Your Marketing Playbook

By BAM MediaBusiness

Your Marketing Playbook episodes

September 07, 2023 $6 Strategy To Build Your Email List & Instagram’s New Changes | The Walk Thru 071
Lindsey Jo, Kyle Toomey, and Ed Stulak join The Broke Agent to discuss how to build your email list, how to double your email open rate, Instagram’s internal testing of 10-minute Reels, three things to bring on a listing appointment, and the marketers of the week.

Join us at BAM Camp on September 20 for an unforgettable all-day event in Naples, Florida! https://brokeagentmedia.lpages.co/bam-camp/

FUBCON 2023: Use promo code “bam_vip30” for 30% off your first ticket. Each additional ticket is 55% off, so buy for your friends who are also looking to scale next year! → https://www.fubcon.com/

Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Check out BAM: https://nowbam.com/

This episode’s sources:

https://nowbam.com/how-i-instantly-doubled-my-email-open-rate-with-6/

https://www.socialmediatoday.com/news/instagrams-testing-3-minute-10-minute-reels-uploads/692375/

https://nowbam.com/3-pieces-of-real-estate-information-agents-need-to-bring-on-every-appointment/

https://www.instagram.com/p/CwTiS9cgMHS/

https://www.instagram.com/p/Cwxro3nLEPp/

Timestamps:
00:00–03:29 Intro
03:29 #1 – “How I Instantly Doubled My Email Open Rate with $6” (BAM)
16:59 #2 – Instagram is internally testing 3-minute and 10-minute Reels
28:29 #3 -- Three pieces of information agents need to bring on a listing appointment (Tom Toole)
36:19 #4 – Marketers of the week

—--------------------

Connect with Dan Oneil
Instagram: https://www.instagram.com/danoneil_/

TikTok: https://www.tiktok.com/@danoneil__

--------------------

Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent

--------------------

Connect with Kyle Toomey: https://www.instagram.com/kyle_toomey/
Connect with Lindsey Jo: https://www.instagram.com/lindseyyy_jo/
Connect with Ed Stulak: https://www.instagram.com/edstulak/

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BAM PARTNERS

𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/

𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200

———

#emaillist #emailstrategy #instagram
47 min
August 31, 2023 Time to Raise The Bar for a Real Estate License? | The Walk Thru 070
Paige Steckling and Brooks Landry join Captain Dan Oneil and The Broke Agent to discuss Realtor associations and higher standards for agents, role-playing a buyer consultation, fraudulent lenders, and the marketers of the week.

Join us at BAM Camp on September 20 for an unforgettable all-day event in Naples, Florida!
https://brokeagentmedia.lpages.co/bam-camp/

BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe

Use discount code WALKTHRU for 10% off your annual subscription.

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Check out BAM: https://nowbam.com/

This episode’s sources:

https://nowbam.com/should-realtor-associations-set-minimum-standards-for-agents-to-keep-their-license/

https://nowbam.com/agents-beware-of-fraudulent-lenders/

Timestamps:

00:00--02:53 Intro

02:53 #1--Should Realtor Associations hold agents to a higher standard? (BAM)

16:30 #2—Role-playing a buyer consultation (with The Broke Agent as buyer)

30:50 Join us at BAM Camp (BAMx members save 25%)

31:41 #3—Beware of fraudulent lenders (Dan’s story)

42:46 #4---Marketers of the week (videos by Derrick Gregory)

—--------------------

Connect with Dan Oneil

Instagram: https://www.instagram.com/danoneil_/

TikTok: https://www.tiktok.com/@danoneil__

--------------------

Connect with The Broke Agent

Instagram: https://www.instagram.com/thebrokeagent/

TikTok: https://www.tiktok.com/@thebrokeagent

--------------------

Connect with Paige Steckling: https://www.instagram.com/utahrealestatepaige/

Connect with Brooks Landry: https://www.instagram.com/brookslandrygroup/

--------------------

BAM PARTNERS

𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/

𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200

———

#realestatelicense #realestateagents #realestatebrokerage
47 min
August 17, 2023 Cyber Attack Takes Down Multiple MLS's & Why NOT To Send Out Of Office Emails | The Walk Thru 068
Shannon Gillette and Brad Acree join Captain Dan Oneil and The Broke Agent to discuss the MLS outages from the Rapattoni cyber attack, how to crush real estate conferences (like the Tom Ferry Summit), why out-of-office emails are terrible, and takeaways from two of Shannon’s Reels.

