Today's Call is the Windermere Coaching Minute Podcast. Devon Kruse is our guest today. We'll talk about how she went from zero to 60 in his career. What might help other people that are newer, newer to real estate launch their career.

Here are 15 key points from the interview between Joe Galindo and Devon Kruse:

1. Devon got into real estate after witnessing a real estate transaction during the pandemic. She was drawn to the people-centric nature of the business.

2. Devon started her career at the beginning of the pandemic in 2020, so most of her initial business was conducted over Zoom. This made it challenging as real estate is an in-person business.

3. In her first year, Devon completed 8 transactions. 4 were from her personal sphere, 2 were referred by other brokers, and 2 were co-listings where she got experience.

4. Currently in year 3, Devon has about 150 people in her database. It's a mix of family, friends, past clients and referrals.

5. Devon sends monthly e-newsletters, quarterly mailers, and hosts 2 in-person events per year to her database. She meets more frequently with her A's and B's.

6. Devon has around 4-5 "hot" leads at a time that she communicates with multiple times per week. Her "warm" list is larger and she checks in less frequently.

7. Devon looks for life changes and pain/pleasure motivators on social media to identify potential leads. But she tries not to be opportunistic.

8. Devon completed the 28 Day Challenge which focuses on morning routine, business goals, and database segmentation. This helped give her focus when starting out.

9. Devon tracks everything in Google sheets - her database, value items sent, and upcoming actions. She reviews it weekly.

10. Devon attends a weekly Wednesday mastermind meeting for accountability and idea sharing. This has been very valuable for her learning.

11. A key advice Devon has it to focus on your database, be consistent in your follow up, and network with others in the industry.

12. Devon had an excellent mentor that she met with weekly and could call anytime in her first year. This was crucial to her success.

13. In her first year, Devon completed 8 transactions - 6 that she got paid on. 4 were from her sphere, 2 referred, 2 co-listings.

14. Devon focuses on providing value, education and being a resource for clients rather than traditional sales pitching.

15. Consistency in communication is key - even if people don't respond, putting your name in front of them regularly matters.

Contact Devon Kruse [email protected]. Cell (425) 681-9347

Joe Galindo host our podcast today with our guest Dana Adams Who is a Master certified new construction specialist, master certified negotiation expert, and a graduate of the University of Washington. She's also the author of a book and companion guide called Live Your Gift. Today's Call will focus on her background in helping builders and developers.

Here are 10 key points from the conversation between host Joe Galindo and guest Dana Adams:

- Dana Adams has 28 years of experience in real estate and is a specialist in new construction.

- Dana got interested in new construction early in her career when she started sitting new home models on the weekends. This led to mentorship from an expert agent who helped her learn the business.

- Dana has represented over 25 builders in her career, with several long-term relationships spanning decades.

- Finding suitable land is a key challenge in new construction. Dana focused on specific geographic areas she knew well to find qualified land efficiently.

- Working with reputable builders is crucial for maintaining your reputation as an agent.

- Dana always ensured she got paid on the land sale upfront, rather than waiting to list the finished homes.

- Builders use supplemental addendums that supersede standard real estate forms, like allowing inspections but not making the sale contingent.

- Most builders allow some minor cosmetic upgrades if caught early in the construction process.

- Accompanying buyers to new construction sites is important to register them and represent their interests.

- Fostering relationships over time with builders, listing agents, and buyers leads to repeat business.

Contact Dana Adams. [email protected] Cell 425.466.3262

Here is a summary of each speaker's key points and contact information from the conversation:

- Michael Fanning ([email protected]): Introduced the topic and guests. Discussed the importance of mindset, planning, and consistency.

- Nick Hansen ([email protected]): Provided context on why the guests were chosen and the focus on results and outperforming the market. Emphasized the importance of investing in coaching.

- David Hogan (425-890-3318): Focused on follow up with past clients and social media. Discussed the importance of mindset and having a morning routine.

- Jason Shut (text/email/call): Discussed having a niche, presenting a positive narrative, and hiring the right staff.

- Gina Wygham (425-770-0803): Talked about building confidence, hosting client events, and being proactive with potential listings.

- Lisa McNally (253-455-6769): Emphasized consistency in marketing and increasing activities when the market slowed down.

- Xana Grandonetti (509-987-4646): Focused on mindset, maximizing marketing touches, and planning trips for work-life balance.

- Christopher Rigby (425-220-0621): Discussed the power of consistency, planning, and positivity.

- Kyle Fox (253-777-9890): Noted the importance of database management, real estate conversations, the Ninja Planner, and work-life balance.

The key themes were having a consistent routine, mindset, hiring the right staff, and maintaining work-life balance.

Michael Fanning has Michelle Cook and Cameron Boone on today's Windermere's coaching minute. Both of them are active on social media. Fanning wants to see how both can help other real estate agents use social media tools.

Here are 10 key bullet points from the conversation:

1. Michelle started doing social media in early 2022 to increase her real estate presence. She learned by watching other creators on TikTok and figuring out what works.

2. Cameron started social media more than 2 years ago, slowly building up his presence. He recently hired someone to help with consistency.

3. Michelle finds real stories - not generic day-in-the-life - grab people's attention on social media. Cameron spotlights local areas and businesses.

4. Both have had strangers recognize them out in public from their social media, showing it increases their visibility.

5. Consistency is key. Posting 3-5 times per week works well. Batch filming content helps.

6. Michelle gets most business directly from TikTok. Her clients span ages 20s to 60s. Cameron currently sees more traction on Instagram.

7. Being authentic, not perfect, resonates with people. Share your personality.

8. Michelle says don't worry about age/gender - your vibe attracts your tribe. Cameron says build confidence on camera gradually.

