Window Treatments for Profit with LuAnn Nigara

By LuAnn NigaraBusiness Arts Design

Window Treatments for Profit with LuAnn Nigara episodes

December 22, 2025345: Vanessa Shepherd: Pinterest SEO, Workflow, and Repurposing Strategy for WT Pros
Today on Window Treatments for Profit
In this crossover episode, Vanessa Shepherd breaks down how to use Pinterest without letting it take over your week. This is about workflow, SEO basics, and simple systems that help you turn each project into strong Pinterest content.Window treatment pros will appreciate how directly this translates to your world. One install can fuel weeks of high-performing pins when you follow a clear workflow.
You’ll learn:
How to build a sustainable Pinterest routine

Which keywords matter and where to place them

How to repurpose project images into multiple pins

How to batch and schedule content for consistency

What’s changed in Pinterest SEO for 2025
Download the Goodie to see updated best practices.
Get the Goodies
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠here⁠.
To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:
Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠
Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠
Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠
Pre-Order Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠

Connect with LuAnn Nigara
LuAnn’s ⁠Website⁠
LuAnn’s ⁠Blog⁠
⁠Power Talk Friday⁠
Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠

Other Shows Mentioned:
Amber De La Garza #385
Summer Tannhauser #292
Allison Fannin #223
Kate Ahl # 331

Other Resources mentioned:
Website: primary: She’s Got Vision Blog
course microsite: learn.shesgotvision.com
Blog: She’s Got Vision Blog
1 hr 18 min
December 15, 2025344: Kate Ahl: Using Pinterest to Understand Client Style and Strengthen Your Brand
Today on Window Treatments for Profit
In this re-air from A Well-Designed Business, Pinterest expert Kate Ahl walks us through how Pinterest can support not only your marketing but also your client communication.Window treatment pros can benefit from this just as much as designers. Pinterest reveals patterns, preferences, style direction, and functional priorities long before you step into a consultation. It helps you prepare smarter and present your work with clarity.

You’ll learn:
How client Pinterest boards reveal real style preferences

What makes an image “Pinterest friendly”

How to structure boards that reflect your brand

How to curate content so clients understand your expertise

What’s changed for 2025 in Pinterest’s visual and organizational tools
Download the companion Goodie for up-to-date insights.
What’s new with LuAnn Nigara
⁠luannuniversity.com⁠
⁠https://www.luannnigara.com/cob⁠

Get the Goodies
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠here⁠.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠
Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠
Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠
Pre-Order Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠
Connect with LuAnn Nigara
LuAnn’s ⁠Website⁠
LuAnn’s ⁠Blog⁠
⁠Power Talk Friday⁠
Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠
Other Shows Mentioned:
⁠Summer Tannhauser #292
Allison Fannin #223
Leslie Carothers (Savour Partnership) #209

Other Links Mentioned:
Website: Simple Pin Media
Pinterest: Simple Pin Media
Facebook: Simple Pin Media
Twitter: Simple Pin Media
Podcast: Simple Pin Media Podcast
1 hr 10 min
December 08, 2025343: Cathy Heflin: Pinterest Foundations for Window Treatment Pros
Today on Window Treatments for Profit
In this crossover episode from A Well-Designed Business, Pinterest strategist Cathy Heflin explains the fundamentals that still matter today. Pinterest is a search engine, not a social platform, and when you understand how it works, you can create visibility that lasts for years. If you’re a window treatment professional who wants more qualified inquiries, more eyes on your projects, and a marketing effort that compounds over time, this conversation gives you the core principles you need.
You’ll learn:
Why Pinterest continues to drive long-term visibility

