Wise Practice Podcast

Ready to turn your "meh" marketing into momentum? In this episode, Joshua joins us to break down the magic of feedback loops—what they are, why they matter, and how you can use them to stop guessing and start growing your practice. Whether you're rocking a solo gig or scaling a group practice, there's one thing that makes all the difference: paying attention to what's working (and what's not). From website wins to Psychology Today pitfalls to Google Ads that actually perform, Joshua shares friendly, down-to-earth wisdom—with a wink of humor and plenty of "a-ha" moments along the way.

If you've ever wondered why your beautiful new website isn't bringing in new clients, or why your ads feel like shouting into the void, this one's for you. Tune in and let's tighten that marketing game, one smart tweak at a time. 💡

09:37 Marketing Isn't Working? You're Not Alone 11:12 How to Know if Your Marketing Is Working 13:26 Psychology Today: What's a "Normal" Conversion Rate? 16:44 A Long Game Example: Cracking the Google Ads Code 20:19 Slow Growth = Sustainable Growth 26:50 When It's Time for a CRM

Show Sponsor Simplified SEO Consulting

You help clients every day—now let us help you! At Simplified SEO Consulting, we specialize in SEO and social media marketing designed just for therapists. Our team has mental health degrees and hands-on experience, giving us a unique edge in crafting ethical, engaging content that attracts your ideal clients. This June, we're launching a Social Media Management Package—and for a limited time, select clients can get 10% off, saving up to $480! With pricing options to fit any budget, we'll create a strategy that works for you. Claim your discount today!

https://simplifiedseoconsulting.com/apply-to-work-with-us/

Joshua Brummel's Resources

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In this episode, we're diving into the real talk around money, mindset, and what to do when the economy feels like it's doing cartwheels. David Frank breaks it down in a way that's refreshingly honest, surprisingly comforting, and—yes—a little funny too (because what's financial stress without a tiny dose of humor?).

Whether you're feeling that dip in client inquiries, wondering if a recession is lurking around the corner, or just trying to figure out how to build a cushion that helps you sleep at night, this conversation is going to give you solid ground to stand on.

So pour your coffee, take a breath, and let's talk about what we can control—because David's got some seriously grounding advice you won't want to miss.

08:45 Yes, a Recession Will Happen 10:34 Change Is Inevitable—Don't Fight It 15:00 Navigating a Dip in Referrals with Long-Term Perspective 17:00 Financial Lessons for Business and Life 20:29 Emergency Fund Guidelines for Group Practices 22:10 Lessons from Change Healthcare and COVID-19 24:59 The Spiritual Side of Non-Attachment and Resilience

Show Sponsor Simplified SEO Consulting

If you've been thinking about outsourcing your SEO or social media, there's never been a better time! At Simplified SEO Consulting, we're launching a brand-new Social Media Management Package in June, designed specifically for therapists. Unlike other agencies, our entire team has mental health backgrounds, so we understand your field and your clients. To celebrate this launch, we're offering 10% off for select clients—a savings of up to $480! Plus, we have flexible pricing to fit your needs. Ready to free up your time and let the experts handle your social media? Let's get started!

https://simplifiedseoconsulting.com/apply-to-work-with-us/

David Frank's Resources

David's Free Resources LinkedIn Website

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Have you ever had that moment of panic when your private practice income suddenly dips — and you're not sure why?

In this episode, financial powerhouse and author of Profit First for Therapists, Julie Herres, is breaking down exactly how to prevent those dreaded income slumps before they hit. From digging into your past financial data to spotting patterns, strengthening your systems, and building a safety net, Julie shares actionable strategies to help you take control of your business finances like a true CEO.

Whether you're just starting out or running a thriving group practice, this episode is packed with practical insights to help you prepare, pivot, and protect your profit — without the stress. If you've ever wanted to feel confident looking at your numbers (yes, even the scary ones!), hit play now — you don't want to miss this.

04:37 Understanding and Preventing Practice Slumps 07:28 Analyzing Financial Trends in Your Practice 10:57 The Importance of Strong Systems and Metrics 15:03 Hiring Strategies During Slow Periods 18:27 Planning for Financial Downturns in Small Business 19:59 Income Generating Activities for Practice Owners 22:18 Success Stories and Practical Tips 25:25 The Importance of Knowing Your Numbers

Show Sponsor Simplified SEO Consulting

Social media is a powerful tool for therapists, but managing it? That can be overwhelming. That's why Simplified SEO Consulting is launching a brand-new Social Media Management Package in June! Our team—made up of professionals with mental health degrees or direct experience working in the field—knows how to create content that speaks directly to your ideal clients. And to celebrate, we're offering 10% off for select clients—a savings of up to $480! Plus, we offer a range of pricing options so you can find what works best for your practice. Don't let social media drain your time—claim your discount today!

https://simplifiedseoconsulting.com/apply-to-work-with-us/

Julie's Resources

Instagram Website

Join the Profit First Academy now and get the first month for only $17! Join now and start transforming your private practice! 👉 https://www.profitfirstfortherapists.com/academy

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Wise Practice Summit

If you've ever felt overwhelmed by Google's ever-changing algorithm and wondered what it really takes to get your website to rank in 2025, this episode is a must-listen. Daniel Fava breaks down the major shifts in SEO that started back in 2024 and what they actually mean for private practice owners.

