Welcome back to the Growth Game with Brie Groves! This episode with Sheree Burton hit deep because we talked about what it truly means to own your power. We both know what it feels like to let fear hold us back, but we also know the magic that happens when you push through it. Sheree shared how shifting her money mindset and setting boundaries completely changed her business and life. We also talked about why playing small is the fastest way to stay broke—and how confidence is what gets people to buy into YOU. One of my favorite parts? We broke down how owning your unique story is the ultimate business strategy because your truth is what sells. If you’re ready to stop hiding and start showing up for the life you want, this episode is for you.

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Key Moments:

Sheree’s Fitness Empire Begins (00:02:15 - 00:03:06)

Sheree shares how she built a membership-based fitness community, The Fit Club, designed to remove the guesswork from workouts, meal planning, and support systems for women.

• The Real Struggle of Entrepreneurs and Health (00:06:29 - 00:07:24)

Brie opens up about how entrepreneurs often neglect their health and asks Sheree for advice on how busy women can make fitness a priority.

• The Mindset Shift that Changes Everything (00:26:39 - 00:27:56)

Sheree emphasizes the power of small, sustainable changes, highlighting that fitness and nutrition need to fit into your lifestyle rather than feel like a temporary fix.

• Overcoming Fear to Build a Business (00:28:43 - 00:30:36)

Sheree reveals how she took a leap into entrepreneurship by starting challenges on Instagram, overcoming her fear, and scaling her business despite initial doubts.

• Social Media and Scaling a Brand (00:31:17 - 00:32:28)

Brie and Sheree discuss the power of social media, showing how she leveraged Instagram to create an engaged audience and grow her fitness brand organically.

• It’s Never Too Late to Start (00:39:05 - 00:40:15)

Sheree crushes the myth that age is a barrier, sharing how she started her business after 40 and got into the best shape of her life.

• Sheree’s Three Simple Rules for Success (00:40:39 - 00:41:04)

She leaves listeners with three game-changing takeaways: walk 10,000 steps daily, consume enough protein, and post something on social media to inspire others.