Wise Practice Podcast

Boost Your Practice with Google Ads: Insights from Marketing Expert John Sanders

In this episode of the Wise Practice Podcast, host Whitney Owens interviews John Sanders, a marketing and paid search advertising specialist focusing on Google Ads for the mental health industry. Sanders discusses his journey, from helping his wife's private practice to establishing his own company, Revkey, which specializes in Google Ads for therapists. They explore key aspects such as the optimal timing and budget for Google Ads, the importance of tailored website service pages, and the benefits of combining SEO and Google Ads. Sanders emphasizes the need for professional assistance in running Google Ads to avoid common pitfalls and maximize return on investment. The episode is packed with practical advice for practice owners looking to expand their client base effectively.

Show Highlights

00:00 Introduction to Whitney Owens and Wise Practice Podcast

01:56 Meet John Sanders: Marketing and Google Ads Expert

02:26 John's Journey into Google Ads for Therapists

04:12 Understanding Google Ads for Mental Health Practices

08:01 SEO vs. Google Ads: When to Use Each

10:38 The Science Behind Google Ads

15:41 Budgeting for Google Ads

22:18 Targeting and Optimization Strategies

26:22 Final Thoughts and Upcoming Events

Guest Resources

• RevKey on Facebook

• RevKey on Instagram

• RevKey on LinkedIn

• Therapy ROI Calculator - Google Sheets

Links and Resources

• Looking for support and connection: Join the Wise Practice Community

• Learn More about Wise Practice Consulting

• Connect with Wise Practice on Instagram

• Connect with Whitney Ownes on Facebook

• Check the podcasts on the PsychCraft Network: PsychCraftnetwork.com

• Podcast Production and Show Notes by Course Creation Studio

Building a Successful Faith-Based Practice and Achieving Efficiency with Michael Ashford

In this episode of the Wise Practice Podcast, host Whitney Owens interviews Michael Ashford, the Director of Marketing at The Receptionist in Denver, Colorado. Michael shares his insights on growing a faith-based practice, the importance of effective communication, and efficient systems for managing a therapy practice. He discusses his career journey from journalism to marketing, the concept of employee supremacy, and practical advice on minimizing burnout and improving office operations with technology. Listeners will gain valuable tips on achieving a balanced and successful professional life while fostering a positive work environment.

Show Highlights

• 00:00 Introduction to Whitney Owens and Wise Practice Podcast
• 01:57 Interview with Michael Ashford: Background and Journey
• 06:03 The Concept of Employee Supremacy
• 08:57 Efficiency Tips for Solo and Group Practices
• 20:32 The Receptionist: A Tool for Practice Efficiency
• 25:15 How The Receptionist Works and Pricing
• 34:04 Conclusion and Contact Information

Thanks to our Sponsor Practice Solutions

Practice Solutions offers Wise Practice Podcast listeners a free consultation and 15% off the first three months of billing. You can head to www.practicesol.com/wise to schedule a consultation to find out which service is right for you and leave your billing worries behind.

Links and resources

• The Receptionist: Website: The Receptionist
• 14-day free trial and product tour: Available on their website.
• Receptionist Checking Example
• The Receptionist Product Tour Sign-Up
• Website: Brain.fm for focus and clarity
• Looking for support and connection? Join the Wise Practice Community
• Learn More about Wise Practice Consulting
• Connect with Wise Practice Consulting on Instagram
• Connect with Whitney Ownes on Facebook
• Check the podcasts on the PsychCraft Network: PsychCraftnetwork.com
• Podcast Production and Show Notes by Course Creation Studio.

Streamlining Faith-Based Therapy: Thrizer's Revolutionary Billing Solution

In this episode of the Wise Practice Podcast, Whitney Owens, a group practice owner and faith-based practice consultant, discusses how faith-based practice owners can grow their practices, and enjoy their lives. She introduces Thrizer, a cutting-edge company that simplifies the process of out-of-network billing, making therapy more financially accessible for clients while ensuring therapists get paid upfront without dealing with complex insurance processes. Whitney interviews Sanjana, co-founder of Thrizer, who shares her personal and professional journey in mental health advocacy, the challenges she faced, and how Thrizer addresses those challenges effectively. They dive deep into the functionalities and benefits of Thrizer, including a special offer for listeners to try the service with waived credit card fees for the first $2,500 in charges.