Join us in August at the TF Success Summit!! Use promo code PRBAMSS for $100 OFF!! https://www.tomferry.com/ssb

Join us at BAM Camp on September 20th in Naples, Florida — https://brokeagentmedia.lpages.co/bam-camp/

BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Check out BAM: https://nowbam.com/

Timestamps:

00:00–03:37 Intro
03:37 #1 MLS outages and the Rapattoni cyber attack
15:40 #2 Four keys to a successful real estate summit
29:31 #3 Three reasons why NOT to send out-of-office emails
37:32 #4 Marketer of the week

—--------------------

Connect with Dan Oneil
Instagram: https://www.instagram.com/danoneil_/
TikTok: https://www.tiktok.com/@danoneil__

--------------------

Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent

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Connect with Shannon Gillette: https://www.instagram.com/shannon_gillette/

Connect with Brad Acree : https://www.instagram.com/betterwayhome/

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Resources:

https://nowbam.com/after-rapattoni-cyber-attack-mlss-and-agents-are-sharing-creative-solutions/
https://nowbam.com/4-keys-to-a-successful-tom-ferry-success-summit/
https://nowbam.com/3-reasons-not-to-send-ooo-emails-and-what-to-do-instead/
https://www.instagram.com/reel/CvF4h-VM4Bq/
https://www.instagram.com/reel/CvGnvK8O4bU/

———

BAM Partner:
The most accurate, powerful, and effective lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/referral/bam/

#mlslisting #realestateagents #realestateemails
49 min
August 10, 2023 Is Inman Ignoring BAM & Compass CEO's Problem With Remote-Work | The Walk Thru 067
Krys Benyamein and Jason Cassity join Dan Oneil and The Broke Agent to talk about Inman intentionally ignoring BAM, how to master market knowledge, why successful agents go to the office, and the marketer video of the week from BAM’s very own Dan Oneil.

Join us in August at the TF Success Summit!! Use promo code PRBAMSS for $100 OFF!! https://www.tomferry.com/ssb

Join us at BAM Camp! Sign up now for early bird pricing: https://brokeagentmedia.lpages.co/bam-camp/

BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Check out BAM: https://nowbam.com/

Timestamps:

00:00-02:57 Intro
02:59 Is Inman intentionally ignoring BAM?
15:37 Four Steps to master market knowledge
29:04 Successful Agents go to the office
41:55 Marketer of the Week

—--------------------

Connect with Dan Oneil
Instagram: https://www.instagram.com/danoneil_/
TikTok: https://www.tiktok.com/@danoneil__
--------------------

Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent

--------------------

Connect with Krys Benyamein: https://www.instagram.com/krysbenyamein/

Connect with Jason Cassity: https://www.instagram.com/jason_cassity/

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Resources:

https://nowbam.com/is-inman-intentionally-ignoring-bam/
https://nowbam.com/how-to-master-market-knowledge/
https://www.inman.com/2023/08/09/successful-agents-show-up-robert-reffkin-says-in-remote-work-rebuke/
https://nowbam.com/tapping-into-nostalgia-for-listing-videos-that-resonate/
https://www.instagram.com/reel/CvcyhIzA8tO/?utm_source=ig_embed&ig_rid=9d17ba85-f43b-4f7a-b884-97ea2fbe4578
https://www.instagram.com/p/CvPvXfLpw4W/
———

BAM Partner:
The most accurate, powerful, and effective lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/referral/bam/

#inman #compass #realestatepodcast
51 min
August 03, 2023 Real Estate Agent Caught On Ring Camera Doing WHAT?! | The Walk Thru 066
Marie Lee and Shane Burgman join Dan Oneil and The Broke Agent to discuss a real estate agent caught guzzling milk from a seller's fridge, August content ideas, a look at the marketing video of the week, and the worst question agents can ask.

Enter to win two free in-person tickets to the Tom Ferry Success Summit in Dallas (August 22-24, 2023):
https://mailchi.mp/nowbam/tf-summit-ticket-giveaway-2023

Join us in August at the TF Success Summit!! Use promo code PRBAMSS for $100 OFF!!
http://www.tomferry.com/ssb

BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe

Use discount code WALKTHRU for 10% off your annual subscription.

