Woman Owned: The Growth Podcast for Women Entrepreneurs

In this replay episode, we're digging into a topic that not only cannot be ignored, but one that honestly drives me absolutely crazy. Why? It's the difference between setting yourself free versus producing more headaches for yourself as an entrepreneur.

The terms "growth" and "scale" are often used interchangeably in the business world, but here's the central idea: they sure as hell aren't the same thing. Not establishing the difference between these two terms is contributing to the confusion and stress you're experiencing, and I know that's not what you're after.

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This is a rampant problem, especially for women entrepreneurs and leaders who all have a greater mission in common. Cash is great, but we want more than that. We want influence, autonomy, and to make an impact. To do that, you need a business that's simple to run and that doesn't require all your life force to grow it.

Tune in this week to discover the difference between "growth" and "scaling," and why this distinction matters. You'll learn how this will reveal what truly matters and what will produce results for your company, and the principles of scaling to begin implementing so you can move forward with intention.

Today on the Power + Presence + Position Podcast:

• The difference between growth and scaling.
• An example from my life of how powerful it is to understand the difference.
• 3 things every woman entrepreneur wants in business.
• Why focusing on growth models in your company is leaving you feeling conflicted.
• The principles of scaling.
• How scaling creates the margins that enable you to build a successful life and business.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.
• To learn more about the $500K Workshop I'm going to be offering, click here!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

When I was running my consulting business and first started my coaching practice, each one of my clients had specific, varying needs. For this reason, every proposal or solution I offered was custom-tailored to fit them like a glove. They always got exactly what they needed to solve their specific problems, but there's just one problem with this approach.

When you create bespoke, custom-built services, you morph what you offer around what your client needs. This makes marketing and selling super easy. However, what isn't easy is getting back the hours you spend essentially reinventing the wheel with each and every client, which not only creates so much complexity in your business, but also sucks all your time and energy.

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For those of you who want to stop being the linchpin in your company the way you are now so you can finally create more time and freedom, the solution here is a scalable offer. At Safi Media, we believe in the power of a scalable offer that increases your income without having to increase your effort, but how do you do that?

In this episode, I'm first guiding you through how to create a scalable offer. You'll discover why marketing and selling becomes more challenging when you make this shift in approach, and therefore, how to create demand for the solution you're now offering.

Today on the Power + Presence + Position Podcast:

• What a scalable offer means, and how to create one.
• 3 secrets to building the skill of creating demand.
• The pros and cons of creating bespoke consulting or services for every single one of your clients.
• What the pretzel approach means, and why you don't need to create demand when you use it.
• Why creating demand is a skill that requires a profound shift in your approach.
• How to be effective in creating demand around scalable offers.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.
• To learn more about the $500K Workshop I'm going to be offering, click here!
• The Devil Wears Prada

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

So often in the work I do with my clients, I see women leaders doing highly valuable, complex work selling packaged services, coaching products, or intellectual property. However, when the market wants us to provide customizable, made-to-order contracts and offerings, there's a huge labor and cognitive strain involved.

Go back 10 years in my business and you'll see that everything I did was customized. This meant that I was stuck at $250K a year at an absolute maximum. The truth is you can choose to hustle in this way, but like me, you'll experience an earning ceiling that seems impossible to break through, and not only that, you'll be intellectually exhausted.

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If you've been experiencing a revenue plateau, it might be time to audit the complexity in your business and release it. When you can create an offer that doesn't require extra legwork from you to deliver, whether you're selling $500K or $5K worth of that offer in a year, you've created what is known as a $500K Offer. And on this episode, I'm guiding you through the steps to creating exactly this.

Join me this week to discover how to use the $500K Offer to make the second half of 2022 more lucrative while experiencing more freedom. I'm showing you why this is the key to making your company scalable, and how to start driving constructive change so you can take your business from where it currently is to where you want to go.

Today on the Power + Presence + Position Podcast:

• What the $500K offer is all about.
• Why I don't offer customized packages or services.
• The key to a million-dollar revenue stream in your business.
• How to create a $500K offer.
• Why you want to bring standardization to your offerings.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.
• To learn more about the $500K Workshop I'm going to be offering, click here!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

As women founders and leaders, we talk often about making money, and lots of it. But are we using the money we make to create the kinds of changes that we want to see in the world? I like to say that money is power, but only if you make it so.

Your money becomes a powerful force when you use it in a way that advances your mission, aligns with your values, and brings your vision to life. And this week, I have someone who is a living example of what's possible when you're intentional about how you generate wealth and use your money to advance the causes you believe in.

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Tanja Hester has been featured in The Wall Street Journal, New York Times, and CNBC, just to name a few. As the author of Work Optional and Wallet Activism, she's been widely recognized for her thought leadership in the area of wallet activism. She also spent a long career in political consulting until she retired in 2017 at the age of 38, and she's offering her insights on her road to retirement on this episode too.