Show Highlights

00:00 Introduction to Whitney Owens and Wise Practice Podcast

00:31 Listener Feedback and Community Engagement

01:24 Special Offer from Thrizer

02:36 Mastermind Groups and Coaching Benefits

03:53 Success Stories and Personal Reflections

07:07 Interview with Sanjana from Thrizer

07:56 Sanjana's Personal and Professional Journey

10:29 Challenges in Mental Health Access

15:04 The Origin Story of Thrizer

16:37 How Thrizer Works

19:24 Understanding the Reimbursement Process

19:44 Clarifying the Client Payment Workflow

20:36 Benefits Checking and Fees Explained

23:57 Handling Insurance Issues for Clients

26:27 Superbill Upload Service

28:26 Group Practices and Associate Therapists

29:36 Special Offer and Getting Started

32:18 Conclusion and Contact Information

Join Our Mastermind Groups

If you're looking to grow your solo practice or hire your first therapist, consider joining our mastermind groups starting in July. These groups offer tailored support to help you achieve your goals. Visit Wise Practice Consulting for more information and to apply.

Guest Resources

• Try Thrizer for free with this link or code wisepractice and receive waived credit card fees for your first $2500 in charges. Transform out-of-network therapy into an in-network experience for your clients. Use Thrizer to instantly verify your clients' OON benefits, automatically submit claims for them, and allow them just to pay their co-insurance for sessions. All while you earn your full rate upfront.

• Instagram: @thrizer.app

• LinkedIn: https://www.linkedin.com/company/thrizer

• Thrizer Explained in One Page

Links and Resources

• Looking for support and connection? Join the Wise Practice Community

• Learn More about Whitney Owens Consulting

• Connect with Whitney Ownes on Instagram

• Connect with Whitney Ownes on Facebook

• Check the podcasts on the PsychCraft Network: PsychCraftnetwork.com

Podcast Production and Show Notes by Course Creation Studio.

Avoid Common Pitfalls When Leasing or Buying Office Space with Colin Carr

In this episode of the Wise Practice Podcast, Whitney Owens, a group practice owner and faith-based consultant, discusses common mistakes in leasing and buying office space with Colin Carr, the founder and CEO of Carr, the leading provider of commercial real estate services for healthcare tenants and buyers. Whitney emphasizes the importance of timing, professional representation, and strategic negotiation in commercial real estate. Colin shares insights from his extensive experience, highlighting pitfalls and offering advice to help healthcare providers make informed decisions. Additionally, Whitney provides information on summer plans for personal and business growth.

Show Highlights

• 00:00 Introduction to Whitney Owens and Wise Practice Podcast
• 00:37 Common Mistakes in Purchasing Office Space
• 01:13 Summer Plans and Business Strategies
• 05:00 Introducing Colin Carr and His Expertise
• 05:47 Colin Carr's Journey in Real Estate
• 08:21 Challenges in Real Estate Negotiations
• 15:46 Common Mistakes Therapists Make with Office Space
• 23:14 The Risks of Month-to-Month Leases
• 23:41 Challenges of Relocating a Healthcare Practice
• 26:02 The Importance of Negotiation Strategy
• 30:25 Common Mistakes in Lease Negotiations
• 38:11 Balancing Space Needs and Growth
• 41:56 Final Thoughts and Next Steps

How Can Guto Help Save Time with Payroll Processing?