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Check out BAM: https://nowbam.com/

Timestamps:

00:00-03:19 Intro
03:22 Topic #1: Got Milk?
16:01 Topic #2: August content ideas
28:03 Topic #3: The worst question agents can ask a prospect
45:55 Topic #4 Marketer of the Week

—--------------------

Connect with Dan Oneil
Instagram: https://www.instagram.com/danoneil_/

TikTok: https://www.tiktok.com/@danoneil__

--------------------

Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent

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Connect with Marie Lee: https://www.instagram.com/movemetotennessee/

Connect with Shane Burgman: https://www.instagram.com/shaneburgman/

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Resources:

https://www.washingtonpost.com/nation/2023/08/01/real-estate-agent-drinking-milk/
https://nowbam.com/august-2023-content-ideas-for-agents/
https://nowbam.com/the-worst-question-agents-can-ask-on-the-first-phone-call/
https://www.instagram.com/reel/CtfOj3lA7dc/
https://www.instagram.com/reel/CuApQKdgGl4/
https://www.instagram.com/reel/CvIuYshAJoz/
https://www.instagram.com/reel/CvYTvLNAOMm/

———

BAM Partner:
The most accurate, powerful, and effective lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/referral/bam/

#realestateagents #realtorvideo #contentideas
56 min
July 26, 2023 How To Get More Client Reviews & Twitters Rebrand To “X” | The Walk Thru 065
The Broke Agent and Dan Oneil sit down with Linzi Breuhan to discuss Elon rebranding Twitter, a debate about Threads, and how real estate agents can get positive online reviews.

BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe

Use discount code WALKTHRU for 10% off your annual subscription.

Join us in August at the TF Success Summit!! Use promo code PRBAMSS for $100 OFF!! http://www.tomferry.com/ssb

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Check out BAM: https://nowbam.com/

Timestamps:

00:00 - 02:12 Intro
02:12 Topic #1: Twitter Rebrand
05:45 Topic #2: Threads debate
16:10 Topic #3: How to Get Reviews
—--------------------

Connect with Dan Oneil
Instagram: https://www.instagram.com/danoneil_/
TikTok: https://www.tiktok.com/@danoneil__

--------------------

Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent

--------------------

Connect with Linzi Breuhan: https://www.instagram.com/soldbylinzi/

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Resources:
https://www.axios.com/2023/07/24/elon-musk-twitter-x-rebrand

https://nowbam.com/mastering-online-reviews-without-being-pushy/

https://www.instagram.com/p/Cukdskug_yS/

#Threads #realestateagents #realtorvideo
27 min
July 20, 2023 Elevate Your Open House With THIS Strategy | The Walk Thru 064
The Broke Agent and Dan Oneil sit down with Lindsey Jo and Jay Glazer and discuss the marketer of the week, how to elevate your open house, whether you should share your struggles on social media, and whether Threads is already dead for real estate agents.

BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

Join us in August at the TF Success Summit!! Use promo code PRBAMSS for $100 OFF!! http://www.tomferry.com/ssb

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Check out BAM: https://nowbam.com/

Timestamps:
00:00–02:33 Intro
02:34 Topic #1— Promoting your open houses
19:10 Topic #2— Being authentic on social media
33:24 Topic #3— Is Threads already dead?
44:33 Topic #4— Marketer of the week

—--------------------
Connect with Dan Oneil
Instagram: https://www.instagram.com/danoneil_/
TikTok: https://www.tiktok.com/@danoneil__
--------------------
Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent
--------------------
Connect with Lindsey Jo: https://www.instagram.com/lindseyyy_jo/

Connect with Jay Glazer: https://www.instagram.com/jayglazernyc/
--------------------

Resources:
https://nowbam.com/elevate-your-open-houses-with-this-simple-strategy/.
https://nowbam.com/real-and-raw-sharing-personal-struggles-on-instagram/
https://www.instagram.com/p/Cu0RD_qvDbU/?img_index=1

#openhouse #realestateagents #threads
50 min
July 13, 2023 What’s Working on Threads and Language Agents Should NEVER Use | The Walk Thru 063
The Broke Agent and Dan Oneil bring in Brooks Landry and Dan MacKinnon to discuss professionalism with agents and clients, best practices for agents on Threads, time blocking, and this week's marketing videos.

BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

Join us in August at the TF Success Summit!! Use promo code PRBAMSS for $100 OFF!! http://www.tomferry.com/ssb

YouTube Webinar with Tom Storey on July 19 – Sign up so you don’t miss it: https://us02web.zoom.us/webinar/register/WN_02VupyqyT3e-QOLs5ezGUQ#/registration

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Check out BAM: https://nowbam.com/

Timestamps:

0:00 - 03:43 Intro
03:52 Topic #1— Professionalism with clients and agents
15:59 Topic #2— What agents should do on Threads
30:42 Topic #3— The most important time block no one talks about
48:27 Topic #4— Marketing of the Week

—--------------------

Connect with Dan Oneil
Instagram: https://www.instagram.com/danoneil_/
TikTok: https://www.tiktok.com/@danoneil__

