Why Your Podcast Isn't Growing: Principles On Content Marketing, Building an Audience & Online Coaching Sales

Are you leveraging AI for the rapid growth and monetization of your podcast?

This episode is for busy podcasters eager to embrace the AI tools for enhancing their podcast's growth and monetization strategies.

We know everything is evolving rapidly, staying ahead with AI can be a game-changer for your podcast and your overall productivity and we're here to make sure that happens.

In this episode you will discover:

1. How to use AI for efficient content repurposing, saving precious hours each week.
2. How AI can help create compelling podcast promotional content, making your marketing efforts more effective.
3. A totally NEW WAY to use AI for brainstorming creative show names and crafting engaging podcast intros.

We also break down, how we are currently helping clients make money with ChatPGT!

If you're ready to dive into this episode to uncover the secrets (bold I know just go with it) of using AI for your podcast's scroll up and press play!

Recommendation and Resources:

Listen to episode #56 | How To Use Chat GPT To Create Killer Podcast Show Notes In 5 Minutes Or Less (For Faster Audience Growth)

If you missed the episode where we broke down how effectively use your show notes to get more listeners.

And here the prompt you can steal to turn your podcast transcripts into killer show note:

Attention (A): Please provide a hook question that grabs the reader's attention and is specific to the podcast episode's topic.

Interest (I): With the focus on the reader, explain how the episode topic relates to a current problem or desired outcome for the reader.

Desire (D): List the three main benefits listeners will gain from the episode without using the 'Title: Subtitle' format.

Action (A): Include a one-sentence, specific, incentive-based call to action for the reader to play the episode without mentioning any extra CTAs from the transcript.

Please follow the steps above to create podcast show notes from this transcript:

[INSERT EPISODE TRANSCRIPT HERE]

Don't worry it's okay to steal once in a while ;)

PS for the record we are totally against stealing, but you have our permission so go ahead...

It's okay...

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

How does your podcast's retention time impact your call-to-action conversion rates?

In today's episode, we delve into a critical aspect of podcasting often overlooked:

The relationship between episode retention times and the effectiveness of your calls to action.

Understanding this connection is vital if you're looking to engage their audience more deeply and encourage action, whether it's signing up for a newsletter, joining a community, booking a call or making a purchase.

And that is why in this episode you'll discover:

1. How to analyze your episode analytics to pinpoint when listeners are tuning out.
2. The optimal points in your episodes to insert calls to action for maximum impact.
3. How to tailor your content to maintain listener interest throughout the episode, ensuring they stay tuned in for your calls to action.

So if you are ready to transform your podcast's retention rates and boost your call-to-action conversions scroll up and click play!

Recommendations use these two platform to find out what your average retention time is and spot where listeners start to drop off!

https://podcastsconnect.apple.com/

https://podcasters.spotify.com/

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Are you wondering why your podcast's call to action isn't driving the engagement you desire?

In this episode, we dive into a critical yet often overlooked aspect of podcasting:

Why listeners might be ignoring your call to action.

Understanding this is crucial for any podcaster aiming to deepen audience engagement, drive traffic to their platforms, or boost program sign-ups.

In this episode you'll discover:

1. The importance of having a single, focused call to action rather than overwhelming your audience with multiple requests.
2. How to craft calls to action that offer clear value or incentives, making it irresistible for listeners to engage.
3. Common mistakes podcasters make with calls to action and how to avoid them to ensure your message resonates and prompts action.

If you want to find out how to capture your audience's attention and encourage them to take the next step in engaging with your content or services, scroll up and press play.

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

What’s the #1 thing new listeners look at when considering whether to listen to your podcast or not?

No, not your cover.

Not the episode title.

Not even your show notes.

And not even the guests you have on the show…

Surprisingly, it’s your show description.

It's the #1 thing new listeners look at when considering a new show to listen to (podcasthost.com).

YES.

Your show description.

You know that thing you wrote when you first launched and haven’t optimized since then…?

YUP, turns out that’s statistically the #1 thing new listeners look at when considering a new podcast to listen to.

Seriously.