Spoiler: it's not about keyword stuffing anymore — it's about creating meaningful, experience-driven content that connects with your ideal clients. From demystifying Google's EEAT guidelines to explaining how engagement metrics and user experience now impact your rankings, Daniel makes SEO approachable and even (dare we say) exciting.

Whether you're a DIY marketer or working with an SEO pro, this conversation will change the way you think about your website — and your content strategy. Ready to future-proof your practice online? Let's dive in.

09:10 Understanding Google's EEAT Update 12:13 The Importance of Blogging and User Experience 20:42 Redesigning Websites for Better User Experience 24:08 The Importance of Blogging for SEO 27:27 Leveraging AI for Content Creation 28:41 Consistency in Blogging and Its Long-Term Benefits 30:34 Challenges from Corporate Mental Health Platforms 35:59 Conclusion and Final Thoughts

Show Sponsor: Simplified SEO Consulting

Are you tired of struggling to keep up with SEO and social media while running your practice? At Simplified SEO Consulting, we get it—because our entire team has degrees in mental health or real-world experience in the field. That means we understand your ideal clients, the ethical concerns of marketing therapy services, and how to craft content that truly connects. And now, we're offering 10% off our brand-new Social Media Management Package for select clients in June—a savings of up to $480! With flexible pricing options to fit any budget, we'll create a custom plan that meets your needs. Learn more and join our soft launch today!

https://simplifiedseoconsulting.com/apply-to-work-with-us/

Daniel Fava's Resources

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Wise Group Practice Mastermind

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Wise Practice Summit

What happens when a mental health professional with a passion for SEO gets the chance to take over the very company that launched her marketing journey? In this episode, we're diving into Mary's incredible leap from behind-the-scenes SEO specialist to bold business owner — and how she's now leading a mission-driven team that puts empathy and ethics at the heart of digital strategy. From honoring her mentor's legacy to helping therapists show up authentically online, Mary's story is one of purpose, perfect timing, and the power of trusting your gut. You won't want to miss this one.

03:02 Importance of SEO for Therapists 08:22 Social Media Strategies for Private Practices 16:26 SEO Basics and Its Impact on Your Practice 18:29 Optimizing Your Website for SEO 19:51 The Role of AI in Finding Your Practice 20:37 Social Media Strategies for Therapists 22:18 Creating Personal and Engaging Content 26:34 The Importance of Consistency in Marketing 29:34 Leveraging Google My Business for SEO

Show Sponsor Private Pay Masterclass

Go to https://www.wisepracticeconsulting.com/masterclass-private-pay and register for the Private Pay Masterclass.

Mary Walker's Resources

• Website (Schedule a consult call to engage in services and get 10% off the social media package.)
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Wise Practice Summit

In this episode of the Wise Practice Podcast, I'm joined by Kym, a true pioneer in the world of traveling therapists. She's the real deal—honest, experienced, and incredibly generous with her wisdom. Kym opens up about what it actually takes to live abroad while running a successful online therapy practice. From navigating licensing laws and liability insurance to choosing the right zip code for attracting private-pay clients and dealing with EHR limitations overseas, she doesn't sugarcoat a thing.

She's made the mistakes, learned the lessons, and now she's helping other therapists do it smarter, especially through her active Facebook community where people show up daily with questions like, "How do I move to Albania?" or "Can I bill insurance if I'm outside the U.S.?"

Whether you're dreaming of running your practice from the beach or just want more freedom from the four walls of a traditional office, this episode is full of real talk and actionable insight. Kym proves that with the right planning, support, and mindset, you can take your practice beyond borders—without losing your mind or your license.

06:38 Kym Tolson's Journey to a Mobile Practice 14:26 Marketing Tips for Remote Therapists 17:50 Navigating Insurance for Traveling Therapists 18:34 Challenges with Specific Insurance Providers 22:27 Tips for International Travel and Practice 25:44 Multi-State Private Practice Expansion 28:24 Free Resources and Courses for Therapists 31:32 Final Thoughts and Contact Information

Show Sponsor Private Pay Masterclass

Go to https://www.wisepracticeconsulting.com/masterclass-private-pay and register for the Private Pay Masterclass

Kym Tolson's Resources

Portable Practice Method helps you go from licensing issues to building income streams to managing a lifestyle on the road Insurance Billing Startup Maximizer - Free Insurance Billing Startup Guide What Country Should You Move to as a Traveling Therapist? Website Instagram Facebook

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In this powerful conversation, Pastor Payton flips the script on how mental health professionals engage with spirituality. For clients whose faith is central to their identity, it's not just relevant — it's essential. Payton makes the case that integrating spiritual life into clinical work isn't just respectful; it's transformative.

