This week, Nick caught up with Henrietta Lovell, Founder of Rare Tea Company and also known online as the Rare Tea Lady.

They discussed a huge range of topics, from driving sales through their Shopify store through to how they're changing the world through the way that their business behaves.

https://rareteacompany.com/
https://www.instagram.com/raretealady/

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To finish off the year, we have Tim Sumner from Shopify Plus on the show to talk about how it's all gone. 

Tim was kind enough to share some hugely insightful statistics around how Black Friday  Cyber Monday went. The big question - who turned over my money; Shopify or Amazon? 

There are lots of exciting new feature son the horizon for Shopify which Tim shared in some detail, as well as his own personal thoughts for 2021. 

They also had a chat around how some of the larger retailers are moving to Shopify Plus and what gets a good store going in the first place. 

You can check out the Shopify Plus offering here: https://www.shopify.com/plus

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Pinterest can be amazing for a website. Thousands of free users per week, super-visual and it works like a search engine. Competition tends to be low but the audience is growing significantly.

However - have you every thought of advertising on it?

This week our host, Nick Trueman, caught up with Pinterest expert Nina Kolari. Nina's worked with Pinterest for years, runs courses and services a number of ecommerce businesses on this channel.

Listen in for free and don't forget to subscribe!

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On this weeks podcast, our host, Nick, welcomed back Facebook advertising expert Kevin from Voy Media.

They discussed:
- Getting started on Facebook Ads
- Acquiring customers from it
- The types of advert copy & content you need
- Tracking
- How to set your targeting
- What lookalike audiences can do for you
- And much more!

Contact Kevin: https://voymedia.com/
Contact Just Ask Parker: https://justaskparker.com/
Contact Nick's Team in London: https://spec.digital/

Tune in every Friday for new episodes on the podcast! 

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Google Shopping is the BEST way to get cracking with PPC advertising. Before someone clicks, they’re fairly qualified having seen the price, picture, title and seller. Therefore, conversion rates tends to be VERY POSITIVE.

This week our host, Nick, caught up with Becky Hopkins from Digital Gearbox - an expert team of Google Shopping gurus. They discussed how to get started, how it all works and to really drive growth.

https://digitalgearbox.co.uk/
https://spec.digital/

Check out our Shopify marketing agency services:
https://justaskparker.com/

If you haven’t already, make sure you subscribe and review us on your podcast app. 

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In this weeks episode, Nick caught up with PPC expert Pamela Wagner from Ajala Digital: https://www.pamelawagner.marketing/

They spoke about the Google Advertising universe, from Search campaigns on Google itself to Display, YouTube, Retargeting, Lookalike audiences...etc. Most importantly, they covered where you should start, things to avoid and how to measure success.

Feel free to reach out to Nick's team in London (UK) at Spec if you want any support on the PPC or SEO side of things: https://spec.digital

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The world is getting smaller and ecommerce is leading the way. With international delivery, remote fulfilment and planes carrying goods 24/7, there's never been a better time to take your store international.

This week, Nick caught up with Tim Richardson from We Make Websites - one of the UK's leading Shopify agencies and a close friend of Nick. They talked about the practicalities of going international and what you need to consider to get it right.

To contact Tim:
https://www.linkedin.com/in/tim-m-richardson/

And check out his podcast:
https://anchor.fm/yourbasketisempty/episodes/Agency-Side-Series-Adam-Clarke--General-Manager-EMEA-at-Reload-Digital-em9rlt

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Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!

This week, Nick interviewed a Shopify Store - Lovepop - about what changes they are making to respond to new shopper behaviour, expectations and spending habits.

Get your free report now: https://www.brightpearl.com/winnersandlosers
Code: BRIGHTPEARL

Check out Brightpearl: https://www.brightpearl.com

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Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!

This week, Nick interviewed Kwame Ferreira from Bond Touch. Kwame Ferreira is CEO of Bond Touch, a unique Touch Bracelet manufacturer innovating technology that allows you to be together, even when you’re apart.'  

They spoke about what changes they are making to respond to new shopper behaviour, expectations and spending habits.

Get your free report now: https://www.brightpearl.com/winnersandlosers
Code: BRIGHTPEARL

Check out Brightpearl: https://www.brightpearl.com

Support the show

Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!

This week Nick caught up with Sara Arthrell. An expert in the ecommerce space, Sara, is obsessed with understanding and finding solutions to the challenges facing modern retailers.

They discussed: The importance of future-proofing post Covid!

Get your free report now: https://www.brightpearl.com/winnersandlosers
Code: BRIGHTPEARL

Check out Brightpearl: https://www.brightpearl.com

Support the show (https://www.facebook.com/groups/WinningWithShopify/)

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