Window Treatments for Profit with LuAnn Nigara

By LuAnn NigaraBusiness Arts Design

Window Treatments for Profit with LuAnn Nigara episodes

September 22, 2025 335: WWLD: Too Much Competition in Your Area? Raise Your Prices Anyway. Here’s How and Why
Today on Window Treatments for Profit
Two window treatment businesses. Same town. Same products. Totally different results.
One is always discounting to close the sale. The other commands top dollar with ease. What’s the difference? It’s not geography. It’s mindset—and execution.
In this episode, LuAnn shares the six non-negotiable service touches that attract high-end clients and justify premium pricing. These are the systems and standards that elevate your client experience and boost your bottom line—because luxury is never just about the product. It’s about how you deliver it.
If you're ready to stop defending your price and start owning your value, this episode is for you.

Our Favorite Links
Windowworksnj.com
Exciting Windows
What’s new with LuAnn Nigara
The Power Talk Friday Tour 2025
Watch the Docuseries!
https://www.luannnigara.com/cob

Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday ExpertsBook 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

50 min
September 15, 2025334: What Would Lu Do: "Someday” Is Not a Strategy: How to Step Into CEO Mode and Finally Move the Needle
Today on Window Treatments for Profit
Let’s be real—strategic planning sounds great… until the phone rings, the orders stack up, and your inbox explodes. But if you’re stuck working in the business instead of on it, you’re not scaling—you’re surviving.
In this episode, LuAnn shares a practical framework to finally move the needle on the projects that will actually grow your business. From making the master list to mapping out a 12-month CEO plan, this episode is your roadmap to clarity, control, and momentum.
Plus, LuAnn shares why the CEO Conference by Exciting Windows! exists—and how you can get in the room where business breakthroughs happen.
Listen in and learn how to:
Build a strategic focus calendar for your business

Prioritize what actually impacts profit

Shift from overwhelm to intentional execution

Get support from a community of business owners who get it
Because “someday” is not a strategy. Let’s go.
Our Favorite Links
Windowworksnj.com
Exciting Windows
What’s new with LuAnn Nigara
The Power Talk Friday Tour 2025
Watch the Docuseries!
http://www.luannnigara.com/cob
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday ExpertsBook 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
35 min
September 08, 2025333: What Would Lu Do?: Not Deciding Is a Decision
Today With LuAnn Nigara:
If 2025 has felt unpredictable, up and down, or just plain stuck—you’re not alone. But here’s the hard truth: not deciding what to do next is still a decision. And it might be the one that’s keeping your business from real growth.
In this solo episode of Window Treatments for Profit, LuAnn breaks down the difference between business owners who spin and those who scale—especially in uncertain times.
You’ll hear:
What smart CEOs do when the economy wobbles

Why “waiting it out” is not a strategy

What you don’t know you don’t know (and how to fix that)

How to get your hands on the exact frameworks top window treatment pros are using to raise profit, delegate better, and lead with clarity
Plus, LuAnn shares how you can get a front-row seat—free—to the CEO Conference Zoom Preview on September 11th.
This episode is your sign to stop hesitating—and start leading.
Press play and let’s make your next 90 days count.

A Big THANK YOU to Today’s Podcast Sponsor:
This episode is sponsored by Exciting Windows!

What’s new with LuAnn Nigara
⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠
⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠
⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠

Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠here⁠⁠⁠⁠.
To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:
Book 1: ⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠
Audiobook: ⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠
Book 2: ⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠
Pre-Order Book 3: ⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠

Connect with LuAnn Nigara
LuAnn’s ⁠⁠⁠⁠Website⁠⁠⁠⁠
LuAnn’s ⁠⁠⁠⁠Blog⁠⁠⁠⁠
⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠
Like Us: ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠Podcast⁠⁠⁠⁠