But here is the thing, most podcasters have no clue that it’s their billboard…

It’s the main thing that will either attract or repel more new listeners.

The sad thing is after auditing 100s of podcast show descriptions, I can tell you, that most are repelling more new listeners…than attracting.

And yours might be.

Now I don’t know about you, but show description? Well that sounds boring. But if we are trying to be a pro and turn more strangers into listeners we have to give it attention.

So in this episode, me and Taig, my co-host for this show, geek out and spill all the beans on:

• Why can't you afford not to revamp your current show description if you want to attract new listeners
• Our 5 part framework is to write a killer show description that instantly turns strangers into active listeners of your podcast
• A psychological trick you can use to get more strangers to take action and engage with your show right away

And that’s exactly what you’ll discover after listening to this episode.

So if you’re ready to visit an old friend you haven’t seen for a while (your podcast description)…

To give her or him a makeover so you can start attracting more of the listeners you want to reach…

I suggest you grab some popcorn, a pen, and paper, and your full attention and enjoy the show ;) 

Scroll up and click play.

Show Description Checklist:

1. Start with a Hook Question: Open your description with a question that resonates with your target audience. It should address a pain point, desired outcome, or a specific thing your audience cares about. This grabs attention and immediately signals to the reader that they're in the right place.

2. Clarify Who the Show is For: Expand on the hook by painting a clear picture of your ideal listener. Use one to two sentences to describe the situation or mindset of your audience, making the content relatable.

3. List the Benefits: Clearly outline what listeners will gain from your podcast. Mention three specific benefits or transformations they can expect by tuning in.

4. Share a Mini Story: In one or two sentences, share the genesis of your podcast. This personal touch adds relatability and credibility.

5. Describe the Format: Give practical details about your podcast. Mention the frequency of episodes, their length, and the format (solo, interviews, etc.). This section should also highlight your unique selling point (USP).

6. Incentivize with a Call to Action: Finally, direct potential listeners to a specific, fan-favorite episode. This focused call to action, coupled with the promise of value (incentive), encourages immediate engagement.

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Are you ready to revolutionize your podcasting approach in 2024?

Sounds dramatic so let me explain.

This episode is focused on the mindset shifts needed for success in the evolving podcast landscape...

By adapting these shifts, you're not just enhancing your podcast's quality; you're aligning it more closely with what your audience truly seeks, paving the way for organic growth and deeper listener engagement.

In this episode you'll discover:

1. How to make every aspect of your podcast—from the show name to episode titles—centered around your audience's needs and interests.
2. The power of experimenting with your podcast format and content to identify what resonates most with your audience.
3. Why prioritizing content quality and value over direct monetization can lead to more profound and sustainable success.

So if you're ready to discover the 3 mindset shifts you need to make to fast-track podcast growth in 2024...scroll up and click play.

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Ever wondered how your past podcast success can shape your future growth?

Understanding which episodes resonated most with your audience in 2023 can be a goldmine for strategizing your podcast's growth in 2024.

This process isn't just about reflecting on your past achievements;

It's about leveraging these insights to create content that aligns more closely with your audience's interests and preferences.

In this episode you will discover:

1. How to analyze your most popular episodes to uncover topics that captivate your audience.
2. 3 creative ways to repurpose these successful episodes
3. Whether or not you should use this analysis to potentially pivot or niche down your podcast for more targeted and effective content in 2024.

If you're ready to take the first step in reviewing your podcast analytics to identify your top-performing episodes, both in terms of downloads and retention and if you want to know how to use these insights to craft a content strategy that builds upon your previous success, paving the way for even greater growth in 2024 scroll up and press play.

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Are you ready to tackle the often-ignored, dirty side of podcast pitching?

Growing your audience by guesting other podcasts is a great strategy.

But the process of pitching can be daunting...

Filled with uncertainties and unspoken tactics you have to deploy for guesting as a strategy to be effective.

And that's why in this episode of "Why Your Podcast Isn't Growing" dives into the less-talked-about aspects of podcast pitching, ensuring you're well-prepared when you start pitching to guest on other podcasts.