Gusto is an excellent payroll processing option for therapist group practice owners due to its intuitive interface and comprehensive support. It simplifies the complex task of managing payroll, taxes, and employee benefits, which is particularly beneficial for practices with multi-state employees. Gusto's paperless onboarding streamlines the hiring process, and its user-friendly software makes it easy for administrative staff to run payroll efficiently. Additionally, Gusto's responsive phone support ensures that questions or issues are promptly addressed, allowing therapists to focus more on their clients and less on administrative tasks. If you sign up using this link, you will get a $100 sign-on bonus!

Guest Resources

• Connect with Colin Carr on LinkedIn

• Carr - CARR is the nation's leading provider of commercial real estate services for healthcare tenants and buyers

Links and Resources

• Looking for support and connection: Join the Wise Practice Community

• Learn More about Whitney Owens Consulting

• Connect with Whitney Ownes on Instagram

• Connect with Whitney Ownes on Facebook

• Check the podcasts on the PsychCraft Network: PsychCraftnetwork.com

• Podcast Production and Show Notes by Course Creation Studio.

Building Strong Relationships Between Therapists and Churches

In this episode of the Wise Practice Podcast, Whitney Owens, a group practice owner and faith-based practice consultant, interviews Cameisha Brewer, a therapist, speaker, and author. They discuss practical strategies for therapists to build relationships with pastors and churches, emphasizing the importance of genuine connection and service over immediate business goals. Learn insights from her experience in the mental health space and her recent book, 'The CEO Clinician.' They also touch on the complexities of dual relationships and the value of persistence and follow-ups in establishing a strong referral network.

Show Highlights

• 00:00 Introduction to Whitney Owens and Wise Practice Podcast
• 06:15 Meet Cameisha Brewer: Therapist, Speaker, and Author
• 07:04 Cameisha's Background and Journey
• 08:33 Integrating Faith and Mental Health
• 10:09 Building Relationships with Churches
• 13:48 Effective Networking Strategies
• 21:47 Handling Dual Relationships and Referrals
• 30:51 Cameisha's Resources and Final Thoughts
• 34:00 Podcast Closing Remarks

Resources Mentioned in the Podcast

• The CEO Clinician, is available for purchase at this link

• The 3 biggest mistakes to avoid In Private Practice: Freebie!

• Cameisha Brewer Consulting: Home of The CEO Clinician

• IG: @cameishabrewer

• Facebook & Youtube: @cbrewerconsulting

• Wise Practice Consulting Website: For information on the mastermind group starting in July. Wise Practice Consulting Mastermind Group

• Webinars and Workshops: or information on the webinars in June click here.

• When to Pull the Plug on Agency Work and Grow your Faith-based Private Practice, Tuesday, June 18, 2024

• Is It Time To Grow? Should I Start a Group Practice?, Thursday, June 20, 2024

• Money Leaks in Your Private Practice, Wednesday, June 26, 2024

Grow to a Group Practice

If you're considering starting a group practice and want personalized guidance, consider joining Amy Dover's "Scaling to a Group Practice Mastermind Group." This six-month program offers live Zoom meetings, access to the Wise Practice membership community, and personalized support from Amy. You can find more information and sign up on the Wise Practice Consulting website. Don't miss this opportunity to build a solid foundation for your group practice and avoid common pitfalls.

Starting a group practice is a challenging yet rewarding journey. By asking yourself these essential questions and seeking the right support, you can set yourself and your practice up for success.

Links and Resources

• Looking for support and connection: Join the Wise Practice Community

• Learn More about Whitney Owens Consulting

• Connect with Whitney Ownes on Instagram

• Connect with Whitney Ownes on Facebook

• Check the podcasts on the PsychCraft Network: PsychCraftnetwork.com

• Podcast Production and Show Notes by Course Creation Studio.

