Work For Humans

Work for Humans host Dart Lindsley experienced a distressing moment in the hospital when his father was left in a wheelchair facing a wall while awaiting radiology. This small but significant oversight in the hospital's system pointed to an issue in many major systems – a lack of human-centered care. Recognizing these widespread oversights, design and strategy expert Deirdre Cerminaro seeks to address such problems through human-centered systems thinking. By redesigning systems to prioritize human experiences, Deirdre now teaches others how to problem solve by combining systems and human-centric design.

Deirdre Cerminaro is a creative strategist, IDEO U instructor, and speaker who excels in organizational design, strategy, and human-centered systems thinking. With over 15 years of experience, including her time as an architectural designer and former Executive Director at IDEO, Deirdre is dedicated to using systems design to build a more equitable future. Her notable projects range from launching a venture to close the digital skills gap in Latin America to building a global DE&I framework for a Fortune 10 Company.

In this episode, Dart and Deirdre discuss:
- How Deirdre designs her own experience of work
- Human-Centered Systems Thinking
- Real-world problems combining systems and human-centric design
- Deirdre’s experience creating and scaling a K-12 school system internationally
- The relationship between mental models and systems
- Best practices in systems mapping
- How to use the “Zoom In and Zoom Out” design tool
- Managing trade-offs between stakeholders
- And other topics…

Deirdre holds a B.A. in Cognitive Science and an MBA from Yale University. Beyond her professional achievements, Deirdre spends as much time as possible outdoors. She has cycled across the U.S. twice and also hiked the 211-mile John Muir Trail.

Resources mentioned:
“Got a wicked problem? First, tell me how you make toast” TED Talk: https://www.ted.com/talks/tom_wujec_got_a_wicked_problem_first_tell_me_how_you_make_toast?language=en

Connect with Deirdre:
Website: www.hellodeirdre.com
LinkedIn: https://www.linkedin.com/in/deirdrecerminaro/

IDEO U Human-Centered Systems Thinking course: https://www.ideou.com/collections/courses/products/human-centered-systems-thinking Use Promocode SYSTEMSDESIGN for 20% before August 1st

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.

Joe Pine has a knack for seeing workplace trends ahead of others. As a co-founder of Strategic Horizons LLP, he has helped organizations innovatively increase economic value for over three decades.

Joe is a pioneer behind the experience economy, and he is now trailblazing the concept of a transformation economy in his latest book. Join us as we discuss the fifth and final economic offering and how it can impact employees and customers alike.

Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups.

In this episode, Dart and Joe discuss:
- Joe’s latest writing project on the transformation economy
- Examples of transformative experiences
- The economic value of customer transformation
- How to recognize different types of transformation
- Work as a transformation offering
- The correlation between transformation and wealth
- How to create transformative experiences for individual aspirations
- Joe’s outlook on the experience-design profession
- And other topics…

Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups. Joe is a co-founder of Strategic Horizons LLP and a lecturer at Northeastern University. His best-selling book, The Experience Economy, has been published in 15 languages and used as a company guide for over 20 years. He is now pioneering the idea of a Transformation Economy through the development of his latest book.

Joe is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy. He previously served as a Visiting Scholar with the MIT Design Lab, a professor at Duke University, a lecturer at Columbia University, and a manager with IBM. Joe has been featured in The Wall Street Journal and Harvard Business Review. His other published works include Infinite Possibility, Authenticity, and Mass Customization.

Resources mentioned:
The Experience Economy¸ by Joseph Pine II: https://www.amazon.com/Experience-Economy-New-Preface-Authors/dp/1633697975 
Mass Customization, by Joseph Pine II: https://www.amazon.com/Mass-Customization-Frontier-Business-Competition/dp/0875843727 
Work, Pray, Code, by Carolyn Chen: https://www.amazon.com/Work-Pray-Code-Becomes-Religion/dp/0691219087
The Anatomy of Genres, by John Truby: https://www.amazon.com/Anatomy-Genres-Story-Forms-Explain/dp/0374539227
The World Experience Organization Summit: www.WorldXO.org

Connect with Joe:
https://transformationsbook.substack.com/
www.StrategicHorizons.com
LinkedIn: https://www.linkedin.com/in/joepine/ 

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.

Many people offer predictions about the future of work, but only a handful are trained futurists who know how to influence that future effectively. Reanna Browne stands out by making the future of work her specialty. With a thorough academic background and a decade of experience in strategic foresight, Reanna guides public, private, and start-up companies in navigating change, cultivating resilience, and using the present to shape a more promising future of work.