In this episode you will discover:

1. How to craft email subject lines that get your pitch noticed and opened.
2. How to follow up without being pushy
3. And why you need to use using humor to engage potential hosts

We also breakdown in this episode how you can use AI to refine your pitch, making it concise and impactful, without losing the personal touch.

So if you're ready to discover the dirty side of podcast pitching and how to use these lesser known strategies to get book on top shows, scroll up and press play!

RESOURCES: SUBJECT LINES FOR YOUR PITCHES:

'real quick'

'quick question'

'thoughts NAME'

'I check out PODCAST NAME and had some thoughts'

YAMM (Yet Another Mail Merge) is the email merge tool you can use to send out your emails to track your open rate, responses rate and click rate!

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Are you looking for a reliable and consistent way to get in front of 1000s of active podcast listeners?

Do you want to build more authority moving in 2024?

If so, guesting might just be the simple and straight forward answer that you're probabably weren't looking for.

Now is this the sexiest podcast growth strategy in the world?

No.

But is it one of the most effective an reliable?

YES!

But here's the things, guesting on other shows as a way to rapidly build your brand authority and audience, is no longer a secret!

But more common knowledge...

So the podcast world becomes increasingly competitive.

Podcast host are being pitched, more times than a hot girl at a bar!

So how are you going to break through the noise, grab their attention and land a big guesting spot on others shows?

What you need is a killer pitch that guarantees your success isn't left to luck but is down to a proven strategy.

And that's why in this episode, we delve into the power of effective podcast pitching - a must-have skill for anyone looking to expand their reach through guesting!

Here's what you'll discover in this episode:

1. How to craft pitches that resonate on a personal level, ensuring your message gets the attention it deserves.
2. How to craft your '100-word story', to captivate the potential hosts.
3. Why you should have topic focused pitch instead of pitching yourself as a host or even an expert.

So if you're ready to discover 'The 5 Podcast Pillars Of Podcast Pitching To Guarantee You Get Book On Top Show In 2024' scroll up and press play!

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Are you putting in long hours, hard work, and consistent effort into your podcast, yet still not seeing the growth you desire?

This episode tackles a controversial yet vital topic: why working excessively on your podcast might actually lead to failure.

We'll share our personal experiences and insights on why focusing solely on hard work without the right direction can be counterproductive.

Many podcasters fall into the trap of believing that relentless effort guarantees success...

But the truth is it doesn't.

It actually does the opposite and leads to podcasters stopping, quitting, and never making it.

But we don't want that for you.

And that's why in this episode you will discover:

1. How focusing excessively on the wrong aspects of podcasting can hinder your growth.
2. The importance of strategic thinking and critical reflection in your podcasting journey.
3. How to identifying when to pivot your strategies for better engagement and growth.

Reflect on your current podcasting efforts.

Are you working hard on aspects that might not contribute to your growth?

If you want to find out how to make more informed and effective decisions for your podcast's success scroll up and press play.

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Are you a podcaster looking to significantly boost your show's growth in 2024?

This episode is here to convince you to look explore untapped potential of solo episodes in your podcasting content & marketing strategy in 2024.

We believe solo episodes are crucial for your podcast's success if your a coach, business owner and expert who not only wants to build an engaged audience but wants to build an authority and turn their shows into a lead generation machine.

But we know it might sounds like alot more work, maybe you've considered it and are on the fence or you might currently be doing solo episodes!

We're here to convince that solo episode are the way forward in 2024!

In this podcast episode you will discover:

1. How solo episodes position you as an authority figure and build a stronger rapport with your audience.
2. How to double your podcast output without doubling your workload.
3. How to take more control over the content direction and SEO benefits, leading to enhanced organic growth of your podcast.

So if you're ready for a comprehensive guide on making solo episodes a pivotal part of your podcasting strategy in 2024 scroll up and press play.

New episodes every Monday, Wednesday & Friday morning.

More From Get More Listeners:

Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.

Book a 30-minute discovery call for the Get More Listeners Academy

View client results & case studies

Looking for a new hosting platform with amazing analytics? Try Captivate for free here

Email [email protected] to get in contact with Taig & Anthony.

This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.

If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.