The Essential 5 Questions before Starting a Group Practice with Amy Dover

In this episode of the Wise Practice Podcast, host Whitney Owens introduces Amy Dover, a Group Practice Owner and WISE Practice Consultant. Amy shares valuable insights for solo practice owners contemplating the transition to a group practice. She outlines five essential questions to consider: 1) Do you want to manage people? 2) Do you want to see fewer clients? 3) Are you personally ready to be a group practice owner? 4) Are you prepared to be lonely? 5) Do you trust your decision-making skills? Amy emphasizes the importance of strong foundations, effective decision-making, and personal readiness for the challenges and rewards of running a group practice. Additionally, she promotes her upcoming mastermind group starting in July, designed to help practice owners scale successfully by providing practical tools, support, and community. Listeners are encouraged to visit wisepracticeconsulting.com for more information and to sign up for a free consultation call with Amy.

Show Highlights

00:00 Introduction to Scaling Your Practice

01:42 Meet Amy Dover: Your Guide to Group Practice

02:34 Amy's Journey and Experience

03:16 The Importance of Foundational Planning

04:16 Personal Insights and Challenges

07:12 Essential Questions for Aspiring Group Practice Owners

14:47 Managing People: The Good and the Bad

20:20 Balancing Client Work and Leadership

23:23 Balancing Client Load and Business Growth

24:19 Shifting Focus from Clinical to Business Skills

26:17 Personal Readiness for Group Practice Ownership

27:41 The Challenges of Balancing Family and Practice

31:36 Building Trust and Managing a Team

33:01 The Loneliness of Leadership

37:06 Decision-Making in Group Practice

40:30 Mastermind Group and Coaching Opportunities

45:48 Conclusion and Final Thoughts

Resources Mentioned in the Podcast

1. Wise Practice Consulting Website: For information on the mastermind group starting in July. Wise Practice Consulting Mastermind Group

2. Webinars and Workshops: or information on the webinars in June click here.

   • When to Pull the Plug on Agency Work and Grow your Faith-based Private Practice, Tuesday, June 18, 2024

   • Is It Time To Grow? Should I Start a Group Practice?, Thursday, June 20, 2024

   • Money Leaks in Your Private Practice, Wednesday, June 26, 2024

Grow to a Group Practice

If you're considering starting a group practice and want personalized guidance, consider joining Amy Dover's "Scaling to a Group Practice Mastermind Group." This six-month program offers live Zoom meetings, access to the Wise Practice membership community, and personalized support from Amy. You can find more information and sign up on the Wise Practice Consulting website. Don't miss this opportunity to build a solid foundation for your group practice and avoid common pitfalls.

Starting a group practice is a challenging yet rewarding journey. By asking yourself these essential questions and seeking the right support, you can set yourself and your practice up for success.

How Can Guto Help Save Time with Payroll Processing?

Gusto is an excellent payroll processing option for therapist group practice owners due to its intuitive interface and comprehensive support. It simplifies the complex task of managing payroll, taxes, and employee benefits, which is particularly beneficial for practices with multi-state employees. Gusto's paperless onboarding streamlines the hiring process, and its user-friendly software makes it easy for administrative staff to run payroll efficiently. Additionally, Gusto's responsive phone support ensures that questions or issues are promptly addressed, allowing therapists to focus more on their clients and less on administrative tasks. If you sign up using this link, you will get a $100 sign-on bonus!

Links and Resources

• Looking for support and connection: Join the Wise Practice Community

• Learn More about Whitney Owens Consulting

• Connect with Whitney Ownes on Instagram

• Connect with Whitney Ownes on Facebook

• Check the podcasts on the PsychCraft Network: PsychCraftnetwork.com

Podcast Production and Show Notes by Course Creation Studio.

Transitioning from Solo Practice to Thriving Business: Insights and Strategies

In this episode of the Wise Practice Podcast, host Whitney Owens, a faith-based practice consultant, discusses with guest David Sturgis the mindset shifts necessary for therapists transitioning from solo practice to successful business owners. They explore David's journey from working in psychiatric care to starting a private practice in 2018, emphasizing the challenges and strategies related to finances, time management, and seeking proper guidance. They delve into the importance of changing one's mindset around asking for help, money, time, and marketing to grow a faith-based practice. Additionally, the episode covers the upcoming mastermind group led by David, aimed at solo practitioners aspiring to grow or improve their businesses by addressing key aspects such as branding, mission, website SEO, expenses, taxes, profit, developing referrals, and key performance indicators (KPIs). The episode is rich with advice on making informed decisions, investing in oneself through business coaching, and aligning one's practice with personal and professional goals.

