Woman Owned: The Growth Podcast for Women Entrepreneurs

In today's episode, we're exploring one of the most powerful forces driving the global economy: women buyers. Whether you sell B2B, B2C, high-end furniture, software as a service, life coaching, or books, the chances are that women are often making the decision to buy from you or not.

Knowing how to connect with, build trust with, and respect women buyers is really important if you want to sell to them. And trust me, with a total global spending power of $18 trillion, equivalent to the world's second biggest economy, you need to know how to sell to women buyers. However, while we have a lot of money, we're also not necessarily an easy market to sell to.

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Tune in this week as I'm joined by Emaan Abbass, founder of luxury feminine and intimate wellness brand KETISH. She has some powerful, practical, and battle-tested ideas to help you create the kind of offers women love to buy and talk about. I'm also talking to author and speaker Bridget Brennan, who shares the inspiration behind starting her business which focuses on women, and the power of word-of-mouth publicity.

If you're ready to grow your company by tapping into the $18 trillion female consumer opportunity, or the countless more corporate trillions women control across the world, you're in the right place. This episode is essential listening because I'm giving you the three most important strategies for successfully selling to women.

Today on the Power + Presence + Position Podcast:

• The massive opportunity that exists for you when you know how to sell to women.
• How so many companies have failed in their attempts to appeal to the female market.
• Why word-of-mouth publicity is so important for female-focused businesses.
• Emaan's deep and sincere passion for trustworthy products that has helped her tap into the huge spending power that women possess.
• How to start leading with your social mission and why this always helps you connect with women buyers.
• The difference between having sincere passion for your products versus displaying it.
• My practical tips for demonstrating authenticity and transparency to smart women buyers.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Emaan Abbass: Instagram | LinkedIn | KETISH
• Video Interview with Emaan Abbass
• Bridget Brennan: Website | Instagram | LinkedIn
• Why She Buys by Bridget Brennan
• Winning Her Business by Bridget Brennan
• Eva Jannotta
• Anna Dewar Gully
• If you're looking to close more sales and create wealth on demand, download my new guide, Your Sales DNA.

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

For most founders and entrepreneurs, there are actually just one or two core things that you do that actually produce revenue. So, if I were to quiz you, would you know exactly what those revenue-generating activities are? Well, by the end of this episode you will have a clear and decisive answer.

I call any activity that produces revenue a $10,000 or a $100,000 task, and knowing what those tasks are is critical. However, many of us busy ourselves with tasks that aren't bringing home the bacon.

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We focus on sales, but not the activities that lead to sales. So if you're not currently making the revenue you want and believe you've tried everything, I'm challenging you to get down and dirty with the real cash-producing tasks.

Tune in this week to discover a practical step that you can implement daily to make more money in your business. I'm sharing the daily activities that plant the seeds for future revenue, and all it's going to require of you is that you put yourself out there for a few minutes every day.

Today on the Power + Presence + Position Podcast:

• How 15 minutes of grit per day makes a massive impact on your revenue.
• Why sales are important, but they aren't the only metric you need to be monitoring.
• The reasons so many entrepreneurs are not seeing the results they want.
• Some of the cash-producing conversations you should be having every day.
• Why you don't need to work 15 hours a day in order to get paid.
• The simple but gritty tasks you need to perform that are going to move the money in your business.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• EP429: 15 Minutes of Grit
• EP485: Behind the Scenes of My Work Week

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Around the fall of last year, I started thinking more deeply about how I was using my time and if there were better ways to spend it. The kind of leader I wanted to be was one who could serve her mission, team, and community at the highest level, but my current calendar didn't reflect that.

To show up as the energized and connected leader I wanted to be, I needed to make some shifts to how I was spending and scheduling my time. I know so many of you are feeling drained, overwhelmed, or exhausted by your calendars, and I can totally relate.

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Your biggest asset as a female founder is your time. Talking about how you use it can inspire other women to think about how they use theirs and even help them make some empowered decisions to create changes. I'm hoping that what I share today empowers you to look at your time differently.

In this episode, I'm giving you a behind the scenes look at my work week, schedule, and calendar. There are some key shifts I made to my calendar that have significantly improved my ability to show up as a leader. I'm sharing these shifts, some things for you to consider if you want to make these shifts too, and the amazing results I've observed since making these changes.

Today on the Power + Presence + Position Podcast:

• What your 30% open time could be used for.
• What I realized I wanted my calendar to look like.
• How to transform your expertise into assets.
• What I've noticed since making changes to my work week.
• Why you have to consider what your business requires of you right now.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Sign up for the free workshop I'm hosting, Scale Your Way to a Fortune with Asset Thinking!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

There's no doubt that growing a business is one of the most epic personal and professional development journeys you can take in life. Besides the cash, influence, and autonomy that is there to be gained as an owner, having the collection of skills that a seven-figure company demands you acquire will set you up for life.