Other Resources:
This podcast supports the ⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠here⁠⁠⁠⁠!
⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠
⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠
Join ⁠⁠LuAnn University's Proven Path to Profit⁠⁠!
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Exciting Windows!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Coaching and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠Managing For Profit Upcoming Locations in October & November⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Montana, Wyoming & Indianapolis, IN - Use code PROFITS at checkout to attend FREE (normally $695)
Free Exciting Windows! CEO Conference Preview Zoom - ⁠⁠Register Here⁠⁠!
⁠Exciting Windows CEO Conference⁠ in Indianapolis
Sun Shading Expo North America⁠!
15 min
September 01, 2025 332: Laura Nelson: 30 Years of Custom Work and Community
Today With Laura Nelson:
In today’s episode, LuAnn welcomes longtime friend and industry expert Laura Nelson, owner of Sew Nice in West Lafayette, Indiana. With over 30 years of experience in custom window treatments and soft furnishings, Laura has built a business rooted in craftsmanship, consistency, and care.
They talk about Laura’s journey from solo workroom to respected leader in the WCAA, the roles she’s played at both the national and local chapter levels, and what’s kept her motivated through decades of industry change. It’s a story of staying power, service, and deep love for the trade.

More About Laura Nelson
The owner of Sew Nice located in West Lafayette, Indiana. I have 30 years of experience with fabricating custom window treatments, slipcovers, other soft home furnishings for interior designers and home owners in Indiana.
I am a WFCP Workroom and Color Specialist and an active member of the Window Coverings Association of America (WCAA), currently serving as Co-President for the WCAA Indiana Chapter . As an educator, I have taught classes for the American Sewing Guild, the WCAA, and the Custom Workroom Conference. I volunteer my time and services frequently for community service projects.

Connect with Laura Nelson
Website
Facebook
Instagram
A Big THANK YOU to Today’s Podcast Sponsor:
This episode is sponsored by Exciting Windows!

What’s new with LuAnn Nigara
⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠
⁠⁠⁠Watch the Docuseries!⁠⁠⁠
⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠

Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠here⁠⁠⁠.
To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:
Book 1: ⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠
Audiobook: ⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠
Book 2: ⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠
Pre-Order Book 3: ⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠

Connect with LuAnn Nigara
LuAnn’s ⁠⁠⁠Website⁠⁠⁠
LuAnn’s ⁠⁠⁠Blog⁠⁠⁠
⁠⁠⁠Power Talk Friday⁠⁠⁠
Like Us: ⁠⁠⁠Facebook⁠⁠⁠ | Tweet Us: ⁠⁠⁠Twitter⁠⁠⁠ | Follow Us: ⁠⁠⁠Instagram⁠⁠⁠ | Listen Here: ⁠⁠⁠Podcast⁠⁠⁠

Other Resources:
This podcast supports the ⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠. Learn more about it ⁠⁠⁠here⁠⁠⁠!
⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠
⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠
Join ⁠LuAnn University's Proven Path to Profit⁠!
Learn more about WCAA!
Sun Shading Expo North America!

Other Shows:
WTFP #286: Julie Murphy: From Home Sewing to Million-Dollar Workroom
50 min
August 18, 2025331: What Would Lu Do?: Stuck at 7 Figures? These 5 CEO Shifts Will Help You Breakthrough
Today With LuAnn Nigara:
In this solo What Would Lu Do episode, I’m pulling back the curtain on the exact five strategic shifts I had to make when we scaled Window Works from $1.8M to nearly $5M. These aren’t feel-good theories—these are real-world, battle-tested pivots in how you think, lead, and operate your business.
We’ll cover:
The CEO mindset shift that starts it all—and why it’s harder (and more important) than you think

Why the systems that got you here will absolutely hold you back from scaling

The new level of team accountability and financial visibility you must develop

What it really takes to market like a $5M business—and sell like one, too

How to stop reacting—and start leading with intention and vision
Don’t forget to grab the free goodie for this episode—a downloadable checklist that recaps all 5 shifts and gives you one place to find all the episodes, tools, and trainings I mention.
Go to luannnigara.com/goodie

A Big THANK YOU to Today’s Podcast Sponsor:
This episode is sponsored by Exciting Windows!

