Your Marketing Playbook

By BAM MediaBusiness

Your Marketing Playbook episodes

November 16, 2023 Agent Makes Shocking Murder Jokes on Listing Description | The Walk Thru 081
Dan McKinnon and Emily McAllister join Captain Dan Oneil and The Broke Agent to discuss the Zillow Consumer Trends report, an Aussie agent apologizing for murder jokes, the media turning on real estate agents, and what they’re thankful for.

Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Check out BAM: https://nowbam.com/

This episode’s sources:
https://nowbam.com/inside-the-minds-of-home-sellers-findings-from-zillows-consumer-trends/
https://au.news.yahoo.com/aussie-real-estate-agent-apologises-for-murder-jokes-in-house-listing-031026377.html
https://www.cnn.com/2023/11/15/opinions/nar-lawsuit-real-estate-commissions-brobeck/index.html

Timestamps:
00:00–03:10 Intro
03:10 #1—Inside the Minds of Home Sellers
15:50 #2—Aussie agent apologizes for murder jokes in their listing description
25:15 #3—Overall consumer sentiment toward real estate agents
40:23 #4—Do you have your real estate business plan for 2024?
49:16 #5—What we’re thankful for

—--------------------

Connect with Dan Oneil:
https://www.instagram.com/danoneil_/

Connect with The Broke Agent:
https://www.instagram.com/thebrokeagent/

Connect with Dan McKinnon:
https://www.instagram.com/dan_the_realtor/

Connect with Emily McAllister:
https://www.instagram.com/realtoremilymcallister/

--------------------

BAM PARTNERS

𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/

𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200

———

#businessplan #realestateagents #listingdescription
53 min
November 09, 2023 Real Estate Agent BLASTED For "Cold-Hearted Move" | The Walk Thru 080
Brooks Landry and Linzi Breuhan join Captain Dan Oneil and The Broke Agent to discuss all-cash home purchases reaching a nine-year high, a real estate agent blasted for a cold-hearted move, a client review post you need to see, and what agents should be doubling down on.

Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Check out BAM: https://nowbam.com/

This episode’s sources:
https://nowbam.com/all-cash-home-purchases-reach-their-highest-level-in-almost-a-decade/
https://au.news.yahoo.com/real-estate-agent-blasted-for-cold-hearted-move-hours-after-rental-offer-062658526.html
https://nowbam.com/a-client-review-you-need-to-see/
https://nowbam.com/double-down-or-get-left-behind-in-2024/

Timestamps:

00:00–02:17 Intro
02:17 #1—All-cash home purchases reach a nine-year high
11:35 #2—Real estate agent blasted for cold-hearted move
19:07 #3—The client review you need to see
27:59 #4—”Double down or get left behind” (Audie Chamberlain)

—--------------------

Connect with Dan Oneil:
https://www.instagram.com/danoneil_/

Connect with The Broke Agent:
https://www.instagram.com/thebrokeagent/

Connect with Brooks Landry:
https://www.instagram.com/brookslandrygroup/

Connect with Linzi Breuhan:
https://www.instagram.com/soldbylinzi/

--------------------

BAM PARTNERS

𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/

𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200

———

#clientreviews #realestateagents #strengthsandweaknesses
46 min
November 03, 2023 Realtors Found Liable for $1.8 BILLION & The Real Estate Rap Battle | The Walk Thru 079
Jason Cassity and Lindsey Jo join Captain Dan Oneil and The Broke Agent to discuss the Sitzer/Burnett verdict, breaking news about Bob Goldberg stepping down as NAR CEO, a real estate rap battle, and November 2023 content ideas for real estate agents.

Join Byron Lazine for a BAMx Mastermind: "Moving Forward After Class Action Lawsuits" on Friday, November 3rd at 3:00 pm ET / 12:00 pm PT. Sign up for BAMx to get the link, and download the free PDF guide: “11 Point Plan on How To Move Forward in Class Action Aftermath” — https://brokeagentmedia.lpages.co/11-point-plan-for-moving-forward/

Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Check out BAM: https://nowbam.com/

This episode’s sources:
https://nowbam.com/whats-next-for-the-real-estate-industry-reactions-to-the-sitzer-burnett-verdict/
https://nowbam.com/the-verdict-is-in-the-sitzer-burnett-jury-awards-plaintiffs-1-785-billion/
Byron’s 90-minute breaking news Hot Sheet: https://www.youtube.com/watch?v=rnG-8ZoHT0o