9. Have fun with it! Do something adventurous or funny. Don't take yourself too seriously.

10. Be willing to put yourself out there. You will find your niche and people who appreciate your content.

Michelle says: "Before I film a video I ask myself who's this for?"

Cameron says: "I want people to take something away from my videos, right, and be authentic. Taking the time to go the extra mile to be authentic and to bring value to whoever is watching, providing value."

Cameron says: "Why do you like your favorite social media users so much?" He says it's because they're authentic and genuine. He says people connect with that because it's real.

Cameron adds: "Just don't take yourself too seriously. Have fun with it."

The pair have been doing video for a while. What would be their advice to people wanting to get started? Pick up your phone. Find a couple different types that you enjoy watching that you think you could recreate. You'll find your own style.

Cameron says: "I think confidence in front of the camera and just putting yourself out there is key. It evolved from that into, obviously, my day job, which is real estate. Just kind of breaking that ice with something that you're passionate about."

Fanning concludes: "All right, you guys. I'm always looking forward to the new stuff that you post, so keep it going. And if you like what we're doing, please share it, pass it on, give us a rating. Have a great day."

Contact Michelle Cook. 206.351.4260

@michellecookkitsaprealtor.

Contact Cameron Boone. 435.776.6891

@cameronboone_realestate

podcast conversation between host Joe Galindo and guest Jeanette Eide:

1. Jeanette Eide is a broker at Windermere Real Estate's Northeast Kirkland office. She started her career in 2002 and joined the Northeast office around 2015. You can reach Jeanette at [email protected]

2. Jeanette and her team close around 30 transactions per year, with the majority being past clients and referrals.

3. Jeanette got into real estate because she wanted to work in the service industry and was impressed by the last agent her parents worked with when they moved to America.

4. Jeanette loves understanding her clients' unique needs and situations. She finds this exciting about real estate.

5. Listening is key - really hearing what buyers and sellers want is so important. Jeanette stressed that every client is different.

6. Jeanette has around 150 people in her sphere of influence database. She constantly adds and deletes people from it.

7. 95% of Jeanette's business comes from referrals and repeat clients. She doesn't pay for leads.

8. Jeanette started her team around year 10 of her career when she got very busy. Experienced mentors encouraged her to hire help.

9. Jeanette's assistant Amy handles social media, marketing, CRM management, and more. She brings creativity that complements Jeanette.

10. A benefit of having a team for Jeanette is being able to take Thursdays completely off. She sets this expectation with clients upfront.

Todd Steinberg (Director of Education at Windermere) uses AI like ChatGPT for scripts and responses. He notes careful prompting is key for useful, on-brand output in the desired tone. Practicing with AI-generated scripts sharpens agent skills.

Sandy Dodge (Windermere Copywriter) uses AI for marketing content and preparation. Framing prompts around proven philosophies gives better results than general queries. Sandy emphasizes AI's constant feedback to refine content and planning.

AI writing tools like ChatGPT and Claude show promise for real estate content like listings and posts. But agents must craft prompts carefully and provide context to get high-quality, on-brand output. Techniques: provide an initial draft for refinement, have AI adopt a professional voice, prompt for desired tone. Always review output critically, edit and re-prompt until polished.

AI can summarize sources into blog posts, citing properly to accelerate drafting. Provide articles for synthesis. Prompt to highlight facts, quotes, statistics attributed properly.

AI quickly brainstorms outlines, frameworks for humans to build on. Prompt for campaign touchpoints or blog post topic headings to stimulate direction.

For SEO, AI can suggest meta titles, headings, descriptions. Compare to SEO tools, refine and test options. Use AI to ideate but not solely decide.

Given Excel calculation basics, AI generates formulas or macros to automate analysis. Accelerates spreadsheet creation.

AI roleplaying sharpens responses by acting as different personalities, scenarios. Practice proven systems.

Frame prompts around proven philosophies and industry frameworks for better output. Remind AI you are a professional.

Key takeaways: Guide AI prompts carefully for quality content. Review and refine output critically. Accelerate tasks like summarizing, outlining, automating. Roleplay with AI to sharpen skills. Prompt AI based on proven industry philosophies and systems.

In 4000 chars, this summarizes how carefully implemented AI can help real estate agents like Todd and Sandy work smarter by generating high-quality content, accelerating tasks, roleplaying practice, and more. Key is thoughtful prompting, framing around proven systems, and critical review.

The Windermere Coaching Minute podcast featuring Heather Dolin:

The Windermere Coaching Minute - August 9, 2023

Guest: Heather Dolin, Real Estate Agent

Introduction:

Staying in Consistent Touch with Clients:

Creating Her Newsletter:

Gifts for Top 25 Clients:

Setting Client Expectations:

Contact Info:

In this episode, real estate agent Sol Villarreal joins us to discuss the capabilities and limitations of ChatGPT and other AI systems. Sol provides his perspective as a Realtor (in his capacity as an SKCR and WR board member) navigating this new technology.

Key topics covered:

Key Take aways

The key is leveraging AI thoughtfully while focusing on the irreplaceable human touch of a realtor's guidance and expertise.

Contact Sol Villarreal at [email protected]

In this episode Michael talks with Mike Connolly and Rob Scarber with Windermere Kirkland. Mike has been in real estate since 1985 and Rob is newer to the business with 5.5 years and comes from the world of Restaurant management which is an industry where people skills are necessary.

1. Power of not just asking agents to do something but you do it yourself.

2. Showing up daily and being connected to your agents in business and life.

3. Creating culture through community and events.

4. Enhancing skills through training and education.

5. Having enough support for your office.

To contact Mike Connolly [email protected]

cell 425.765.2597

To Contact Rob Scarber [email protected]

cell 206.406.4500

In this episode

To contact Amanda, you can email her at.