--------------------

Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent

--------------------

Connect with Brooks Landry: https://www.instagram.com/brookslandrygroup/

Connect with Dan MacKinnon: https://www.instagram.com/dan_the_realtor/

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Resources:
https://nowbam.com/hey-bruh-maybe-its-time-to-review-professional-language/

https://nowbam.com/dont-know-what-to-say-on-threads-use-these-26-posts-as-inspiration/

https://nowbam.com/the-most-important-time-block-that-no-one-ever-talks-about/

https://www.instagram.com/reel/CratjZ5rut6/?igshid=MzRlODBiNWFlZA==

https://www.instagram.com/reel/CuaN_nOv0Bi/?igshid=MzRlODBiNWFlZA==

#Threads #realestateagents #realtorvideo
55 min
July 06, 2023 Why Real Estate Agents NEED To Be On Instagram Threads | The Walk Thru 062
The Broke Agent and Dan Oneil bring in Shane Burgman and Paige Steckling to discuss sales goals for the year's halfway point, 12 newbie agent behaviors, Threads, and this week's viral Realtor video.

BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe

Use discount code WALKTHRU for 10% off your annual subscription.

YouTube Webinar with Tom Storey – Sign up so you don’t miss it: https://us02web.zoom.us/webinar/register/WN_02VupyqyT3e-QOLs5ezGUQ#/registration

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Check out BAM: https://nowbam.com/

Timestamps:
00:00 - 03:25 Intro
03:26 Topic #1— Halfway Point: Sales Goals
16:28 Topic #2— 12 Newbie Agent Behaviors
32:42 Topic #3— Threads
46:10 Topic #4— Realtor Video of the Week

—--------------------

Connect with Dan Oneil
Instagram: https://www.instagram.com/danoneil_/
TikTok: https://www.tiktok.com/@danoneil__

--------------------

Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent

--------------------

Connect with Paige Steckling:
https://www.instagram.com/utahrealestatepaige/

Connect with Shane Burgman:
https://www.instagram.com/shaneburgman/

--------------------

Resources:

https://nowbam.com/its-midyear-are-you-on-track-to-meet-your-goals/

https://www.inman.com/2021/06/29/top-10-newbie-agent-practices-that-frustrate-listing-agents/

https://nowbam.com/threads-for-the-real-estate-industry-my-initial-thoughts-on-metas-new-app/

https://digiday.com/marketing/metas-twitter-rival-threads-has-launched-heres-what-you-need-to-know/

https://www.instagram.com/reel/CtMxWufLizQ/?igshid=YzcxN2Q2NzY0OA==

#Threads #realestateagents #realtorvideo
53 min
June 29, 2023 Three Things Killing Your Instagram Engagement | The Walk Thru 061
The Broke Agent and Dan Oneil welcome Hailey Ingram of Coffee & Contracts and Amanda Palmeri of The Oneil Team to this week's episode of The Walk Thru. They discuss how to keep your clients coming back, utilizing broadcast channels, the three things hurting your Instagram engagement, the realtor video of the week, and July content ideas for creators.

BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Check out BAM: https://nowbam.com/

Timestamps:
00:00–02:02 Intro
02:02 Topic #1: “Keep your clients coming back” (BAM–Tom Toole)
12:00 Topic #2: “Best Practices for Broadcast Channel”
19:31 Topic #3: “3 things killing your Instagram Engagement”
30:50 Topic #4: “Marketing of the week”
37:54 Topic #5: July Content Ideas

—--------------------

Connect with Dan Oneil
Instagram: https://www.instagram.com/danoneil_/
TikTok: https://www.tiktok.com/@danoneil__

--------------------

Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent

--------------------

Connect with Haley Ingram: https://www.instagram.com/coffeecontracts/

Connect with Amanda Palmeri: https://www.instagram.com/amandapalmeri/
--------------------

Resources:
https://nowbam.com/keep-your-clients-coming-back-32-touchpoints-in-3-easy-steps/

https://nowbam.com/how-to-utilize-broadcast-channels-on-instagram/

https://nowbam.com/three-things-that-can-hurt-your-instagram-engagement-and-what-to-do-instead/

https://www.instagram.com/p/CpXx1mqKWBO/

#instagramstrategy #instagram #realestatemarketing
44 min

About Your Marketing Playbook

From the publisher's feed

Your no-BS guide to social media, marketing, content and AI for real estate agents. Every week I break down what's actually working right now so you can stop guessing and start growing (with a little bit of sarcasm and humor).