Reanna Browne is an academically trained futurist, former elite athlete, and the founder of Work Futures, a global consultancy firm specializing in strategic foresight. She is a leader in her field and has earned recognition as one of the “World’s Top Female Futurists” among fellow practitioners.

In this episode, Dart and Reanna discuss:
- The field of futures and foresight and the job of a trained futurist
- The largest misunderstandings we have about the future
- How to use the present to change what lies ahead
- What led Reanna to study the future of work
- The largest changes we see emerging around work
- Steps we can take today to change the future of work
- And other topics…

Reanna Browne is an academically trained futurist, former elite athlete, and the founder of Work Futures, a global consultancy firm specializing in strategic foresight. With over a decade of experience in strategic workforce planning, Reanna guides public, private, and start-up organizations in navigating change, cultivating resilience, and using the present to shape a more promising future of work. She has been recognized as one of the “World’s Top Female Futurists” by fellow practitioners.

Presently, Reanna serves on the Future of Work Advisory Panel for the Australian HR Institute, drawing on her extensive academic background. She holds an MA in Strategic Foresight from Swinburne University and a post-graduate qualification from the University of the Sunshine Coast in Australia. She is also a distinguished graduate of the Finland Futures Academy and the Shillington School of Graphic Design.

Resources mentioned:
Why Greatness Cannot Be Planned, by Kenneth O. Stanley: https://www.amazon.com/Why-Greatness-Cannot-Planned-Objective/dp/3319155237
“The Bitter Lesson,” by Rich Sutton: http://www.incompleteideas.net/IncIdeas/BitterLesson.html
Enlightenment Now, by Stephen Pinker: https://www.amazon.com/Enlightenment-Now-Science-Humanism-Progress/dp/0525427570

Connect with Reanna:
LinkedIn: https://www.linkedin.com/in/reannabrowne
Instagram: https://www.instagram.com/futurist_reanna/
Work Futures: https://workfutures.com.au/ 

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.

Artificial intelligence technologies are transforming our world, with innovations like LLMs and VR becoming part of everyday life and the workplace. Marlene de Koning, HR tech and experience expert, sees an opportunity to enhance employee well-being by improving how we use these technologies at work, bridging the gap between technology and business strategy.

Marlene de Koning is the author of HR Tech Strategy and the Director at PwC Nederland, where she leads the HR Tech & Digital team. With over a decade of experience in the HR and employee experience industry, she has worked extensively with global clients such as LinkedIn and Microsoft to enhance the world of work.

In this episode, Dart and Marlene discuss:
- Technology-driven employee experiences
- The misuse of HR technology
- How LLMs, AI, and AR are impacting the work experience
- Surprising areas where companies are using augmented reality
- One vital skill new technologies will demand
- Differences between human capital and human capability management
- 5 stages of hybrid work
- Personalizing work experience through technology
- And other topics…

Marlene de Koning is an author, start-up mentor, and the Director at PwC Nederland, where she leads the HR Tech & Digital team. With over a decade of experience in the HR and employee experience industry, she has worked with global clients such as LinkedIn and Microsoft to enhance the world of work. Her latest book, HR Tech Strategy, dissects the formula for aligning technology-driven employee experiences with profitable business results.

Within Microsoft, Marlene worked on the Microsoft Startups team, served as the Director of Solutions Design for Workplace Intelligence and Director of GTM Strategy, and consulted as the Director of Work & Employee Experience. During her time with LinkedIn, she served on Team Lead Solutions, as a Senior Solutions Consultant and Global Project Lead, and New Product and Solutions Consultant for Northern Europe.

Resources mentioned:
HR Tech Strategy, by Marlene de Koning: https://www.amazon.com/HR-Tech-Strategy-Revolutionizing-Experience/dp/1637425678

Connect with Marlene:
LinkedIn: https://www.linkedin.com/in/marlenedekoning
PwC Nederland: https://www.pwc.nl/nl.html 

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.

Bill Duane has been navigating complex situations since he was a child, but facing his father’s death as an adult created an experience that he didn’t have an answer for. Trying to come to terms with his situation, Bill realized that what he needed wasn’t more safety – it was more meaning. Through his exploration of diverse disciplines like Buddhism and AI, Bill is now able to help other companies and individuals create more meaningful work through reflection, innovation, and growth.

Bill Duane is the principal at Bill Duane and Associates, a consulting firm focused on innovation that serves notable clients such as Google, Amazon, and The White House.