What “fresh pins” and consistency actually mean

How to optimize titles, descriptions, boards, and bios for search

How local window treatment pros can be discovered by the right clients

What’s changed for 2025 and what remains true
Be sure to download the updated Goodie for this episode.
LuAnn Nigara and Cathy Heflin’s Ah-Ha Moments
“We have to view Pinterest as a search engine like Google and YouTube, which automatically puts it into way more valuable real estate for our brains, our energy, our money, and our advertising or marketing dollars.” -LuAnn
“Done is better than perfect. Get that content up so that you can start to have something to pin to and have places to send your clients.” -Cathy
More About Cathy Heflin
Cathy Heflin is a Pinterest Marketing Consultant and Strategist. She launched her Pinterest consulting business after personally experiencing how powerful Pinterest was as a driver of traffic to her own blog and online home decor shop. She offers organic and paid ad Pinterest Marketing strategies to help brands grow brand awareness, increase website traffic, increase sales, and grow their email list subscribers.
Connect with Cathy Heflin
Website
Instagram
Pinterest
LinkedIn
What’s new with LuAnn Nigara
luannuniversity.com
https://www.luannnigara.com/cob

Get the Goodies
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned:
#574 Power Talk Friday: Deb Mitchell: Attract the Right Clients With Stand-Out Copy
#750 Power Talk Friday: Erin Harding: Paid Pinterest Campaigns for Interior Designers
#587 Darrell Long: The Best Design Comes From Within, Not Pinterest
#487 Power Talk Friday: Vanessa Shepherd: Pinterest Strategies to Grow Your Interior Design Business
#331 Power Talk Friday: Kate Ahl: Pinterest for Your Interior Design Firm
#292 Power Talk Friday: Summer Tannhauser – How to Leverage Pinterest for Your Interior Design Firm
#223 Allison Fannin – Pinterest Tips for Your Interior Design Firm
1 hr 7 min
November 24, 2025342: Brandon Roellchen: How the Top 1% Lead Sales Teams That Hit Goals Consistently
Today With Brandon Roellchen:
Brandon Roellchen of One Stop Decorating in Kansas City KS is back! In his first appearance (Ep. #225), Brandon took us inside his sales process and team structure. Now, he’s showing us exactly how he leads his sales team to consistently outperform, through culture, communication, and coaching.

In this episode, Brandon reveals:
His exact structure for 1-on-1 and team meetings and why they work

The difference between managing performance and coaching mindset

How he trains his team to thrive in a complex, evolving sales environment

What it takes to lead with empathy and accountability

How his 20+ year membership in Exciting Windows! continues to fuel his growth
If you want a real-world example of people-first leadership that drives profit, you’ll love this conversation. Brandon’s business has deep roots in our industry—his father helped shape Exciting Windows in its early days and now Brandon is leading the next generation with clarity and excellence.

More About Brandon Roellchen:
Brandon Roellchen is the owner of One Stop Decorating, a family-owned window coverings business serving the Kansas City metro for more than 30 years. A graduate of the University of Kansas with a degree in Communication Studies, Brandon combines his background in communication with a passion for design, technology, and customer service. With showrooms in Shawnee, Overland Park, and Lee’s Summit, One Stop Decorating specializes in custom blinds, shades, shutters, and draperies from top brands like Hunter Douglas and Alta. Under Brandon’s leadership, the company has become a local leader in motorized solutions and personalized, shop-at-home experiences. His mission is simple: to help customers Elevate Your ViewTM with beautiful, functional, and lasting window treatments.

Connect with Brandon Roellchen:
Website
Facebook
Instagram

What’s new with LuAnn Nigara
⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠
⁠⁠⁠Watch the Docuseries!⁠⁠⁠
⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠

Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠here⁠⁠⁠.
To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:
Book 1: ⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠
Audiobook: ⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠
Book 2: ⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠
Pre-Order Book 3: ⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠

Connect with LuAnn Nigara
LuAnn’s ⁠⁠⁠Website⁠⁠⁠
LuAnn’s ⁠⁠⁠Blog⁠⁠⁠
⁠⁠⁠Power Talk Friday⁠⁠⁠
Like Us: ⁠⁠⁠Facebook⁠⁠⁠ | Tweet Us: ⁠⁠⁠Twitter⁠⁠⁠ | Follow Us: ⁠⁠⁠Instagram⁠⁠⁠ | Listen Here: ⁠⁠⁠Podcast⁠⁠⁠

Other Resources:
This podcast supports the ⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠. Learn more about it ⁠⁠⁠here⁠⁠⁠!
⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠
⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠
Join ⁠LuAnn University’s Proven Path to Profit⁠!
Learn more about WCAA!
Sun Shading Expo North America!