Join us this week as Tanja gives us the lowdown on wallet activism. She's offering her deep well of wisdom on what wallet activism looks like, why it requires critical thinking and discernment on our parts, and how it's truly a long-term, life-long project we all need to be on board with.

Today on the Power + Presence + Position Podcast:

• Tanja's earliest memory of being a person who wants to make changes for the greater good.
• How Tanja retired at the age of 38 and made it so work is optional for her.
• Why wallet activism is truly a long-term, life-long project.
• What wallet activism means and how Tanja's interest in it started.
• Why wallet activism isn't just about spending. Tanja's thoughts on the problem with organic food.
• What surprised her most about the themes that emerged in her research on wallet activism.
• The biggest shifts Tanja has made since embracing wallet activism.
• Why responsible banking is more important than you realize, and responsible investing is less important than you think.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.
• Tanja Hester: Website | Podcast | Instagram | Twitter
• Work Optional: Retire Early the Non-Penny-Pinching Way by Tanja Hester
• Wallet Activism: How to Use Every Dollar You Spend, Earn, and Save as a Force for Change by Tanja Hester

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Welcome to an incredibly special episode because this week, I've got a returning podcast guest. Not many women founders have been featured on the podcast more than once, so you already know you're in for a jam-packed episode full of amazing nuggets of wisdom that will help you take your business further faster. Keep reading

Pamela Slim is an author, business coach, and co-founder of Main Street Learning Lab. Her newest book, The Widest Net is based on a fascinating approach to what she calls ecosystem marketing, and since my work is all about helping founders like you create seven-figure ecosystems, I think you'll find our work dovetails beautifully.

In this day and age where there's a massive demand for constant production of content and having face time with your people, you're not alone if your company's marketing feels exhausting and depleting. Ecosystem marketing is the key to creating a growth model that feels nourishing and that is truly sustainable for the long term, and Pamela is walking us through it in this episode.

Tune in this week to discover how there's nothing that will help you grow more strategically and quickly than looking at your marketing through the lens of an ecosystem. Pamela is offering her insights on the future of ecosystem marketing, how she applies this framework to her own business and the power of looking at the totality of your network and making intentional decisions about community engagement. Today on the Power + Presence + Position Podcast:

• Why there is nothing that helps business owners grow more strategically and quickly than ecosystem marketing.
• How Pamela has applied the ecosystem marketing lens on her own business.
• The power of looking at the people who are already congregating in your orbit.
• Why ecosystem marketing is the antidote to your marketing feeling exhausting.
• The principles of really effective partnerships.
• How you can leverage the power of tiny marketing actions to up-level your business.
• The difference between empire mentality and being an ecosystem upholder.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.
• Pamela Slim: Website | Learning Lab | Podcast
• The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You by Pamela Slim
• Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur by Pamela Slim
• Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan Cain
• Bittersweet: How Sorrow and Longing Make Us Whole by Susan Cain
• Free Trait Theory - Brian Little
• Sean Blanda

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Are you being the kind of founder and leader that a seven-figure company truly requires? Is your relationship with your business mature enough to continue taking it to new heights?

If you think about your human relationships, especially with children if you have them, you'll understand how your relationship with them has to evolve. Without the level of maturity that you bring to the table, their growth and development gets stymied. And the same is true for your relationship with your business.

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What I'm offering to you this week is that you don't own your business as much as you partner with it. The cash, influence, and autonomy you want to create through your business requires a mature partnership, and what I see too often in my work is women founders having an immature relationship with their company, which makes producing powerful results impossible.

Tune in to hear how a mature partnership with your business might be the missing piece right now. I'm showing you how we're using the rise of anti-hustle culture as an excuse to not show up as a mature leader, the reality of the entrepreneurial experience, and the 3 keys to developing a mature relationship with your business as a seven-figure founder.

Today on the Power + Presence + Position Podcast:

• What an immature relationship with your business looks like.
• The reality of the entrepreneurial experience and what it takes to grow a company.
• Why the powerful results you want to create are dependent on your relationship with your business.
• The most important emotional state for showing up as a high-functioning founder and leader.
• 3 keys to creating a mature relationship with your business as a seven-figure founder.
• What makes a partnership truly work.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• EP490: The Million Dollar Social Media Marketing Plan
• Register for the Scale Without Sacrifice webinar!
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.
• EP498: The 3 Disciplines of Premium Pricing & Positioning
• EP500: Make Millions by Showing Up

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

You are listening to the 500th episode of the podcast this week. Whether you've been here since the beginning, listening along for over five years, or you're a new friend here, I honor and appreciate you for showing up.

As I personally celebrate 500 episodes, close to two million downloads of the show, and the reach it has set up for me to influence and empower thousands of women founders around the world, I want to let you in on a secret that has helped me generate millions upon millions of dollars in my business.

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If you think this has required complicated marketing tactics and obsessively trying to figure out how to grow my audience, think again. Sure, that can help, but what truly works for raking in millions isn't fancy, trendy, glamorous, or even particularly fun. However, if you want to set up a financial fortress like I have, it's necessary. And it's called showing up.