What’s new with LuAnn Nigara
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.
To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:
Book 1: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Audiobook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Book 2: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Pre-Order Book 3: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with LuAnn Nigara
LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Like Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Other Resources:
This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Chairman of the Board⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with LuAnn Nigara!
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Exciting Windows!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Coaching and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
LuAnn University - ⁠⁠⁠⁠⁠⁠⁠The "Make a Friend" 7-Step Selling System with Jessica Harling⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠Managing For Profit Upcoming Locations in October & November⁠⁠⁠⁠⁠⁠⁠⁠ - Montana, Wyoming & Indianapolis, IN - Use code PROFITS at checkout to attend FREE (normally $695)
Free Exciting Windows! CEO Conference Preview Zoom - ⁠Register Here⁠!
Exciting Windows CEO Conference in Indianapolis
Metrique Solutions

Other Shows:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
WTFP #25: Rick Baker: Preserving Your Values as You Grow Your Window Treatment Business
AWDB #191: Eileen Hahn: Building An Exceptional Team
AWDB #1040: Eileen Hahn: 5 Steps to an Exceptional Hire
AWDB #503: Traci Reuter: Divine Social; The Power of Paid Ads on Social Media
AWDB #803: Amber De La Garza: Productivity is Personal – How to Create Systems that Will Work for You!
WTFP Vita's Tips In Ten
WTFP C-Suite Talks
AWDB #466: Nicole Heymer: You’ve Defined Your Brand…Now What?
AWDB #317: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen
AWDB #125: Nicole Heymer: How To Brand Your Business. Yes, again! Do not miss this one!!!
AWDB #760: Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals
39 min
August 04, 2025330: What Would Lu Do?: One Hour That Industry Leaders Never Skip (and Others Always Do)
Today With LuAnn Nigara:
Would you ever leave your kid standing on the field after practice because you were “too busy” with work? Of course not.
So why are you willing to stand up your business week after week?
In this episode of Window Treatments for Profit, I’m breaking down the CEO Hour—the one meeting you can’t afford to skip. We’ll talk about:
Why business owners constantly blow off their own CEO time (and how to stop)

The costly mistakes that happen when you skip it

The ROI that comes from showing up every single week

A simple framework to make CEO Hour effective and actionable
This episode is your wake-up call to stop leaving your business waiting and start leading with intention.
Plus: If this resonates with you, mark your calendar for Sept 11th, 1:30–3:00 PM EST for the free Exciting Windows! CEO Conference Preview Zoom—a 90-minute look at the exact strategies successful owners use.
Register here

A Big THANK YOU to Today’s Podcast Sponsor:
This episode is sponsored by Exciting Windows!

What’s new with LuAnn Nigara
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.
To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:
Book 1: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Audiobook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Book 2: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Pre-Order Book 3: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with LuAnn Nigara
LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Like Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Other Resources:
This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Chairman of the Board⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with LuAnn Nigara!
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Exciting Windows!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Coaching and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
LuAnn University - ⁠⁠⁠⁠⁠⁠The "Make a Friend" 7-Step Selling System with Jessica Harling⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠Managing For Profit Upcoming Locations in October & November⁠⁠⁠⁠⁠⁠⁠ - Montana, Wyoming & Indianapolis, IN - Use code PROFITS at checkout to attend FREE (normally $695)
Free Exciting Windows! CEO Conference Preview Zoom - Register Here!
Amber De La Garza's Podcast - Small Business Straight Talk