Other Shows Mentioned:
WTFP #225: Brandon Roellchen: Embracing Modernization: The Importance of Adapting to Changing Business Trends
1 hr 6 min
November 17, 2025341: WWLD: Year-End Tune-Up, Part 2: Lock In Your Profit Plan
Today on Window Treatments for Profit
Feeling like your profit margin doesn’t match your effort? You’re not alone—and you’re not doing anything wrong. But you might be missing what’s quietly draining your bottom line.
In Part 2 of our Year-End Tune-Up series, LuAnn gets laser-focused on the real reason profitability slips away—and spoiler alert: it’s not just about how much you earn, it’s about how much you waste. Drawing from years of experience running Window Works and coaching top-performing business owners inside the Exciting Windows community, LuAnn lays out a clear, no-nonsense plan to close the gaps and lock in your profit strategy for 2026.
You’ll walk away with practical tools to audit your expenses, rethink your marketing spend, and evaluate your team and pipeline through a profitability lens. Plus, you’ll hear a powerful case study from Exciting Windows member Oana Molodi on how operational overwhelm nearly capped her growth—until she made one strategic shift.
In this episode, you’ll learn how to:
Cut hidden expenses that quietly kill your margins

Reinvest your dollars into high-ROI strategies

Build a marketing budget that aligns with your revenue goals

Review your pipeline and team to prep for 2026 growth

Take real action—not just reflection—before the year ends
Listen now and build your 2026 profit plan with clarity, confidence, and intention.
Haven’t heard Part 1 yet? Start there, then revisit the full audit series starting with Episode #221.

Our Favorite Links
⁠Windowworksnj.com⁠
⁠Exciting Windows⁠

What’s new with LuAnn Nigara
⁠The Power Talk Friday Tour 2025⁠
⁠Watch the Docuseries!⁠
⁠https://www.luannnigara.com/cob⁠

Purchase LuAnn’s Books Here:
Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠
Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠
Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠

Connect with LuAnn Nigara
LuAnn’s ⁠Website⁠
LuAnn’s ⁠Blog⁠
Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠

Other Shows Mentioned:
Episode 340WWLD: Year End Review, Part 1, The 4 Step Profit Fix

Episode 108What Would Lu Do?: Year End 2022 – Questions to Ask

Episode 114What Would Lu Do?: Year End: How to Plan Your Marketing

Episode 116What Would Lu Do?: Year End Review: Apps, Tech, Memberships and More
24 min
November 03, 2025 340: WWLD: Year End Review, Part 1, The 4 Step Profit Fix
Today on Window Treatments for Profit
As the year winds down, it’s time to stop the hustle long enough to take a real look at your business—what’s working, what’s not, and what needs to change before you roll into 2026. In this episode, LuAnn walks you through The 4-Step Profit Fix—a powerful year-end review process built around four key lenses: mindset, finances, marketing, and operations.
You’ll learn how to uncover the beliefs holding you back, identify where your profits are leaking, see which marketing efforts are really paying off, and strengthen the systems that keep your business running smoothly. Whether you’re wrapping up your best year yet or clawing your way out of burnout, this episode will help you reset, refocus, and step into the new year with clarity and control.

