Your Marketing Playbook

By BAM MediaBusiness

Your Marketing Playbook episodes

June 22, 2023 The BEST Ways For Agents To Meet New Clients | The Walk Thru 060
On this week's episode, Dan Oneil and The Broke Agent talk to agents Lindsay Jo and Linzi Bruehan on how to create loyal clients out of leads, the best activities to meet people, cutting costs as an agent, and this week's marketing news.

BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

REFER – The real estate industry’s most innovative referral network: https://nowbam.com/refer/

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Check out BAM: https://nowbam.com/

Timestamps:

00:00 - 02:47 Intros

02:49 - How to attract leads that convert to loyal clients

14:55 - LA Golf can be a deal maker

24:17 - Mortgage professionals living paycheck to paycheck

36:48 - Incoming marketing news

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Connect with Dan Oneil

Instagram: https://www.instagram.com/danoneil_/

TikTok: https://www.tiktok.com/@danoneil__

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Connect with The Broke Agent

Instagram: https://www.instagram.com/thebrokeagent/

TikTok: https://www.tiktok.com/@thebrokeagent

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Connect with Lindsey Jo: https://www.instagram.com/lindseyyy_jo/

Connect with Linzi Bruehan: https://www.instagram.com/soldbylinzi/

Resources:

https://nowbam.com/how-to-attract-leads-that-convert-to-loyal-clients-the-personal-brand-advantage/

https://therealdeal.com/la/2023/06/18/in-la-golf-can-be-a-dealmaker/

https://nowbam.com/mortgage-professionals-living-paycheck-to-paycheck/

https://nowbam.com/master-sneak-peak-videos-for-any-type-of-real-estate-listing/

#realestate #personalbranding #TheBrokeAgent
48 min
June 15, 2023 Messi's Impact On Miami RE & The Most Creative Listing Video EVER!? | The Walk Thru 059
On this week's episode, Dan Oneil and The Broke Agent talk to Jason Cassity and get his take on the Messi Mansion in Miami, how much to spend on Ads, instagram stories, and the guys look at a video guaranteed to make you smile.

BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

Join the REFER network: https://refernetwork.co/

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Check out BAM: https://nowbam.com/

Timestamps:

0:00-2:49 - Intro

02:50 - Messi to Miami

13:10 - How much agents should spend on Google and Facebook Ads

27:02 - Are TikTok dances back?

31:28 - A Great Matt Lionetti Listing Video

36:53 - Instagram Stories For this week in Marketing

Sources:
https://therealdeal.com/miami/2023/06/08/messi-to-miami-what-that-means-for-real-estate/
https://nowbam.com/how-much-should-agents-spend-on-google-and-facebook-ads/

—--------------------

Connect with Dan Oneil

Instagram: https://www.instagram.com/danoneil_/

TikTok: https://www.tiktok.com/@danoneil__

—--------------------

Connect with The Broke Agent

Instagram: https://www.instagram.com/thebrokeagent/

TikTok: https://www.tiktok.com/@thebrokeagent

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Connect with Jason Cassity: https://www.instagram.com/jason_cassity/

#messi #lionelmessi #miamirealestate
47 min
June 08, 2023 How Apple Vision Can Change The Industry & Videos That Bring You Leads | The Walk Thru 058
New BAM creators Tessabella Jelten and Ramon Casaus join Dan Oneil and The Broke Agent to discuss what Apple Vision Pro means for real estate, four types of videos for lead generation, the best "Just Closed" videos, and how to get out of a content rut.

BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Check out BAM: https://nowbam.com/

Timestamps:

00:00–02:34 Intro

02:35 Topic #1: Apple Vision Pro

12:30 Topic #2: 4 Types of Videos for Lead Gen

23:25 Topic #3: Best “Just Closed” Videos

30:50 Topic #4: How to get out of a Content Rut

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Connect with Dan Oneil

Instagram: https://www.instagram.com/danoneil_/

TikTok: https://www.tiktok.com/@danoneil__

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Connect with The Broke Agent

Instagram: https://www.instagram.com/thebrokeagent/

TikTok: https://www.tiktok.com/@thebrokeagent

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Connect with Tessabella Jelten: https://www.instagram.com/tessaabellaa/

Connect with Ramon Casaus: https://www.instagram.com/ramon.casaus/

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Resources:

https://nowbam.com/the-return-of-virtual-showings-how-apple-vision-pro-will-revolutionize-the-industry/

https://nowbam.com/4-types-of-videos-proven-to-generate-leads-for-real-estate-agents/

https://nowbam.com/how-to-create-just-closed-videos-that-seal-the-deal-with-potential-sellers/

https://www.instagram.com/p/CtNgqoLuT3L/

#applevisionpro #realestatemarketing #realestatecontent
43 min
May 25, 2023 Agents Are QUITTING & The Best Short-Form Listing Video EVER?! | The Walk Thru 057
Agents leaving the industry, a Serhant listing video idea, a 1% down loan by Rocket Mortgage, Meta's Twitter competitor app, and how to create a strong newsletter are this week’s trending topics as Paige Steckling and Tom Storey join Captain Dan Oneil and The Broke Agent.