In this episode, Dart and Bill discuss:
- Blending disciplines like Buddhism and AI to foster innovation
- Bill’s intellectual and spiritual history
- The relationship between technology and humanity
- How to change a company’s standard model of thinking
- Spaces where limitless growth is ineffective
- Optimizing work for the medium and long-term
- Utilizing love and care to problem-solve at work
- And other topics…

Bill Duane is the principal at Bill Duane and Associates, a consulting firm focused on innovation. With 12 years of experience at Google and a decade in consulting, Bill specializes in navigating change and complexity across industries like tech, healthcare, finance, and media. His clients include Google, Amazon, and The White House, among others.

With studies in neuroscience, Bill integrates AI, team effectiveness, and mindfulness to drive innovative work approaches and collaboration. He shares his expertise through his AI workshops at Stanford’s Hasso Plattner Institute of Design and as the Director of Strategy and Implementation at the Center for the Study of Apparent Selves, where he works on applied AI ethics. Bill also holds a Research Fellowship at Kathmandu University as part of this effort.

Resources mentioned:
“The Real Problem with the OpenAI Drama,” by Bill Duane: https://www.linkedin.com/pulse/real-problem-open-ai-drama-bill-duane-hbwzc/
“The Techno-Optimist Manifesto,” by Marc Andreessen: https://a16z.com/the-techno-optimist-manifesto/
“Can Buddhism help humanity (and AI) navigate the AI revolution?” by the Center for the Study of Apparent Selves: https://drive.google.com/file/d/1zRPql4lkkMKg4J9ThZmbG40rT2ojDaC4/view
Care as a Driver of Intelligence in Humans and AI: https://www.youtube.com/watch?v=jtta_5rGsHU&t=7s
159 Doctor: https://www.youtube.com/watch?v=UlgWasFmmDo
Technological Approach to Mind Everywhere: https://www.youtube.com/watch?v=JC4FOzAuHF4
Bioelectricity: the Software of the Body: https://www.youtube.com/watch?v=ncuLWpwfRyc
How evolution creates problem-solving machines: https://www.youtube.com/watch?v=vR3UWx-G9Ks&t=255s
“Technological Approach to Mind Everywhere,” by Michael Levin: https://www.frontiersin.org/articles/10.3389/fnsys.2022.768201/full

Connect with Bill:
www.BillDuane.com 

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.

Losing your job in the U.S. means more than losing your income. It often means losing access to crucial medications and healthcare. Adrian Salazar, the Head of Culture and Integrity at SafetyWing, advocates for a shift away from fear-driven work decisions. Through his role, he is actively involved in creating a social safety net and the first-ever internet-based country for workers around the globe.

Adrian Salazar is the Head of Culture and Integrity at SafetyWing, a company pioneering the first global safety net and internet-based country.

In this episode, Dart and Adrian discuss:
- What it means to be Head of Culture and Integrity
- Creating the first country on the internet
- Building a social safety net
- Overcoming obstacles when creating company culture
- Why every company needs a value structure
- SafetyWing’s values and how they’re lived out within the company
- Why we should doubt the things we learn
- The value in taking risks and making mistakes
- And other topics…

Adrian Salazar is the Head of Culture and Integrity at SafetyWing, a company pioneering the concept of the first internet-based country to offer equal opportunities worldwide. SafetyWing is working to create a global safety net, offering insurance, healthcare, retirement options, and income protection to nomads, remote workers, and individuals around the world.

Adrian graduated from Tancsics Mihaly Secondary School of Economics in Salgotarjan, Hungary, and also holds a certification in Teaching English as a Foreign Language (TEFL). With a background in user experience, design, and administration, he previously served as Head of Brand at Mealco and Head of Design at both Selva and Kensium Solutions.

Resources mentioned:
The Core Value Equation, by Darius Mirshahzadeh: https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708

Connect with Adrian:
www.SafetyWing.com
LinkedIn: https://www.linkedin.com/in/theadriansalazar/ 

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.

For hundreds of years, Western culture has emphasized individualism, mirrored by many companies’ focus on quarterly profits. After seeing the limitations of this short-term thinking, futurist Ari Wallach decided to forge a new path through Longpath Labs. By focusing on generational empathy, Longpath’s work connects with past generations while simultaneously creating a legacy for future ones, fostering innovation and sustainable success.

Ari Wallach is a futurist, social systems strategist, author, and founder of Longpath Labs, a leading think tank addressing long-term thinking and systemic issues to create a more sustainable and equitable future.