Other Shows:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
#281: What Would Lu Do?: Being the CEO – The Key to Your Business Success
#1038: What Would Lu Do?: Make 2025 Your Year!
#760: Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals
#244: What Would Lu Do?: Seven Strategies for Business Excellence in 2024: Steps 1 and 2
#246: What Would Lu Do?: Seven Strategies for Business Excellence in 2024: Steps 3, 4 and 5
#248: What Would Lu Do?: Seven Strategies for Business Excellence in 2024: Steps 6 and 7
26 min
July 28, 2025 329: Bound by Business: Jessica Harling - Her Personal Journey Through Family Business – Part 2
Today With Jessica Harling:
Welcome to Window Treatments For Profit! Jessica is back for part two of our conversation, and today we're flipping the script. Instead of focusing on what Jessica learned from interviewing others in her 'Bound by Business' series, we're diving into her own personal journey working in a family business for years. Jessica gets vulnerable about her experiences, sharing the four key things she learned from reflection—from recognizing when you're being supported more than you think, to the stories we create in our minds about family members' intentions. We'll explore her decision to step away and forge her own path, the importance of having real conversations instead of making assumptions, and how to appreciate family members for who they are and what they bring. This is honest, real talk about family dynamics, personal growth, and the courage it takes to make tough decisions when business and family collide. Plus, Jessica shares that she's ramping up for round two of the Bound by Business series! Join us for a candid conversation filled with wisdom, self-reflection, and invaluable insights for anyone navigating complex family relationships in business.

More About Jessica Harling
With unwavering conviction, Jessica Harling can break down complex decisions to simplify an action plan. Her dynamic problem-solving can confront potential obstacles proactively and energize any team, making others feel valued to achieve their ambitious company goals. She is the founder of Behind the Design, a People Operations company that enthusiastically collaborates with leadership to build dream teams! From recruiting to training and process development, their intuition for creating strong emotional connections discovers and nurtures rockstar talent with established streamlined processes that impact the company’s bottom line.

Connect with Jessica Harling
Website
Instagram
Facebook
A Big THANK YOU to Today’s Podcast Sponsor:
This episode is sponsored by Exciting Windows!

What’s new with LuAnn Nigara
⁠⁠The Power Talk Friday Tour⁠⁠
⁠⁠Watch the Docuseries!⁠⁠
⁠⁠http://www.luannnigara.com/cob⁠⁠

Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠here⁠⁠.
To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:
Book 1: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠
Audiobook: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠
Book 2: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠
Pre-Order Book 3: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠

Connect with LuAnn Nigara
LuAnn’s ⁠⁠Website⁠⁠
LuAnn’s ⁠⁠Blog⁠⁠
⁠⁠Power Talk Friday⁠⁠
Like Us: ⁠⁠Facebook⁠⁠ | Tweet Us: ⁠⁠Twitter⁠⁠ | Follow Us: ⁠⁠Instagram⁠⁠ | Listen Here: ⁠⁠Podcast⁠⁠

Other Resources:
This podcast supports the ⁠⁠Savvy Giving Design Coalition⁠⁠. Learn more about it ⁠⁠here⁠⁠!
⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠
⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠
“Prerequisites for Success” Live Zoom Event - August 14th, 2025
Free Exciting Windows! CEO Conference Preview Zoom - ⁠Register Here⁠!

Other Shows:
WTFP #302: Bound by Business: Insights from Jessica Harling on Family Business Dynamics – Part 1
1 hr 5 min
July 21, 2025 328: On-Air Strategy Session: Oana Molodoi: The Problem Beneath the Problem — Identify the Real Issue, and the Others Start to Solve Themselves
Today With Oana Molodoi:
Today on Window Treatment for Profits I am joined by Oana from OM Drapes Design joins me for an On-Air Strategy Session about managing explosive growth without dropping the ball on client service.
With her new showroom generating incredible trade momentum, Oana feels torn between serving designers and maintaining her direct consumer base. But as we dig deeper, we discover this isn't about choosing between markets—it's about having capacity to serve everyone who wants to buy from you.
We explore the critical difference between hiring a salesperson versus admin assistant, how to determine what should stay on your plate versus what to delegate, and why I had Kim ride in the car with me for three years straight.
If you're overwhelmed by your own success or struggling to keep up with demand while maintaining quality, this episode will give you clarity on your next move.