Our Favorite Links
⁠Windowworksnj.com⁠
⁠Exciting Windows⁠

What’s new with LuAnn Nigara
⁠The Power Talk Friday Tour 2025⁠
⁠Watch the Docuseries!⁠
⁠https://www.luannnigara.com/cob⁠

Purchase LuAnn’s Books Here:
Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠
Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠
Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠

Connect with LuAnn Nigara
LuAnn’s ⁠Website⁠
LuAnn’s ⁠Blog⁠
Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠

Other Shows Mentioned:
AWDB: Episode #467- Taylor Spellman: Hard Truths on Why You Need to Manage the 80% Business

WTFP: Episode #61- Jessica Harling: The 7 Step Sales Process and 3 Proven Sales Techniques to be More Successful

WTFP: Episode #221 – Questions to Ask Before the Year Ends

WTFP: Episode #222 – Your Marketing Review and Budget

WTFP: Episode #223 – Your Tech, Subscriptions, and Operational Audit

Episode 269: Bound by Business: Working With the In-Laws

Episode 272Bound by Business: Working With a Parent or Child

Episode 275Bound by Business: Bloomin’ Blinds, Working with Your Brothers

Episode 277Bound by Business: Fathers and Daughters

Episode 280Bound By Business: Sisters in Business. Lindsay and Heather Madonia

Episode 282Bound By Business: Like Mother, Like Son. Debbie Hall and Trent Hall

Episode 283Bound by Business: Forever Friends: Mimi Harling and Susette Kubiak

Episode 285Bound By Business: Sibling Success Story – John DeLuca and Agata Olivieri

Episode 288Bound By Business: Mark & Laura Perel: Married & Building a Window Treatment Empire

Episode 290Bound by Business: Insolroll: Jamie Friedlander and Natalie Lockwood

Episode 292Bound by Business: Wilma and Tamara Kulyk: Mother Daughter Duo: Embracing Legacy While Ushering in a New Generation

Episode 297Bound by Business: Brandon Barton: Honoring the Family Legacy

Episode 302Bound by Business: Insights from Jessica Harling on Family Business Dynamics – Part 1

Episode 308Bound by Business: Tim Yurek: Succession Planning Made Simple: Ensuring a Smooth Transition Without Financial Strain

Episode 312Bound By Business: Amy Cramer: The Legal Side of Family Business

40 min
October 27, 2025339: WWLD: Marketing on a Budget, How to Get Found Without Burning Cash
Today on Window Treatments for Profit
You don’t need a big budget to make a big impact. In this solo episode, LuAnn shares real, practical ways to market your window treatment business without breaking the bank. From reactivating past clients to building referral machines in your own zip code, these are the exact strategies her team uses every day and you can too.
Whether you're in a slow season or booked out for months, one thing stays true: you should always be marketing.
Tune in and learn:
The #1 underused asset in your business (hint: you already know them)

How to turn local partnerships into profit

Why tracking your leads is more important than fancy funnels

Social media hacks that actually move the needle
Listen now and start showing up with intention and impact.

Our Favorite Links
⁠Windowworksnj.com⁠
⁠Exciting Windows⁠

What’s new with LuAnn Nigara
⁠The Power Talk Friday Tour 2025⁠
⁠Watch the Docuseries!⁠
⁠https://www.luannnigara.com/cob⁠

Purchase LuAnn’s Books Here:
Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠
Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠
Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠

Connect with LuAnn Nigara
LuAnn’s ⁠Website⁠
LuAnn’s ⁠Blog⁠
Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠
52 min
October 20, 2025 338: WWLD: Sun Shading Expo NA: How to Future-Proof Your Window Treatment Business in One Week
Today on Window Treatments for Profit
Sun Shading Expo North America: Will You Be In the Room Where It Happens?
Join LuAnn Nigara at the 2025 Sun Shading Expo North America in Indianapolis. This isn’t just another trade show, it’s where the leaders of our industry gather to shape what’s next.
You’ll walk away with new ideas, stronger connections, and practical strategies to grow your window treatment business profitably. From AI and automation to marketing and operations, this event covers what matters now.
Free to attendPacked with real-world education
Speakers you know from Window Treatments for Profit and LuAnn University
LuAnn will be keynoting on the power of partnerships, moderating the WCAA’s AI marketing panel, and connecting with attendees throughout the event.
This is where breakthroughs happen — don’t miss it. https://events.american-tradeshow.com/sunshadingexpo2025/
This is your exclusive VIP code: SSENA25LUANN

