Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!

This week Nick caught up with the retail legend Andrew Busby. Andrew is a world-leading retail analyst, writer, and speaker on retail challenges and consumer trends, and technology disruption.

They discussed: How shoppers’ spending habits and buying behaviour will change over the next 12 months --> what does this mean for retail?

Andrew & Nick discussed Covid, what's happening in the retail world and what you, as a Shopify retailer, can do about it. One of the biggest things covered is the opportunities that are presenting themselves at the moment for online Ecom businesses. Shops are quiet or closed, so now is the time for you to really drive your store growth!

Get your free report now: https://www.brightpearl.com/winnersandlosers
Code: BRIGHTPEARL

Check out Brightpearl: https://www.brightpearl.com

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This weeks podcast is our very special 101 episode celebrating with a number of surprises!

Carolines Top Five Episodes:

1. How To Get Other People To Sell Your Products with Brett Owens
   https://www.buzzsprout.com/171554/3253546
2. How To Get a 16% Conversion Rate - with Shopify Merchant Dan Greef
   https://www.buzzsprout.com/171554/2956984
3. The Best Research Tool in 2020 - CEO of Scrunch - Danielle Lewis
   https://www.buzzsprout.com/171554/2372255
   Taking Your Images to the Next Level - Pixc Founder - Holly Cardew
   https://www.buzzsprout.com/171554/2417927
4. The Best Email System For Shopify Stores with Rytis Lauris
   https://www.buzzsprout.com/171554/1095200
5. Profitable Pins- How to get free traffic from Pinterest With Nina Kolari:
   https://www.buzzsprout.com/171554/1039438

Nicks Top Five Episodes:

1. Interview: Chris Marshall from Onstate. Getting Sales From Your Shopify Store!
   https://www.buzzsprout.com/171554/4524980
2. Google Ads vs. Facebook Ads - The Big Debate!
   https://www.buzzsprout.com/171554/4424114
3. Entertainment Thinking With Marketing Guru Brian Millar
   https://www.buzzsprout.com/171554/4697216
4. Exclusive Interview with Dan, the Founder of the Shopify store 'Unbound Merino'
   https://www.buzzsprout.com/171554/4793210
5. SEO Part 1: Keywords - With special Guests, Chris Laas:
   https://www.buzzsprout.com/171554/5292669

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So you optimise your site, but how do you REALLY build trust and brand awareness?

In this episode we are joined by an SEO guru, Simon Stafferton. Simon and Nick uncover some of the things Google's looking for, how to drive traffic to your site from other websites and much more.

Tune in next week for a very special episode 101 celebrating with a number of surprises!

https://stafferton.co.uk/ 

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A little different to expected, we've decided to do ANOTHER content episode this week. Much of the feedback from last week was "This episode was great, but is there a todo list of guide on what to now go and optimise? 

So this week, Nick shares his top things you should be optimising, how and why they're important. 

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You may have heard that 'content is king' in SEO. This is both true and false, depending on the scenario, your business and your SEO strategy.

In this episode, our host - Nick Trueman - will outline what 'content' really is and his top 10 tips (plus a bonus) on how to optimise the content of your website for better SEO performance.

Be sure to check out episodes 1 and 2 of this series if you haven't, as this episode may not make much sense without the other parts.

If you want to work with Nick and his team in London on your SEO, feel free to get in touch with them at: https://spec.digital

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What's the use of having a highly optimised set of products and categories if Google can't read them? Or if pages take forever to load and customers start going elsewhere. All your hard work is lost! 

This week our host, Nick Trueman, caught up with technical SEO expert Chris Long from Go Fish Digital ( https://gofishdigital.com/ ) based in the United States. The focus of this episode is around the easy and more complicated things you can optimise for SEO. 

Tune in to get your todo list of things to implement or learn, and then implement. 

Stay tuned for Part 3 next week on Content Optimisation for SEO. 

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Imagine if you could know EXACTLY what people wanted. The wordings they used, when they search...etc. Well, that does exist and it's called a 'keyword'. 

Keywords are the crux of all SEO. They teach you about your customers and, therefore, what to optimise your website for. 

In this episode we interview Chris Laas - both an experienced Ecommerce business owner and digital agency partner. Chris knows all there is to know about understanding customer intent and selling them a product. 

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Facebook Ads are a gold mine, right? Everyone's making millions by advertising on there, right? Wrong. It can be very difficult and may not deliver a return overnight!

On this week's episode our host, Nick Trueman, interviews Kevin Urrutia who's an absolute world-leading expert in Facebook Advertising. They talk business, pandemics, ecommerce, Shopify, marketing in general and, of course, the key ingredients for success in Facebook advertising.

Tune in to hear Kevin's top tips, the SINGLE campaign type he uses on Facebook and what sort of budgets you will need to give it a solid go.

Check them out here:
https://voymedia.com

New episodes every Friday, kicking off our 4-part SEO series next week. 

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Buying marketing services can be a very confusing process. SEO, PPC, Social Media...etc. But which one will actually make you some money?

Being a good buyer is the most important part of getting good results with a marketing agency. In this episode our host, Nick Trueman, covers his top learnings about getting the right services, which get results and get your business moving.

Be sure to stay tuned for further Shopify & marketing expert advice every Friday!

You can learn more about Nick's main business, Spec, by visiting their website: https://spec.digital

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Shopify can seem like such an easy thing to do. You click some buttons, pay your $29 a month and hey presto! You're an ecommerce business. The reality couldn't be further from this.

Before you know it you've got customer enquiries, mounting costs, a lack of new customers, unprofitable marketing and worst of all; a migraine.

In this episode, Nick outlines his top steps to both acquiring new customers and, the most important bit, getting more revenue from them. After all, 80% of business growth is generally within the existing customer base!

You can learn more about Nick's main business, Spec, by visiting their website: https://spec.digital 

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