More About Oana Molodoi
As a wife, mother, and entrepreneur, Oana understands the importance of creating spaces that enhance how we live. She built OM Drapes Design with a foundation of genuine care—for her clients, community, and team—and this commitment shows in every beautiful project and delighted client.
Her distinguished clientele throughout Orange County's luxury communities includes business executives, doctors, lawyers, and professional athletes, who consistently praise her professional approach and commitment to excellence.
With a background in Advertising and experience serving Fortune 500 executives, Oana seamlessly blends creative vision with meticulous execution.
Holding an MBA and multiple certifications in interior design, window treatments, and motorization, she leads a team of highly skilled professionals.
Through a carefully selected network of premium manufacturers and expert installers, OM Drapes Design provides clients access to exclusive fabrics and innovative solutions, ensuring each project achieves the perfect balance of beauty and functionality.
The launch of OM Drapes Design’s first showroom at the Laguna Design Center in 2025 marks an exciting new chapter, offering an elevated luxury experience for clients and design professionals alike.

Connect with Oana Molodoi
Website
Instagram
Facebook
A Big THANK YOU to Today’s Podcast Sponsor:
This episode is sponsored by Exciting Windows!

What’s new with LuAnn Nigara
⁠⁠The Power Talk Friday Tour⁠⁠
⁠⁠Watch the Docuseries!⁠⁠
⁠⁠http://www.luannnigara.com/cob⁠⁠

Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠here⁠⁠.
To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:
Book 1: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠
Audiobook: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠
Book 2: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠
Pre-Order Book 3: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠

Connect with LuAnn Nigara
LuAnn’s ⁠⁠Website⁠⁠
LuAnn’s ⁠⁠Blog⁠⁠
⁠⁠Power Talk Friday⁠⁠
Like Us: ⁠⁠Facebook⁠⁠ | Tweet Us: ⁠⁠Twitter⁠⁠ | Follow Us: ⁠⁠Instagram⁠⁠ | Listen Here: ⁠⁠Podcast⁠⁠

Other Resources:
This podcast supports the ⁠⁠Savvy Giving Design Coalition⁠⁠. Learn more about it ⁠⁠here⁠⁠!
⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠
⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠

Other Shows:
WTFP #25: Rick Baker: Preserving Your Values as You Grow Your Window Treatment Business
WTFP #43: Peggy Morgans: How Do I Get My Business Ready to Sell?
WTFP #70: Elizabeth Gerdes: Sometimes a Pivot is the Best Thing for Your Window Treatment Business Happiness
WTFP #177: Elizabeth Gerdes: The Powerful Impact of Peer Relationships When Building Your Window Treatment Business
WTFP #270: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?
1 hr 13 min
July 14, 2025 327: Tara Kennedy: Customer Service Is Your Secret Weapon
Today With Tara Kennedy:
Today with Tara Kennedy, Director of Marketing at Window Modes, we explore what exceptional dealer support looks like in the window treatment industry. Tara brings a unique background from Direct Response marketing to this wholesale fabricator that's been serving professionals since the early 90s. We discuss their approach to motorization education, concealment systems through their Blind Space partnership, and how they've built lasting relationships with dealers through high-touch customer service. From their 24-48 hour remake policy to getting on calls with dealers who are troubleshooting on job sites, this conversation reveals what it takes to be a true partner in today's increasingly technical marketplace. Whether you're exploring new manufacturing relationships or looking to expand into motorization and concealment systems, you'll gain valuable insights into finding vendors who invest in your success

More About Tara Kennedy
As the Director of Marketing at Window Modes, Tara Kennedy brings over a decade of experience driving growth and visibility for innovative brands across the home design and consumer goods industries. She began her career in the high-stakes world of Direct Response marketing, where she mastered the art of launching products from concept to retail shelf—through TV, e-commerce, and big box stores.
Today, she leads marketing efforts for Window Modes, a leading nationwide fabricator of manual and motorized window treatments. From brand storytelling to SEO, and from trend forecasting to product launches, she is passionate about combining design with data to create impactful campaigns that connect with customers and deliver results.
Her work is guided by a love of beautiful fabrics, clean hardware, and smart concealment—and an unrelenting drive to elevate the window treatment category through education and innovation.
Whether she’s behind a campaign or in front of a camera for her YouTube series “In the Know”, she brings energy, humor, and strategy to everything she touches.