Show Highlights

• 00:00 Welcome to the Wise Practice Podcast
• 08:04 Transitioning from Solo Practice to Business Ownership
• 08:34 David Sturgis' Journey from Hospital to Private Practice
• 10:47 The Challenges of Full-Time Private Practice
• 14:47 Changing Mindsets for Practice Owners
• 15:08 The Importance of Getting Help and Business Coaching
• 20:10 Rethinking Money, Time, and Marketing in Private Practice
• 30:28 Introducing the Mastermind Group for Solo Practice Owners
• 37:25 Closing Remarks and Podcast Credits

Webinars

• View all the Webinars and learning events here
• When to Pull the Plug on Agency Work and Grow your Faith-based Private Practice, Tuesday, June 18, 2024, 1:00 PM to 2:00 PM
• Is It Time To Grow? Should I Start a Group Practice? Thursday, June 20, 2024, 2:00 PM 3:00 PM

Links and Resources

• Looking for support and connection: Join the Wise Practice Community
• Learn More about Whitney Owens Consulting
• Connect with Whitney Ownes on Instagram
• Connect with Whitney Ownes on Facebook
• Check the podcasts on the PsychCraft Network: PsychCraftnetwork.com

Podcast Production and Show Notes by Course Creation Studio.

Navigating Religious Trauma in Therapy and Growing Your Faith-Based Practice

Whitney Owens, a group practice owner and faith-based practice consultant, sits down for a detailed conversation with Chris Conley about religious trauma—defining it, its impacts, and therapeutic approaches to support affected clients without imposing religious agendas. Conley also offers resources for further understanding and addressing religious trauma from a therapeutic perspective, emphasizing the importance of neutrality and client-focused care in therapy sessions.

Show Highlights

• 00:00 Introducing Gusto: Streamline Your Onboarding Process
• 00:45 Meet Whitney Owens: Your Guide to a Faith-Based Practice
• 01:41 Upcoming Event: The Wise Practice Summit
• 02:54 Brenda's Testimonial: A Refreshing Experience at the Summit
• 05:04 Exploring Religious Trauma with Chris Conley
• 19:40 Marketing to Clients with Religious Trauma
• 33:50 Closing Thoughts and Resources

How Can Gusto Help Save Time with Payroll Processing?

Gusto is an excellent payroll processing option for therapist group practice owners due to its intuitive interface and comprehensive support. It simplifies the complex task of managing payroll, taxes, and employee benefits, which is particularly beneficial for practices with multi-state employees. Gusto's paperless onboarding streamlines the hiring process, and its user-friendly software makes it easy for administrative staff to run payroll efficiently. Additionally, Gusto's responsive phone support ensures that questions or issues are promptly addressed, allowing therapists to focus more on their clients and less on administrative tasks. If you sign up using this link, you will get a $100 sign-on bonus!

Guest Resources

• www.turningpointva.com

• www.clinicianconnection.net

• @iamconley on Facebook and Instagram

• The Clinician Connection Conference April 18-19 in Virginia Beach. Code "WISEPRACTICE" 10% off ticket at www.clinicianconnection.net

Links and Resources

• Looking for support and connection: Join the Wise Practice Community

• Learn More about Whitney Owens Consulting

• Connect with Whitney Ownes on Instagram

• Connect with Whitney Ownes on Facebook

• Check the podcasts on the PsychCraft Network: PsychCraftnetwork.com

Podcast Production and Show Notes by Course Creation Studio.