In this episode, Dart and Ali discuss:
- Using history and predictions to create innovation and community
- The megatrends that Longpath tracks and why
- The pros and cons of long-path thinking versus short-path
- Transgenerational empathy
- How to create a meta-cultural perspective within a company
- What the long-path crowd thinking about the next 1000 years
- And other topics…

Ari Wallach is a futurist, social systems strategist, author, and founder of Longpath Labs, a leading think tank addressing long-term thinking and systemic issues to create a more sustainable and equitable future. Ari’s captivating TED Talk on Longpath has captivated audiences with over 2.5 million times and translations into 19 languages. Additionally, he is also the host of “A Brief History of the Future” on PBS and holds a board position at the Bologna Business School in Italy.

Ari earned his BA in Peace and Conflict Studies from UC Berkeley. Before leading Longpath, Ari established and led Synthesis Corp., a strategic innovation consultancy serving clients like CNN, Volkswagen Global, and the US State Department. He is also a former adjunct associate professor at Columbia University, where he lectured on innovation, AI, and the future of governance.

Resources mentioned:
Longpath, by Ari Wallach: https://www.amazon.com/Longpath-Becoming-Ancestors-Antidote-Short-Termism/dp/0063068737
American Nations, by Colin Woodard: https://www.amazon.com/American-Nations-History-Regional-Cultures/dp/0143122029
Who Do We Choose to Be?  by Margaret Wheatley: https://www.amazon.com/Who-Do-Choose-Leadership-Restoring/dp/1523083638

Connect with Ali:
www.longpath.org
“A Brief History of the Future” on PBS: https://www.pbs.org/show/a-brief-history-of-the-future/  

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.

When Elena Aylott was asked to lead Global Communications and Employee Experience at Oriflame Cosmetics, she was disillusioned with the traditional, administrative focus of HR. Recognizing the opportunity to drive real change, Elena accepted the role and worked to shift Oriflame towards a new approach. By initiating change and focusing on human-centered work, Elena revolutionized the global employee experience across 60+ countries, impacting thousands of employees and emerging as a champion for people-centric workplaces.

Elena Aylott is a seasoned executive in People and Communications, the current Founder & CEO of Aylott Group, and the former VP of Global Communications and Employee Experience at Oriflame Cosmetics.

In this episode, Dart and Elena discuss:
- The challenges, successes, and future of people-centered CPOs
- Elena’s experience as a human-centered CPO for Oriflame
- Addressing policies that create negative employee experiences
- Creating individualized workplace experiences on a large scale
- The importance of acts of kindness at work
- Using language to change work culture
- How Elena built an HR team with no HR staff
- The relationship between personal branding, leadership, and community building
- And other topics…

Elena Aylott is a seasoned executive renowned for her transformative leadership in People and Communications. As the Founder & CEO of Aylott Group, she specializes in Strategic Community Management and Personal Branding for Experts and Leaders. As the former VP of Global Communications and Employee Experience at Oriflame Cosmetics, Elena revolutionized the global employee experience across 60+ countries, 4500 employees, and 2.1 million independent brand partners. Her initiatives shifted HR and Global Communications, fostering belonging and optimizing business efficiency.

Elena is also a Business and Leadership Advisor to Wisory, as well as a Certified Leadership Coach for the EuroAcademy Leadership Institute in Stockholm, Sweden. She is a member of the TEDxStockholm Speakers’ team and is proficient in three languages.

Resources mentioned:
The Employee Experience Advantage, by Jacob Morgan: https://www.amazon.com/Employee-Experience-Advantage-Employees-Workspaces/dp/111932162X
The Power of Moments, by Chip and Dan Heath: https://www.amazon.com/Power-Moments-Certain-Experiences-Extraordinary/dp/1501147765
The Experience Economy, by Joseph Pine: https://www.amazon.com/Experience-Economy-Updated-Joseph-Pine/dp/1422161978
Mass Customization, by Joseph Pine: https://www.amazon.com/Mass-Customization-Frontier-Business-Competition/dp/0875843727

Connect with Elena:
LinkedIn: https://www.linkedin.com/in/elenaaylott/
Aylott Group: https://www.linkedin.com/company/aylottgroup/ 

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.

Thomas Huebl has firsthand experience with the deep-rooted nature of collective trauma. From engaging with Israeli descendants of Holocaust survivors to coaching executives at international firms, he understands just how deeply ingrained collective trauma is in society. For over 20 years, Thomas has been dedicated to leading dialogues on collective trauma across generations, professions, and cultures. His efforts have touched the lives of thousands, fostering reflection, learning, and healing worldwide.