He shares what he looks for in a trusted therapist, how counselors can build real relationships with local churches (without feeling like they're pitching a service), and why speaking the language of faith can open doors to deeper healing and collaboration. Whether you're a clinician working in Christian spaces or someone curious about bridging the sacred and the clinical, this episode is a must-listen.

It's not about marketing. It's about ministry. And it starts with showing up.

12:34 The Challenge of Reaching Out 14:31 Dealing with Resistant Pastors 17:29 Mental Health Trends in the Church 20:11 How Therapists Can Support Pastors 23:49 Follow-Up is Crucial 30:10 Connecting with the Right Counselor 31:13 Sensitivity to Client Needs

Show Sponsor Private Pay Masterclass

Go to https://www.wisepracticeconsulting.com/masterclass-private-pay and register for the Private Pay Masterclass before May 16th to get $50 off with code EARLYMASTER.

Pastor Payton Stone's Resources

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When Laura first stepped into couples counseling, she didn't expect one of her biggest challenges to come from outside the therapy room — but it did. Behind the scenes, insurance systems built for individual treatment forced her into an impossible ethical bind: label one partner as "the problem," assign a mental health diagnosis that didn't fit, and document intimate relational healing through the cold lens of medical necessity.

It felt wrong. It was wrong.

And Laura realized: playing by the insurance industry's rules wasn't just exhausting — it was setting the work up to fail.

What followed was a bold, mindset-shifting journey from moral tension to empowered service, from burnout to abundance. Laura's story offers a powerful roadmap for therapists who know, deep down, that there's a better way to serve — with integrity, freedom, and impact.

Ready to see what's possible when you step outside the system?

04:21 Laura's Journey to Private Pay 04:53 Challenges with Insurance Panels 06:13 Transitioning to Private Pay 14:10 Mindset and Money in Private Practice 23:09 Balancing Faith and Business 25:16 Transitioning to Private Pay 26:48 Marketing and Client Communication 28:23 Client Retention and Success Stories 29:57 Educating Clients on Private Pay 37:03 Masterclass Announcement and Details 41:26 Conclusion and Final Thoughts

Show Sponsor Private Pay Masterclass

Go to https://www.wisepracticeconsulting.com/masterclass-private-pay and register for the Private Pay Masterclass before May 16th to get $50 off with code EARLYMASTER.

Laura Long's Resources

Website

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Wise Practice Summit

In this eye-opening episode, trademark attorney Joey Vitale busts the biggest myths about brand protection—and reveals the costly mistake too many entrepreneurs make: skipping trademarks until it's too late.

Joey breaks down the difference between your backstage business (your LLC) and your onstage identity (your brand)—and why without a trademark, someone else could legally force you to rebrand... even if you've been around for years.

From Google searches that offer false confidence to names that are legally "too generic" to own, Joey explains it all with clarity, humor, and real talk. Plus, he shares how to play both defense and offense with your brand—so you can build boldly and protect what's yours.

If you're building a brand you love, this episode is a must-listen.

07:11 The Truth About Trademarks: Joey's Take on What Really Matters 12:11 Rookie Moves: The Most Common (and Costly) Trademark Mistakes 31:01 Real-World Trademark Wins, Fails, and Lessons Learned 36:34 Your Next Steps: How to Protect Your Brand with Confidence

Show Sponsor Private Pay Masterclass

Go to https://www.wisepracticeconsulting.com/masterclass-private-pay and register for the Private Pay Masterclass before May 16th to get $50 off with code EARLYMASTER.

Joey Vitale's Resources

Instagram Website ($300 discount if you mention The Wise Practice Podcast) Email Joey, and he will send you a free copy of his book! [email protected]

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Wise Practice Summit

Ever feel like blogging is just another task on your never-ending to-do list? Or that shouting into the void of the internet isn't getting you any closer to connecting with your dream clients? In this episode, Jessica Tappana flips the script on random content creation and introduces us to a game-changing strategy: pillar-based marketing.

She compares it to building a house—with a strong foundation, sturdy support beams, and a roof that brings it all together. It's a content structure that not only boosts your SEO but actually brings in the right clients—the ones you want to work with.

Whether you're a therapist burned out on blogging or a practice owner trying to make your marketing matter, this conversation is packed with practical tips, time-saving tricks, and a fresh perspective that could seriously shift how you show up online.

💡 If you've ever asked yourself "What should I blog about?" or "How do I stand out in a sea of therapists?"—you're going to want to hit play.

01:21 The Power of Blogging in Practice Growth 03:37 Deep Dive into Pillar-Based Marketing 10:08 Optimizing Your Blog for Maximum Impact 11:36 Balancing Blogging with a Busy Schedule 16:46 Using AI to Enhance Your Blogging 20:53 The Human Touch in Marketing 23:15 Practical Tips for Pillar-Based Marketing

Jessica Tappana's Resources

Email: [email protected] (10% off services)

Website

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Looking for support and connection: Join the Wise Practice Community

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Wise Practice Summit