Integrative Healthcare and Entrepreneurial Success: A Deep Dive with Jessica Nemecz

This episode of the Wise Practice Podcast highlights the upcoming Wise Practice Summit in Charlotte, seeking event sponsors, and shares a testimonial from a past sponsor about the value of partnering with Wise Practice. Host Whitney Owens then interviews Jessica Nemecz, a mental health therapist and business owner since 2010, who shares her journey in the mental health field and the development of her integrative health clinic, Two Roads Wellness Clinic. Nemecz discusses the challenges and benefits of running an integrative health practice, the personal health challenges that influenced her practice's direction, and offers advice for others interested in creating a similar healthcare model. The episode wraps up with encouragement for fellow practitioners to consider an integrative and patient-centered approach to healthcare, and an invitation for interested sponsors and participants to connect for further engagement.

Show Highlights

00:00 Introducing Gusto: The Ultimate Onboarding Solution

00:45 Welcome to the Wise Practice Podcast

00:50 The Wise Practice Summit: An Invitation

01:23 Sponsorship Opportunities and Testimonials

05:19 Meet Jessica Nemecz: A Journey in Mental Health and Business Coaching

08:26 The Power of Integrative Healthcare: Jessica's Personal and Professional Journey

19:26 Expanding the Practice: Franchising and Future Visions

23:21 Closing Thoughts and Special Thanks

Guest Resources

• Two Toads Wellness Clinic: 10% off using the code TAKE10 on our website

Links and Resources

• Get Your Tickets: Wise Practice Summit October 3-5, 2024

• Looking for support and connection: Join the Wise Practice Community

• Learn More about Whitney Owens Consulting

• Connect with Whitney Ownes on Instagram

• Connect with Whitney Ownes on Facebook

• Check the podcasts on the PsychCraft Network: PsychCraftnetwork.com

Podcast Production and Show Notes by Course Creation Studio

Financial Stewardship: A Christian Perspective for Practice Owners

In today's rapidly evolving world, managing finances, especially from a Christian perspective, takes more than mere calculation; it demands a conscious integration of faith into our financial decisions. In the latest episode of the Wise Practice Podcast, Whitney Owens delves into this complex topic with seasoned financial expert Ralph V. Estep. Through their conversation, we uncover valuable insights on melding faith with financial management for Christian practice owners.

Show Highlights

00:00 Discover Gusto: The Ultimate Onboarding Solution

00:47 Welcome to Podcast #80

02:44 Deep Dive into Wise Practice Community and Membership Benefits

09:51 Ralph's Journey: From Accountant to Faith-Based Financial Guru

13:38 Mastering Your Finances with a Christian Perspective

20:55 The Power of Giving and Its Rewards

21:44 Navigating Financial Challenges in Therapy Practice

24:33 Strategic Financial Planning for Therapists

28:40 Addressing the Burden of Student Loans

30:29 Expanding Your Practice: Budgeting and Growth

34:51 Ralph's Resources: Books and Podcast for Financial Mastery

36:59 Closing Thoughts and Resources

How Can Guto Help Save Time with Payroll Processing?

Gusto is an excellent payroll processing option for therapist group practice owners due to its intuitive interface and comprehensive support. It simplifies the complex task of managing payroll, taxes, and employee benefits, which is particularly beneficial for practices with multi-state employees. Gusto's paperless onboarding streamlines the hiring process, and its user-friendly software makes it easy for administrative staff to run payroll efficiently. Additionally, Gusto's responsive phone support ensures that questions or issues are promptly addressed, allowing therapists to focus more on their clients and less on administrative tasks. If you sign up using this link, you will get a $100 sign-on bonus!

Guest Resources

• Ralph on Facebook

• Gospel of Entrepreneurship: Following Jesus in Your Business Journey

• Check out Ralph's Podcast - Ask Ralph

Links and Resources

• Looking for support and connection: Join the Wise Practice Community

• Learn More about Whitney Owens Consulting

• Connect with Whitney Ownes on Instagram

• Connect with Whitney Ownes on Facebook

• Check the podcasts on the PsychCraft Network: PsychCraftnetwork.com

Podcast Production and Show Notes by Course Creation Studio