Timestamps:
00:00–02:43 Intro
02:43 #1 The Sitzer/Burnett verdict
11:44 Breaking News: Bob Goldberg is stepping down as NAR CEO
18:25 #2—Viral real estate rappers engage in a rap battle
38:07 #3—November 2023 content ideas for agents

—--------------------

Connect with Dan Oneil:
https://www.instagram.com/danoneil_/

Connect with The Broke Agent:
https://www.instagram.com/thebrokeagent/

Connect with Lindsey Jo:
https://www.instagram.com/lindseyyy_jo/

Connect with Jason Cassity:
https://www.instagram.com/jason_cassity/

--------------------

BAM PARTNERS

𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/

𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200

———

#contentideas #realestateagents #nationalassociationofrealtors
46 min
October 26, 2023 This Agent Can’t Stop Going Viral & The Scariest Haunted Showing | The Walk Thru 078
Lindsey Jo and Shane Burgman join Captain Dan Oneil and The Broke Agent to discuss how to turn landlords into listings, the agent that keeps going viral, creepy showing experiences, and a surprising hack that unlocks productivity while simultaneously creating content.

Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Check out BAM: https://nowbam.com/

This episode’s sources:
https://nowbam.com/how-to-turn-zillow-landlords-into-listings/
https://www.instagram.com/p/CyhO3W7LXxg/
https://www.reddit.com/r/realtors/comments/eg34ru/realtors_of_reddit_have_you_ever_had_paranormal/
https://nowbam.com/a-surprising-hack-that-unlocks-productivity-while-simultaneously-creating-content/

Timestamps:
00:00–04:18 Intro
04:18 #1—How to Turn Landlords into Listings (Lindsey Jo)
14:44 #2—Tony B: the agent who keeps going viral
23:30 Calling Tony B
25:55 #3—Spooky Halloween showings
28:59 “Do you believe this stuff?”
31:26 Dan’s story
38:17 “I know people who live in haunted houses.”
42:35 #4—A hack that unlocks creativity while creating content (Krys Benyamein)

—--------------------

Connect with Dan Oneil:
https://www.instagram.com/danoneil_/

Connect with The Broke Agent:
https://www.instagram.com/thebrokeagent/

Connect with Lindsey Jo:
https://www.instagram.com/lindseyyy_jo/

Connect with Shane Burgman:
https://www.instagram.com/shaneburgman/

--------------------

BAM PARTNERS

𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/

𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200

———

#viralcontent #realestatevideo #halloween
50 min
October 19, 2023 Barbara Corcoran Says NOW Is The Best Time To Buy?! | The Walk Thru 077
Delaney Burgess and Dan McKinnon join Captain Dan Oneil and The Broke Agent to discuss the income needed to buy a home, the world’s longest open house, Barbara Corcoran saying now is the best time to buy a house, an Instagram tip from Brock Johnson, and the marketer of the week.

Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Check out BAM: https://nowbam.com/

This episode’s sources:
https://nowbam.com/the-typical-american-household-is-40000-short-on-path-to-homeownership/
https://nowbam.com/the-worlds-longest-open-house/
https://nowbam.com/barbara-corcoran-receives-backlash-for-saying-now-is-the-very-best-time-to-buy-a-house/
https://www.instagram.com/p/CyQwo20LodN/
https://www.instagram.com/p/CyiuVXMu8y1/

Timestamps:

00:00–03:22 Intro
03:22 #1—The typical homebuyer is $40K short on path to homeownership
14:01 #2—The world’s longest open house
27:17 #3—Barbara Corcoran: “This is the very best time to buy a house…”
30:33 The best thing agents can do with this content
38:06 #4—Instagram tip from Brock Johnson
39:13 #5—Marketer of the week

—--------------------

Connect with Dan Oneil:
https://www.instagram.com/danoneil_/

Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/

Connect with Delaney Burgess: https://www.instagram.com/delaneyburgessrealestate/

Connect with Dan McKinnon: https://www.instagram.com/dan_the_realtor/

--------------------

BAM PARTNERS

𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/

𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200

———

#barbaracorcoran #housingmarket #buyingahome
44 min
October 12, 2023 Should Agents Talk About Politics & IG Profile Lead Generation | The Walk Thru 076
Lindsey Jo and Dan McKinnon join Captain Dan Oneil and The Broke Agent to discuss buyers turning relatives into roommates, whether agents should (ever) talk about politics, how to get four leads a day through your Instagram profile, the downfall of Reels, and the marketer of the week.

Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Check out BAM: https://nowbam.com/

This episode’s sources:
https://nowbam.com/buyers-turning-to-family-for-housing-solutions/
https://nowbam.com/how-i-passively-grab-4-leads-a-day-through-my-instagram-bio/
https://www.instagram.com/p/CyMIazpIs5A/?img_index=1

Timestamps:
00:00–02:20 Intro
02:20 #1 — Buyers looking to family for help with saving for a home purchase
11:12 #2 — Should agents (ever) talk about politics?
25:33 #3 – How to passively grab four leads a day through your Instagram bio
37:58 #4 — The downfall of Reels (?)

—--------------------

Connect with Dan Oneil:
https://www.instagram.com/danoneil_/

Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/

Connect with Lindsey Jo:
https://www.instagram.com/lindseyyy_jo/

Connect with Dan McKinnon: https://www.instagram.com/dan_the_realtor/

--------------------

BAM PARTNERS

𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/

𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200

———

#politics #realestateleadgeneration #instagrammarketing
54 min
October 05, 2023 Redfin Leaves NAR & October Content Ideas for Agents | The Walk Thru 075
Jason Cassity and Marie Lee join Captain Dan Oneil and The Broke Agent to discuss October content ideas for real estate agents, what's working on Instagram right now, Redfin leaving NAR, Tyler Lockett's second career as a real estate agent, and the marketer of the week.

Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Check out BAM: https://nowbam.com/

This episode’s sources:
https://nowbam.com/october-2023-content-ideas-for-agents/
https://nowbam.com/redfin-announces-it-is-leaving-nar/
https://nowbam.com/tyler-lockett-wide-receiver-real-estate-agent/
https://www.instagram.com/reel/CxZIcS1th8T/?igshid=MWZjMTM2ODFkZg==

Timestamps:
00:00–02:03 Intro
02:03 #1—October content ideas
17:59 #2—Redfin ends its support of NAR
29:00 #3—Tyler Lockett has a second career in real estate
37:53 #4—Marketer of the week

—--------------------

Connect with Dan Oneil:
https://www.instagram.com/danoneil_/

Connect with The Broke Agent:
https://www.instagram.com/thebrokeagent/

Connect with Jason Cassity:
https://www.instagram.com/jason_cassity/

Connect with Marie Lee:
https://www.instagram.com/movemetotennessee/

--------------------

BAM PARTNERS

𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/

𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200

———

#nationalassociationofrealtors #redfin #contentideas
43 min
September 28, 2023 Real Estate Media Wars & The Biggest News In BAM History | The Walk Thru 074
Paige Steckling and Dan MacKinnon join Captain Dan Oneil and The Broke Agent to discuss an Inman article with a subtle dig at BAM, Josh Flagg’s new media company (Estate Media), real estate agents staying put, Actually Agents joining BAM, and the marketer of the week.

Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Check out BAM: https://nowbam.com/

This episode’s sources:
https://www.inman.com/2023/09/13/lead-the-next-era-of-real-estate-join-us-at-inman-connect-new-york/
https://www.housingwire.com/articles/real-estate-agents-are-staying-put-relitix/
https://nowbam.com/actually-agents-joins-the-broke-agent-at-bam/
https://www.instagram.com/p/Cxn3b05uDhs/

Timestamps:
00:00–02:38 Intro
02:38 #1–Does Inman have a brand identity problem? / Passive aggressive dig from
11:20 #2–Estate Media by Million Dollar Listing star Josh Flag
22:04 #3–Housing Wire: Real estate agents are staying put
35:08 #4–Actually Agents has officially joined BAM!
42:40 #5—Marketer of the week

—--------------------

Connect with Dan Oneil:
https://www.instagram.com/danoneil_/

Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/

Connect with Paige Steckling: https://www.instagram.com/utahrealestatepaige/

Connect with Dan MacKinnon: https://www.instagram.com/dan_the_realtor/

--------------------

BAM PARTNERS

𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/

𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200

———

#inman #actuallyagents #realestatepodcast
46 min
September 21, 2023 How To Improve Your Listing Photos & Top Social Apps For Agents | The Walk Thru 073
Krys Benyamein and Shane Burgman join Captain Dan Oneil and The Broke Agent to discuss five tips for better listing photos, sellers moving because of back-to-office policies, the top seven social media apps for real estate agents (ranked), BAM Camp, and the marketer of the week.

Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

FUBCON 2023: Use promo code “bam_vip30” for 30% off your first ticket. Each additional ticket is 55% off, so buy for your friends who are also looking to scale next year! → https://www.fubcon.com/

BAM + 1000Watt Agent Sentiment Index survey: https://bamx.uscreen.io/programs/july-2023-agent-sentiment-report

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Check out BAM: https://nowbam.com/

This episode’s sources:
https://nowbam.com/5-tips-for-better-listing-photos/
https://nowbam.com/10-of-sellers-are-moving-because-of-return-to-work-policies/
https://www.youtube.com/watch?v=noJ69kfcbb0&t=2s
https://www.instagram.com/p/CxNvuL0r3AG/
https://www.instagram.com/reel/CvhkCJmLGTw/

Timestamps:
00:00–04:06 Intro
04:06 #1–5 Tips for Better Listing Photos (Krys Benyamein / BAM)
09:27 The day of the week Krys publishes listings—and why
12:45 Is there a maximum number of photos to include in a listing?
14:46 #2—10% of sellers are moving due to return-to-office policies (BAM)
21:36 #3—Top 7 social media apps ranked by The Broke Agent (BAM)
28:37 #4—Marketer of the week

—--------------------

Connect with Dan Oneil: https://www.instagram.com/danoneil_/

Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/

Connect with Krys Benyamein: https://www.instagram.com/krysbenyamein/

Connect with Shane Burgman: https://www.instagram.com/shaneburgman/

--------------------

BAM PARTNERS

𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/

𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200

———

#socialmediamarketing #realestatelisting #socialapps
31 min
September 14, 2023 60,000 Agents Just Left The Industry & The Best QR Code Strategies | The Walk Thru 072
Kristen Clowry and Shane Burgman join Captain Dan Oneil and The Broke Agent to discuss 60,000 agents leaving the industry, Tom Toole's 90-day plan for fall, seasonal pop-by ideas, 3 ways agents can use QR codes, and the marketer of the week.

Join us at BAM Camp on September 20 for an unforgettable all-day event in Naples, Florida! https://brokeagentmedia.lpages.co/bam-camp/

Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

FUBCON 2023: Use promo code “bam_vip30” for 30% off your first ticket. Each additional ticket is 55% off, so buy for your friends who are also looking to scale next year! → https://www.fubcon.com/

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Check out BAM: https://nowbam.com/

This episode’s sources:

https://nowbam.com/are-you-ready-for-a-fall-frenzy-of-business-create-a-90-day-plan-to-end-the-year-strong/

https://nowbam.com/20-seasonal-pop-by-ideas-to-stay-top-of-mind-through-the-end-of-the-year

https://nowbam.com/3-ways-real-estate-agents-can-use-qr-codes/

https://www.instagram.com/p/Cw0ESdMODkc/

https://www.instagram.com/reel/Cw0oCoHPOvj/

Timestamps:
00:00–03:33 Intro
03:36 #1—60K agent exodus and Tom Toole’s 90-day plan (BAM)
18:04 #2—20 Fall & winter pop-by ideas (BAM)
27:14 #3—3 Ways agents can use QR codes—Krys Benyamein (BAM)
38:05 #4—Marketer of the week

—--------------------

Connect with Dan Oneil: https://www.instagram.com/danoneil_/

Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/

Connect with Kristen Clowry: https://www.instagram.com/kristensellshouses/

Connect with Shane Burgman: https://www.instagram.com/shaneburgman/

--------------------

BAM PARTNERS

𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/

𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200

———

#qrcode #realestatecareer #realestateagents
48 min

About Your Marketing Playbook

From the publisher's feed

Your no-BS guide to social media, marketing, content and AI for real estate agents. Every week I break down what's actually working right now so you can stop guessing and start growing (with a little bit of sarcasm and humor).