Interested in taking your marketing game from rookie to rockstar? Check out Jason Pantana’s Marketing Pro and get 10% off by using our discount code (BAMPro) at checkout: https://www.tomferry.com/mpb/

BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Check out BAM: https://nowbam.com/

Timestamps:

00:00–01:44 Intro

01:44 #1—Agents are leaving the industry (NAR)

09:54 Shane Burgman green screen video

12:21 #2—A listing video idea from Ryan Serhant (BAM)

19:16 Page Steckling's listing video

26:13 #3—Rocket Mortgage offers a 1% down mortgage loan

32:24 #4—Meta’s Twitter competitor app

38:00 #5—How to create a strong newsletter

—--------------------

Connect with Dan Oneil

Instagram: https://www.instagram.com/danoneil_/

TikTok: https://www.tiktok.com/@danoneil__

—--------------------

Connect with The Broke Agent

Instagram: https://www.instagram.com/thebrokeagent/

TikTok: https://www.tiktok.com/@thebrokeagent

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Connect with Paige Steckling: https://www.instagram.com/utahrealestatepaige/

Connect with Tom Storey: https://www.instagram.com/thestoreyteam/

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Resources:

https://cdn.nar.realtor/sites/default/files/documents/monthly-membership-04-2023.pdf

https://nowbam.com/the-listing-video-from-ryan-serhant-that-every-agent-can-replicate/

https://nowbam.com/rocket-mortgage-announces-1-down-home-loan-program/

https://www.socialmediatoday.com/news/meta-twitter-competitor-app-launch/650812/

https://www.inman.com/2023/05/25/how-to-create-an-email-newsletter-that-cuts-through-the-noise/

#realestateagent #realestatemarketing #realestatevideos
45 min
May 18, 2023 New Realtor Safety Alerts in The MLS? | The Walk Thru 056
Realtor safety, how to create a podcast people actually listen to, consumer perception of the housing market vs reality, and this week in social are today’s topics as Haley Ingram and Andrew Undem join Captain Dan Oneil and The Broke Agent.

BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe
Use discount code WALKTHRU for 10% off your annual subscription.

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Check out BAM: https://nowbam.com/

Timestamps:

00:00–02:29 Intro

02:29 Topic #1—Realtor safety

12:07 Topic #2—How to build a podcast people will actually listen to

28:53 Topic #3—Consumer perceptions vs reality

47:42 Topic #4—Today in social

—--------------------

Connect with Dan Oneil
Instagram: https://www.instagram.com/danoneil_/
TikTok: https://www.tiktok.com/@danoneil__

—--------------------

Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent

—--------------------

Connect with Haley Ingram: https://www.instagram.com/coffeecontracts/

Connect with Andrew Undem: https://www.instagram.com/undem/

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Resources:
https://www.inman.com/2023/05/17/danger-ahead-mlss-consider-agent-alerts-for-perilous-properties/

https://nowbam.com/how-to-create-a-podcast-that-people-actually-listen-to/

https://nowbam.com/consumers-housing-market-perceptions-vs-reality/

https://www.socialmediatoday.com/news/report-best-times-to-post-social-platforms-twitter-instagram-tiktok-facebook-pintrist-linkedin/650006/

#realtorsafety #instagrampost #instagramstrategy
1 hr 1 min
May 11, 2023 MrBeast Buys a Neighborhood & 72% of Renters Will NEVER Own a Home!? | The Walk Thru 055
Renters saying homeownership is out of reach, MrBeast buying an entire neighborhood, a Barstool vs BAM debate, and Zillow 3.0 are today’s topics as Dustin Brohm, aka The Massive Agent, and Brooks Landry join Captain Dan Oneil and The Broke Agent.

Interested in taking your marketing game from rookie to rockstar? Check out Jason Pantana’s Marketing Pro and get 10% off by using our discount code (BAMPro) at checkout: https://www.tomferry.com/mpb/

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Check out BAM: https://nowbam.com/

Timestamps:
00:00–03:29 Intro
03:29 Topic #1: 72% of Renters Say They Will NEVER Own a Home (BAM)
16:59 Topic #2: MrBeast Buys Up an Entire Neighborhood
21:17 Topic #3: The Barstool vs BAM debate w/ Byron Lazine and Dave Cullinane
34:00 Topic #4: Zillow 3.0—Is it working?

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Connect with Dan Oneil
Instagram: https://www.instagram.com/danoneil_/

TikTok: https://www.tiktok.com/@danoneil__

—--------------------
Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent
—--------------------
Connect with Dustin Brohm aka The Massive Agent: https://www.instagram.com/massiveagent/

Connect with Brooks Landry: https://www.instagram.com/brookslandrygroup/
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Resources:

https://nowbam.com/72-of-renters-believe-homeownership-will-never-happen

https://nowbam.com/mrbeast-buys-entire-neighborhood/
https://nowbam.com/barstool-sports-calls-out-real-word-with-unhinged-clip/

https://www.inman.com/2023/05/10/zillow-3-0-is-it-working/

#homeownership #mrbeast #barstool
42 min
May 04, 2023 Signs You're A BAD Agent & The Effects Of Client Reviews | The Walk Thru 054
Twelve signs of a bad real estate agent, the surprising psychology behind client reviews, office culture, May content ideas, and a new marketing reaction are today’s topics as Shane Burgman and Ryan Mack join Captain Dan Oneil and The Broke Agent.