As I look back at my journey as a founder, there are a handful of skills I've worked tirelessly to bring into my repertoire. And as I cast my mind back, there's a very specific order in which I needed to build them in for them to feed off of one another.

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While you're using all of your leadership skills at once, building them all simultaneously is incredibly difficult. So, in this episode, I'm identifying the skills that you need to be an effective and successful CEO, and I'm laying out how to strategically build those leadership skills.

Tune in this week to discover the skills that every founder needs to build, and why, especially in the early days, you are your business's most valuable asset. I'm sharing the secrets to making strategic investments in your every area of your development, and the dangers of narrowing your focus instead of elevating your capacity for every skill your business requires of you.

Today on the Power + Presence + Position Podcast:

• Why you are the most important asset your business has.
• How strategic investments in your personal and professional growth will lay the foundation for even bigger assets.
• The importance of building your skills in a way that meets the needs of your business at each stage of its development.
• Why you need a baseline level of skill in operating every single area of your company, at least in the early stages.
• A cautionary tale of the pitfalls of only focusing on one area of your development.
• The specific skills every founder needs and the order in which I recommend you build them.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Martha Beck
• Brené Brown
• Sign up for the free workshop I'm hosting this month, Scale Your Way to a Fortune with Asset Thinking!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

One of my favorite sayings that I've heard from lots of different people is that pain is inevitable and suffering is optional. And no matter how many female founders also believe this saying, I still see so many of you going through unnecessary suffering in your businesses.

Last week, I shared how to do a pain audit of your business so you could see where your pain points are and what problems in your business are waiting for strategic solutions. Today, I'm sharing what to do once you've identified those pain points.

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When you get the results of your pain audit, the next step is to build growth assets that will set you free and help you build a business that delivers cash, influence, and autonomy. I know that's what so many of you are longing for, so listen in.

In this episode, learn how to follow up your pain audit with some simple steps to get past your growth ceiling and create growth assets that allow you to move through the pain. If you've been trying to hustle through the pain, this is your invitation to try something new. The steps I share today will help you end the suffering, identify the pain, and come up with growth-producing solutions.

Today on the Power + Presence + Position Podcast:

• How to transition from a consultant to a CEO with no growth ceiling.
• What an asset actually is.
• How to get past your growth ceiling.
• The difference between hustling through pain and asset-creating through pain.
• How to use your pain points to create growth assets.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• EP482: The Pain Audit

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

As entrepreneurs, we're raised in a culture that says more is better. You need to hustle and grind your way to the top. But if you've been listening to this podcast for any length of time, you know that I am not about that life.

There is definitely a time and place for us to get our hands dirty and work hard. It's when that level of intense work becomes the norm that we become numb to our pain and the things that bother us.

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While there will be times in your business when you need to "suck it up" and use your grit, it can't be all the time. And the tool I share with you today will help you make sure of that.

In this episode, I'm sharing a tried and true tool that I use to identify my pain points as I grow my company. The Pain Audit is an exceptionally useful tool for seeing where your inner genius is guiding you and what the next steps you need to take are. This episode will help you realize the type of support you might need and what shifts you need to make, so break out a pen and paper and let's go!

Today on the Power + Presence + Position Podcast:

• The dark side of the grit you need to have as a founder.
• Why "sucking it up" too much curbs your growth.
• How to use the Pain Audit tool.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Do you struggle to get outside your comfort zone in business? Maybe you know your fear is holding you back from fulfilling your highest potential and from growing your company's influence, impact, and cash. If this sounds like you, you need to hear this episode.

Being bold and getting outside your comfort zone can be scary, but it's something all successful entrepreneurs have to do. In the words of today's guest, "You have to take bold steps, be fearless, and be willing to fail." And when you do, extraordinary things happen on the other side.

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My guest today is the incredible Dr. Karen Wilson, director of West LA Neuropsychology and founder of ChildNEXUS. Using her background as a neuropsychologist and tenured professor, Karen took the bold step of leaving her tenure to start a business that would multiply the impact she would be able to have.

In this episode, Dr. Karen walks us through her path of comfort to discomfort, and what it was like going from a psychologist in an academic setting to a startup founder pitching for venture capital. I know Karen's experience of getting uncomfortable to attain extraordinary results will be inspiring to so many of you, and I can't wait to hear about the bold steps it leads you to take!

Today on the Power + Presence + Position Podcast:

• How Karen's upbringing shaped her into the entrepreneur she is today.
• How Karen started her practice and began scaling it.
• Karen's experience of crowdfunding.
• The thing that isn't talked about enough among female entrepreneurs.
• How she has changed between 2017 and now.
• What it's been like working with us at Safi Media.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Dr. Karen Wilson ChildNEXUS | Podcast | West LA Neuropsychology
• AMEX 100 for 100
• Forbes Next 1000
• EP354: Baller Moves

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Over the last couple of months, I have been highlighting women leaders and founders who are taking a different approach to scaling their businesses. I have another one of those conversations to share with you today, but this one is about scaling your social impact.

