality podcast.

If you're ready to explore a new approach to batch recording where you're able to stay ahead of schedule and not lose your marble but also maintain a high quality show scroll up and click press play!

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Eager to maximize the impact of a high-profile guest on your podcast?

In to this episode where we breakdown effective strategies to promote a big-name guest and amplify your podcast’s reach.

Many podcasters dream of having a celebrity or industry leader on their show but often face the challenge of them not promoting the episode.

I know what a nightmare.

Some podcaster don't know why this happens and what they can do to leverage their guests presence for your podcast's growth, even if they don't actively promote it.

And that's why in this episode you will discover:

1. How to create buzz in relevant online communities before and after the interview.
2. Our unique strategy for engaging potential listeners without directly advertising your podcast.
3. How to smartly use social proof and engagement to draw attention to your episode.

Next time you have a big guest on your podcast, don’t just wait for them to promote it.

Instead, follow our actionable steps to proactively leverage their audience and boost your podcast’s exposure. Remember, it's about making the most of the opportunity - let’s make your next big guest episode a hit!

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Are you considering giving your podcast a fresh start in 2024?

In this episode, we dive into 3 crucial signs that it might be time to rebrand your podcast.

With our extensive experience in podcast consulting, we've observed that a significant number of podcasters face challenges in audience alignment, growth, and evolving interests.

These challenges can hinder your podcast's potential and impact.

We'll explore these signs in detail, helping you identify if they resonate with your podcast journey and how to move forward if that's the case.

In this episode you will discover:

1. How attracting the wrong audience can affect your podcast's effectiveness and learn strategies to realign your podcast to your ideal listeners.
2. How to tackle stagnation in growth by refining your content strategy, making your podcast more focused and appealing.
3. Insights into how to navigate changes in your interests or industry trends and successfully pivot your podcast's direction.

If you're ready to dive into this episode for a comprehensive guide on recognizing these signs and taking the next steps with rebranding your podcast scroll up and press play.

Additional Resources.

Whitney Case Study: How Whitney Went From 600 To 7000 Monthly Downloads After a Rebrand.

This case study was created 2-3 months ago Whitney has grown past 7000 monthly downloads!

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Have you ever faced a moment where your belief in yourself almost cost you massively?

In today’s episode, we delve into our personal story and how our self-confidence nearly led to a loss of £400,000 and could be losing you money too.

As we go back to our early days of entrepreneurship, we share the trials and tribulations we faced.

From almost falling for a pyramid scheme to navigating the challenges of lockdown, we explore how our desperate search for a sustainable and impactful business model led us to a pivotal decision point.

In this episode you'll discover:

1. The critical importance of investing in guidance and mentorship, and how this can pivot your journey from potential failure to success.
2. Why you need balance self-reliance with the wisdom of seeking external expertise.
3. How strategic investments in learning and development can accelerate your growth and save you invaluable time and resources.

As we move towards 2024, consider what steps you can take to invest wisely in your growth.

Whether it's in your podcast, business, or personal development, tune in to understand how making the right choices now can transform your future.

So if you're intrigued to find out more about how two young British lads in their early 20s nearly lost $400k by believing in themselves, scroll up and click play.

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Ever wondered why your podcast isn't capturing the audience it deserves?

Dive into today's episode to uncover the often-overlooked power of effective show notes in podcasting.

For podcasters grappling with slow growth, the key might lie in an unexpected place - your show notes.

This episode addresses a common challenge faced by many podcasters: crafting show notes that not only inform but actively engage and convert listeners.

In this episode you will discover:

1. How to craft show notes that transform casual browsers into dedicated listeners.
2. The critical balance between information and persuasion in your episode descriptions.
3. Insights into using the ADA framework with Chat GPT to automate compelling show notes efficiently.

If you're ready to revolutionize your podcast's reach with skillfully crafted show notes, press play now and embark on a journey to transform your podcast's engagement and growth.

STEAL OUR SHOW NOTES CHATGPT PROMPT HERE:

Attention (A): Please provide a hook question that grabs the reader's attention and is specific to the podcast episode's topic.

Interest (I): With the focus on the reader, explain how the episode topic relates to a current problem or desired outcome for the reader.

Desire (D): List the three main benefits listeners will gain from the episode without using the 'Title: Subtitle' format.

Action (A): Include a one-sentence, specific, incentive-based call to action for the reader to play the episode without mentioning any extra CTAs from the transcript.

Please follow the steps above to create podcast show notes from this transcript:

[INSERT EPISODE TRANSCRIPT HERE]

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Ever wondered how some podcasts captivate and grow their audience effortlessly?

Every wondered why some shows seemingly take off whilst other struggle to gain traction ?

This episode reveals the secrets behind successful podcasts' Unique Selling Points (USPs)!

If you're a coach, expert, business owner, or an independent podcaster, understanding and developing your podcast's USP is critical.

With a capital C.

With increasing competition, it's not just about content but how you uniquely present it to stand out.

In this episode you will discover:

• Real-Life USP Examples: Gain insights from three distinct podcasts that have effectively used their USPs to capture and maintain a loyal audience.
• Content Delivery Innovation: Learn how these podcasts have creatively repackaged common topics to offer a fresh and engaging listener experience.
• Strategic Audience Growth: Discover strategies that can help you not just grow but also retain your audience by providing memorable and unique content.

As we approach 2024, it's time to rethink how you deliver your podcast content.

How you stand out.

How you grow.

And how you take your show to the next level for the new year!

And if you're ready to get a head start...scroll up and click play!

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Want to innovative ways to grow your podcast audience on social media without relying on traditional promotion?

This episode of "Why Your Podcast Isn't Growing" unveils three unique strategies!

If you've found that standard promotional tactics on social media aren't moving the needle for your podcast's growth, this episode is a game-changer.

It's tailored for podcasters, coaches, experts, and business owners who seek creative, effective methods to expand their listener base.

In this episodes you'll discover:

1. How to leverage online communities and engage with potential listeners in a non-promotional, value-driven way.
2. The power of direct messaging with a permission-based approach to convert your social media followers into podcast listeners.
3. The potential of sponsoring or acquiring existing online groups that align with your podcast's niche for broader exposure.

Implement these three alternative social media strategies today and observe a significant transformation in your podcast's growth trajectory.

Remember, the key is to engage, not just promote!

So if you're ready to discover what those 3 alternative ways of growing are scroll up and click now!

STEAL THIS TEMPLATE MESSAGE AND SEND TO YOUR CURRENT FOLLOWERS AND NEW FOLLOWERS ON SOCIAL MEDIA (YOU CAN DELEGATE THIS TO A TEAM MEMBER OR VA) HOPE THIS HELPS:

Hey NAME, thanks for following me, nice to have you around.

Just wanted to check in and see if you’ve listened to my podcast for (TARGET AUDIENCE)who want to want/are interested in XYZ (desired outcome/benefits of the show).

If you haven’t and think it might be up your street, would you like me to send over one of our fan favorite episodes?

Possible ways to answer this message:

A. Yeah send me the link for sure!

B. I don’t want to listen to your podcast, just here for (X CONTENT)

C. I’m already listening guys!

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.