In this episode of Marketing Misfits, Dan Kurtz breaks down the latest Google algorithm update and how it’s changing SEO forever. He dives into the hidden factors that determine rankings, why AI content fails without branding, and how to build an online presence that actually lasts. Dan also reveals how Google is cracking down on bots, what businesses need to do to stay visible, and why most affiliate sites are getting wiped out. Whether you’re an SEO expert, eCommerce seller, or digital marketer, this episode is packed with must-know insights on search rankings, authority building, and the future of online visibility.

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Timestamps

00:00 Introduction to Algorithm Updates and Branding

00:32 Welcome to Marketing Misfits

00:50 Norm's Trip 01:37 Cigar Conversations

06:08 SEO Insights 12:11 The Impact of Google's JavaScript

24:00 The Importance of Branding in

SEO 31:31 Challenges and Future of SEO

38:06 SEO for Humans and Machines

38:13 Google's Advertising Platform

39:23 The Role of Branding in SEO

40:33 Emerging Search Engines

44:18 Predictive Analytics in SEO

51:02 Maximizing Online Presence

53:53 Leveraging AI and Automation

01:03:36 Future of SEO

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