Join me this week as I show you how you can make millions as a founder if you're willing to show up for your dream. I'm walking you through my podcasting journey to exemplify the power of consistent dedication so you too can blow your own mind with what practicing showing up can do for your bank account, your life, and your future.

Today on the Power + Presence + Position Podcast:

• The power of consistent dedication.
• Why you need to start practicing showing up as a strategy to drive millions for your business.
• What's been required of me to show up to podcast 500 weeks in a row.
• Why you might be struggling to sustainably scale your company.
• How to stop questioning your dream of generating millions in your business.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• EP490: The Million Dollar Social Media Marketing Plan
• Register for the Scale Without Sacrifice webinar!
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

I talk to many business owners who are in the process of shifting their business models from a one-to-one model to one where they have the ability to sell to many people at once. This is one of the classic ways we scale up a service or knowledge-based company, and lots of entrepreneurs are trying to figure out how to package up what they do to offer to multiple people at once.

For some reason, in the process of making this shift, I watch brilliant women founders make the leap of logic that they must now become excellent digital or social media marketers. They believe this is the only way to rake in hundreds of thousands of dollars, and the only way to build a million-dollar business selling scaled-up services.

Many of you have fantastic networks and have always been great at relational marketing, but you're struggling with digital marketing, and you can't figure out how those entrepreneurs advertising on Instagram or LinkedIn are getting it to work so amazingly for them. So this raises the question: is it possible to market effectively without resorting to social media?

Join me on the podcast this week as I reassure you that it's totally possible to dramatically increase your program sales without social media. We're exploring and debunking why so many leaders believe they need to utilize digital marketing or social media to scale, and 3 things you can do instead.

Today on the Power + Presence + Position Podcast:

• Why so many founders believe they have to use social media to market their leveraged offers.
• The sneaky ways we discount the revenue we've made.
• 3 things you can do instead of marketing your programs through social media.
• How to get clear on what's in your lane, and what isn't.
• Why you don't need social media to rake in hundreds of thousands of dollars.
• How to market your programs without social media.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• EP490: The Million Dollar Social Media Marketing Plan
• Register for the Scale Without Sacrifice webinar!
• Get the free course, Selling with Story, here!
• Click here to apply for one of my programs.

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Why are you feeling hesitant about raising your prices? If this is something you've been wanting to do but haven't yet, you've likely been told that it's because you have a scarcity mindset around your business. While this messaging often comes from a place of good intention, it's actually totally off the mark.

You probably have legitimate questions and reasons for why you're not raising your prices. Being told we have to cultivate an abundant mindset is just one of the ways women's thoughts are weaponized against us because if you want to charge premium prices but aren't doing it, your mindset is not the problem here.

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Instead, there's often more systemic issues happening inside your business. If you want to charge premium prices, it's because you know profit is power. The more profit you have, the more resources you have to invest in making your vision real. So today, I'm introducing you to the best tool for guaranteeing and growing your profit.

Listen in this week as I show you why charging premium prices is a positioning problem that needs to be addressed and solved, rather than a mindset problem. I'm walking you through the three disciplines of premium pricing and serving high-end clients, so you can scale your cash, influence, and autonomy.

Today on the Power + Presence + Position Podcast:

• The best tool to guarantee and grow your profit.
• How the most common advice women receive about raising prices is untrue and used against us.
• Why not raising your prices is not a mindset issue.
• The 3 disciplines of premium pricing and serving high-end clients.
• What charging premium pricing is going to require of you.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.
• Janielle Mckoy

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Are you overpricing or underpricing your offers? This is a question that has many of my clients spinning in circles, completely confused and lost. Figuring out how much to charge is a really important decision any CEO or founder is going to make, and pricing strategy is something that comes up a lot in my work.

In a world where business rules have been written by men, how do women like us create enormous success on our terms? For so long, our contributions have been undervalued and overlooked. The gender pay gap is real, and the numbers simply don't lie.

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Women across the board are underpricing their offers and under-earning. So the advice we're given is, "Charge your worth." The intent behind owning our worth seems great at face value and there are instances where keeping this in mind is effective. But I consider this to be somewhat troubling advice, and I'm breaking down why on this episode.

Join me this week as I show you why we need to understand the difference between charging our worth and charging our value. You'll discover why value creation is the name of the game, and how to understand, claim, and articulate the value of what you have to offer.

Today on the Power + Presence + Position Podcast:

• Why the common advice women are given is troubling.
• The intent behind the advice of charging what we're worth.
• Why your worth is infinite and nothing changes that.
• How to understand, claim, and articulate the value of your offers.
• The difference between charging what we're worth and charging what our value is.
• How this distinction makes all the difference as you build your seven-figure business.

Resources Mentioned:

• To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
• Connect with me on LinkedIn.
• Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
• Learn how to build a seven-figure foundation in The Incubator.

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!