When we talk about wanting cash, influence, and autonomy, I think that influence really speaks to the difference we make in the world. It's about walking in your truth and your purpose, and really tuning inward to hear what that could be.

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My guest today did just that and now she is having a tremendous influence on her cause. Raby Gueye is the founder of a non-profit organization called Teach for Senegal. She is a 2021 recipient of Forbes' Top 30 Under 30 honor, and she is scaling social impact at an incredible level through her leadership and entrepreneurship.

In this episode, Raby shares what it was like immigrating to the US as a child from Senegal and how she quickly learned how to be a leader and advocate for others. She takes us through the creation of Teach for Senegal and the most important lessons this journey as a founder has taught her. Raby is someone who walks the talk, and I know this conversation will inspire you to walk in your purpose too.

Today on the Power + Presence + Position Podcast:

• How Raby's upbringing shaped the leader she has become.
• What it was like advocating for her family at eight years old.
• What Teach for Senegal is and how she started it.
• The most impactful lessons Raby has learned from being a founder.
• Why CEOs don't need to have all the answers.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Raby Gueye Teach for Senegal | LinkedIn | Instagram
• Teach for America
• Forbes 2021 30 Under 30
• Echoing Green
• EP479: Scaling a Feminist Business with Chela Breckon
• EP478: Scaling a Jewel Business with Kaeli Lindholm
• EP477: Scaling with Soul with Hiro Boga

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

There is so much more to building a feminist business than paying your female team members fairly. It's not only only about pay, but it's about your business policies, your pricing, your accessibility, and your team.

My guest today is a powerhouse in feminist leadership and entrepreneurship. She's one of those women that, as she rises, she brings everyone up with her. Her business operates with the knowledge and understanding of intersectional feminism, meaning she acknowledges every woman's unique experience as not just a female, but their other marginalized identities too.

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Chéla Breckon is the founder and CEO of With Chéla Inc, where she is all about empowering women in small towns to see the bigger possibilities in their settings. She also works with rural communities to see the potential in their own people. She is a master at weaving feminist principles into the fabric of her business, and as a self-confessed small town girl, I can't support her work enough.

Listen in today to hear my conversation with Chéla all about scaling a feminist business, what makes a business feminist, and how to lead your business in a whole hearted and authentic way. We discuss everything from business policies to body image, and explore why personal development is the most important KPI you should monitor.

Today on the Power + Presence + Position Podcast:

• What makes Chéla a feminist leader.
• How understanding intersectionality impacts her decisions as a leader.
• The importance of having cash reserves.
• How Chéla's perspective of weight loss surgery and body image has evolved.
• Why personal development is the most important KPI.
• The difference between hard work and overwork.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Chéla Breckon Website | Instagram | LinkedIn
• Chéla's program in Kingston, Ontario, Hire Yourself
• The Anti Diet: Reclaim Your Time, Money, Well-Being, and Happiness Through Intuitive Eating by Christy Harrison

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

There is plenty of education out there that will teach entrepreneurs how to scale, but that scaling often comes at a tremendous cost. From burnout and environmental challenges to simply putting a female founder in a position where she is driving growth at all costs, there has got to be a better way. Right?

You can completely scale up revenue, generate a lucrative, fast-growing company, while also doing it in a way that serves your highest self and the people you care about. And my guest today has done just that.

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Kaeli Lindholm is the founder of KLC Consultants, and in case you're not in the world of medical aesthetics, she is a big deal. She's a keynote speaker, business and leadership coach, and she has successfully scaled a jewel business. Kaeli helps founders in the medical aesthetics field scale their businesses while also scaling their freedom.

In this episode, Kaeli shares the lessons she has learned from building a 7 figure business that is profitable, delivers results, offers her time to advance her thought leadership and take care of herself, and is simply put, a joy to run. We talk about the process of building a jewel business, how it can benefit you as a founder, and where to start if you're ready to ditch the burnout and create more freedom in your life.

Today on the Power + Presence + Position Podcast:

• How Kaeli's childhood shaped the entrepreneurial leader she is today.
• What she learned in the corporate world that has benefited her entrepreneurial journey.
• Why the consulting model gets tiring so fast.
• How she launched her flagship product.
• Her biggest challenge in switching from hunter to farmer mentality.
• What it actually means to run a jewel business.
• 2 things she did to bring greater focus in her business.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Kaeli Lindholm Website | Instagram | Podcast
• EP444: What is a Jewel Business?

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!