Thomas Huebl, Ph.D., is a renowned teacher, author, and international facilitator specializing in collective trauma healing and cultural change within systems. With over two decades of experience, he has impacted over 100,000 individuals worldwide through his teachings.

In this episode, Dart and Thomas discuss:
- Trauma and its relevance to companies
- Key takeaways from the book Attuned
- How trauma is transmitted through generations
- Post-traumatic learning
- Examples of collective trauma
- How trauma manifests within a company
- Healing trauma and contributing to a collective good
- What it feels like to work in a healthy company
- And other topics…

Thomas Huebl, Ph.D., is a renowned teacher, author, and international facilitator specializing in collective trauma healing and cultural change within systems. With over 20 years of experience, he has impacted over 100,000 individuals worldwide through his teachings. His authored works, including Attuned, The Power of We, and Healing Collective Trauma, have gained widespread recognition, including being featured in Oprah Daily’s “10 Books to Help with Old, Painful Traumas.”

As an executive coach and trainer, Thomas leads innovative frameworks such as the Collective Trauma Integration Process. His commitment to trauma-informed leadership is reflected in his founding of The Pocket Project NGO and the Academy of Inner Science. Thomas has also served as an advisor and guest faculty for universities and organizations, and he is currently a visiting scholar at the Wyss Institute at Harvard University.

Resources mentioned:
Attuned, by Thomas Huebl: https://www.amazon.com/Attuned-Practicing-Interdependence-Trauma_and-World/dp/1649631561
Healing Collective Trauma, by Thomas Huebl: https://www.amazon.com/Healing-Collective-Trauma-Integrating-Intergenerational/dp/B08N5CQWRC
The Power of We, by Thomas Huebl: https://www.amazon.com/The-Power-of-We-Thomas-H%C3%83%C2%BCbl-audiobook/dp/B00PULRE26
Modern Mystic, by Thomas Huebl: https://www.amazon.com/Modern-Mystic-consciously-conversation-Breidenbach/dp/B09TJRRVGP

Connect with Thomas:
www.thomashuebl.com
www.pocketproject.org 

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.

In a world where headlines often drown out research and analysis, the Pew Research Center stands out through its comprehensive studies and analyses. From demographics to societal issues, Associate Director of Research Juliana Horowitz helps us explore the facts behind American workplace trends.

Dr. Juliana Horowitz is the Associate Director of Research at Pew Research Center. She has over fifteen years of experience in designing and managing both domestic and international survey projects, covering a wide range of social issues from workplace culture to political landscapes.

In this episode, Dart and Juliana discuss:
- The mission of the Pew Research Center
- Work trends during the COVID pandemic
- Selecting research focus areas
- How Americans view their jobs
- Why Americans quit during the Great Resignation
- How the pandemic reshaped work in America
- And other topics…

Dr. Juliana Menasce Horowitz serves as the Associate Director of Research at Pew Research Center, a distinguished and nonpartisan research organization known for its rigorous methodology and comprehensive studies. With over fifteen years of experience designing and managing survey projects, Juliana is involved in all stages of the research process, from spearheading major survey initiatives to analyzing poll data. Her research portfolio covers a wide range of social issues including racial attitudes, gender equality, the culture of work, the changing American family, and economic well-being.

Juliana holds a doctorate in political science from the University of Maryland at College Park. Before joining the Pew Research Center, she also contributed to the Center for American Politics and Citizenship at the University of Maryland.

Resources mentioned:
“How Americans View Their Jobs,” by Juliana Horowitz: https://www.pewresearch.org/social-trends/2023/03/30/how-americans-view-their-jobs/
“Majority of workers who quit a job in 2021 cite low pay, no opportunities for advancement, feeling disrespected,” by Juliana Horowitz: https://www.pewresearch.org/short-reads/2022/03/09/majority-of-workers-who-quit-a-job-in-2021-cite-low-pay-no-opportunities-for-advancement-feeling-disrespected/
“COVID-19 Pandemic Continues To Reshape Work in America,” by Juliana Horowitz: https://www.pewresearch.org/social-trends/2022/02/16/covid-19-pandemic-continues-to-reshape-work-in-america/

Connect with Juliana:
Pew Research Center: https://www.pewresearch.org/staff/juliana-menasce-horowitz/
LinkedIn: https://www.linkedin.com/in/julianahorowitz/ 

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.