Our Favorite Links
⁠Windowworksnj.com⁠
⁠Exciting Windows⁠

What’s new with LuAnn Nigara
⁠The Power Talk Friday Tour 2025⁠
⁠Watch the Docuseries!⁠
⁠https://www.luannnigara.com/cob⁠

Purchase LuAnn’s Books Here:
Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠
Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠
Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠

Connect with LuAnn Nigara
LuAnn’s ⁠Website⁠
LuAnn’s ⁠Blog⁠
Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠
11 min
October 13, 2025 337: WWLD: Volume or Value? Two Proven Models to Grow a Profitable Business
Today on Window Treatments for Profit
If you're scaling your window treatment business past $2 million or if you're on your way there, it's time to get serious about how you're building.
In this episode, LuAnn breaks down the two proven business models that successful window treatment CEOs use to scale profitably. One focuses on high volume and broad reach. The other on depth, high margins, and fewer clients.
Both models work. Both can generate millions. But the key is knowing which one you are building and aligning every decision around it.
If you’re feeling stretched thin, wondering where the profit is, or just starting to grow and want to build with clarity, this episode will give you the framework—and the focus—you need.

Our Favorite Links
⁠Windowworksnj.com⁠
⁠Exciting Windows⁠

What’s new with LuAnn Nigara
⁠The Power Talk Friday Tour 2025⁠
⁠Watch the Docuseries!⁠
⁠https://www.luannnigara.com/cob⁠

Purchase LuAnn’s Books Here:
Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠
Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠
Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠

Connect with LuAnn Nigara
LuAnn’s ⁠Website⁠
LuAnn’s ⁠Blog⁠
Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠
25 min
September 29, 2025336: WWLD: Think Like a CEO, Sell Like a Pro: The KPI Shift That Changes Everything
Today on Window Treatments for Profit
If you’re still setting sales goals without a plan to hit them or worse, without tracking the activity that drives them, it’s time for a reset.
In today’s episode, LuAnn breaks down the real difference between high-performing teams and everyone else: KPIs that actually move the needle. You’ll learn how to reverse-engineer your revenue goals into actionable metrics, how to lead your team with clarity and accountability, and why this mindset isn’t just for sales, it’s for every part of your business.
Plus, LuAnn shares a personal invitation to join her and Vince in Montana or Wyoming this October for a transformative in-person event on how to build a business that runs on purpose, profit, and leadership.

In this episode:
Why sales goals without KPIs are useless

The 3 metrics every salesperson should know cold

How to coach behavior, not just outcomes

Why real leaders track every department—not just sales
Ready to level up? Start tracking like a pro and leading like a CEO.
Learn more about Mission: Forward Planning at excitingwindows.biz/mfp

Our Favorite Links
⁠Windowworksnj.com⁠
⁠Exciting Windows⁠
What’s new with LuAnn Nigara
⁠The Power Talk Friday Tour 2025⁠
⁠Watch the Docuseries!⁠
⁠https://www.luannnigara.com/cob⁠

Purchase LuAnn’s Books Here:
Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠
Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠
Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠

Connect with LuAnn Nigara
LuAnn’s ⁠Website⁠
LuAnn’s ⁠Blog⁠
Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠
20 min

About Window Treatments for Profit with LuAnn Nigara

From the publisher's feed

This podcast is specifically designed for window treatment professionals. If you are interested in doing what you do better, whether you are a retailer, installer, workroom, sales rep or from our industry partner community, you have found your people. We are going to talk about sales, marketing, hiring, efficiency, productivity and of course, profitability.