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#613 What happens when a side project in your garage turns into a multi-million dollar business? In this episode, host Kirsten Tyrrel sits down with Mike Yarbrough, co-founder of Rustic & Main, to share how he and his wife turned handmade wooden wedding bands into a fast-growing jewelry brand with nearly 40 employees and a retail storefront in the childhood home of country star Luke Combs. Mike opens up about walking away from his six-figure IT job, scaling production beyond the garage, and how they’ve built a company culture that still feels like family while continuing to expand. He also talks about standing out in a crowded industry, navigating major marketing shifts, and why storytelling and sentimentality are the keys to creating products people truly cherish. Whether you’re a maker, dreamer, or entrepreneur ready to grow, this episode is packed with lessons on scaling a handmade product business the right way!
What we discuss with Mike:
+ Garage project to full business
+ Handmade wooden wedding bands
+ Quit six-figure IT job
+ Scaling from Etsy to Shopify
+ Storytelling in marketing
+ Pivot after ad platform changes
+ Building strong company culture
+ Opening retail in Luke Combs’ home
+ Expanding beyond rings
+ Vision for long-term growth
Thank you, Mike!
Check out Rustic & Main at RusticandMain.com.
Watch the video podcast of this episode!
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
And follow us on:
Instagram
Facebook
Tik Tok
Youtube
Twitter
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Want to hear from more incredible entrepreneurs? Check out all of our interviews here!
Learn more about your ad choices. Visit megaphone.fm/adchoices
By Millionaire University4.9
361361 ratings
#613 What happens when a side project in your garage turns into a multi-million dollar business? In this episode, host Kirsten Tyrrel sits down with Mike Yarbrough, co-founder of Rustic & Main, to share how he and his wife turned handmade wooden wedding bands into a fast-growing jewelry brand with nearly 40 employees and a retail storefront in the childhood home of country star Luke Combs. Mike opens up about walking away from his six-figure IT job, scaling production beyond the garage, and how they’ve built a company culture that still feels like family while continuing to expand. He also talks about standing out in a crowded industry, navigating major marketing shifts, and why storytelling and sentimentality are the keys to creating products people truly cherish. Whether you’re a maker, dreamer, or entrepreneur ready to grow, this episode is packed with lessons on scaling a handmade product business the right way!
What we discuss with Mike:
+ Garage project to full business
+ Handmade wooden wedding bands
+ Quit six-figure IT job
+ Scaling from Etsy to Shopify
+ Storytelling in marketing
+ Pivot after ad platform changes
+ Building strong company culture
+ Opening retail in Luke Combs’ home
+ Expanding beyond rings
+ Vision for long-term growth
Thank you, Mike!
Check out Rustic & Main at RusticandMain.com.
Watch the video podcast of this episode!
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
And follow us on:
Instagram
Facebook
Tik Tok
Youtube
Twitter
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Want to hear from more incredible entrepreneurs? Check out all of our interviews here!
Learn more about your ad choices. Visit megaphone.fm/adchoices

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