Connect with Tara Kennedy
Website
Facebook
Instagram
LinkedIn
Blindspace for Window Modes: We are proud to be a distributor for Blindspace products.
IWCE 2025 - Page 46
Blindspace Product Resource Page
IWCE Booth Video
Instagram Reel
Tara’s LinkedIn
A Big THANK YOU to Today’s Podcast Sponsor:
This episode is sponsored by Exciting Windows!

What’s new with LuAnn Nigara
⁠The Power Talk Friday Tour⁠
⁠Watch the Docuseries!⁠
⁠http://www.luannnigara.com/cob⁠

Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠here⁠.
To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:
Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠
Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠
Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠
Pre-Order Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠

Connect with LuAnn Nigara
LuAnn’s ⁠Website⁠
LuAnn’s ⁠Blog⁠
⁠Power Talk Friday⁠
Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠

Other Resources:
This podcast supports the ⁠Savvy Giving Design Coalition⁠. Learn more about it ⁠here⁠!
⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠
⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠

Other Shows:
WTFP #61: Jessica Harling: The 7 Step Sales Process and 3 Proven Sales Techniques to be More Successful
WTFP #289: What Would Lu Do?: Exceptional Customer Service is Key to Profitability
WTFP #314: What Would Lu Do?: How to Attract High-End Window Treatment Clients by Speaking to Their Priorities—Not Their Wallets
56 min
July 07, 2025 326: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 7: Skipping the System ( Or Not Having a Selling System)
Today With LuAnn Nigara:
In the final episode of our series, LuAnn tackles the ultimate sales killer: skipping the system. Without a process, you’re winging it — and that means leaving money, confidence, and opportunities on the table.
Learn why structure is not about sounding scripted — it’s about building trust, guiding your clients, and creating repeatable success. LuAnn walks you through a self-diagnosis to uncover the gaps in your process and shares six concrete action steps to build a system that works — from your first call all the way through the close.
This episode isn’t about perfection — it’s about preparation, practice, and the confidence that comes from truly knowing your craft.
Listen now to learn:
The biggest mistakes even experienced pros make in their process
How to balance structure with authenticity
Why discovery is always crucial — even when clients think they know what they want
The key differences between practicing off the field and in front of your client
If you’re ready to stop winging it and start selling like a pro, this one’s for you.

A Big THANK YOU to Today’s Podcast Sponsor:
This episode is sponsored by Exciting Windows!

What’s new with LuAnn Nigara
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.
To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:
Book 1: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Audiobook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Book 2: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Pre-Order Book 3: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with LuAnn Nigara
LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Like Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Other Resources:
This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Chairman of the Board⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with LuAnn Nigara!
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Exciting Windows!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Coaching and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
LuAnn University - ⁠⁠⁠⁠⁠The "Make a Friend" 7-Step Selling System with Jessica Harling⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠Managing For Profit Upcoming Locations in October & November⁠⁠⁠⁠⁠⁠ - Montana, Wyoming & Indianapolis, IN - Use code PROFITS at checkout to attend FREE (normally $695)

Other Shows:⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠WTFP #320: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 1⁠⁠⁠⁠
⁠⁠⁠⁠WTFP #321: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 2: Avoiding the Budget Talk⁠⁠⁠⁠
⁠⁠⁠WTFP #322: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 3: Feature Dumping⁠⁠⁠
⁠⁠WTFP #323: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 4: Being a Chameleon⁠
⁠WTFP #324: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 5: Avoiding the Close
WTFP #325: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 6: Taking “Maybe” as a Yes
AWDB #508: Power Talk Friday: Nikki Rausch: The Sales Maven
AWDB #760: Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals
28 min

About Window Treatments for Profit with LuAnn Nigara

From the publisher's feed

This podcast is specifically designed for window treatment professionals. If you are interested in doing what you do better, whether you are a retailer, installer, workroom, sales rep or from our industry partner community, you have found your people. We are going to talk about sales, marketing, hiring, efficiency, productivity and of course, profitability.