Interested in taking your marketing game from rookie to rockstar? Check out Jason Pantana’s Marketing Pro and get 10% off by using our discount code (BAMPro) at checkout: https://www.tomferry.com/mpb/

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Check out BAM: https://nowbam.com/

Timestamps:
00:00–04:30 Intro
04:30 Topic #1: "12 Clear Signs of a Bad Real Estate Agent”
16:44 Topic #2: The surprising psychology behind client reviews
35:10 Topic #3: Office culture
42:55 Topic #4: May content ideas
47:23 Topic #5: Reaction to a marketing video

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Connect with Dan Oneil
Instagram: https://www.instagram.com/danoneil_/
TikTok: https://www.tiktok.com/@danoneil__
—--------------------
Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent
—--------------------
Connect with Shane Burgman: https://www.instagram.com/shaneburgman/

Connect with Ryan Mack: https://www.instagram.com/ryan_the_mac/

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Resources:
https://www.homelight.com/blog/signs-of-a-bad-real-estate-agent/

https://www.inman.com/2023/04/30/the-surprising-psychology-behind-client-reviews/

https://nowbam.com/may-2023-content-ideas-for-agents/

https://www.instagram.com/p/CryWGYuLZBo/

#realestatereviews #realestatemistakes #realestateagents
52 min
April 27, 2023 House FALLS Off Cliff & Best YouTube Short Strategy | The Walk Thru 053
Homes falling off cliffs, what agents need in their car, YouTube Shorts strategy, finding listings in the wild, and agent marketing wins by @benfisherteam are today’s topics as Ken Pozek and Marley Presswood join Dan Oneil and The Broke Agent.

Get your ticket to an exclusive all-day Mastermind Golf Experience at the Tiburón Golf Club at The Ritz-Carlton Naples on Friday, May 5, 2023. Space is limited. Book your spot today: https://brokeagentmedia.lpages.co/bam-golf-mastermind/

Interested in taking your marketing game from rookie to rockstar? Check out Jason Pantana’s Marketing Pro and get 10% off by using our discount code (BAMPro) at checkout: https://www.tomferry.com/mpb/

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn
Check out BAM: https://nowbam.com/

Timestamps:
00:00–02:48 Intro
02:48 Topic #!: Utah houses falling off a cliff
10:38 Topic #2: What agents need in their car (BAM / Troy Palmquist)
15:38 Topic #3: YouTube Shorts strategy by Paddy Galloway
24:04 Topic #4 : Finding listings in the wild (BAM / Tom Toole)
38:03 Topic #5: Spotlight: agent marketing wins by @benfisherteam

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Connect with Dan Oneil
Instagram: https://www.instagram.com/danoneil_/
TikTok: https://www.tiktok.com/@danoneil__
—--------------------
Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent
—--------------------
Connect with Ken Pozek: https://www.instagram.com/kenpozek/

Connect with Marley Presswood: https://www.instagram.com/marleypresswoodgroup/
—--------------------

Resources:
https://nowbam.com/two-homes-slide-off-cliff-in-utah/https://www.instagram.com/p/Crbpxquv7Zr/

https://nowbam.com/whats-in-your-car-building-the-ultimate-real-estate-go-bag/
https://nowbam.com/decoding-the-youtube-shorts-algorithm/
https://nowbam.com/how-to-find-listings-in-the-wild/
https://www.instagram.com/p/Cqf4AF8DZJU/
https://www.instagram.com/p/CoNcejbjrrz/
https://www.instagram.com/p/CnM5U6uDpo0/
https://www.instagram.com/p/CnCsA8vjDd-/

#youtubeshorts #shorts #realestatepodcast
44 min
April 20, 2023 The Best Real Estate Ad of 2023 & Video Tips From MrBeast | The Walk Thru 052
BAM’s one year anniversary, the best (and worst) cities for weed, video tips from Mr. Beast, controversy over interviewing restaurant owners, and an incredible agent ad are today’s topics as Paige Steckling and new BAM Creator Tom Storey join Dan Oneil and The Broke Agent.

Get your ticket to an exclusive all-day Mastermind Golf Experience at the Tiburón Golf Club at The Ritz-Carlton Naples on Friday, May 5, 2023. Space is limited. Book your spot today: https://brokeagentmedia.lpages.co/bam-golf-mastermind/

Interested in taking your marketing game from rookie to rockstar? Check out Jason Pantana’s Marketing Pro and get 10% off by using our discount code (BAMPro) at checkout: https://www.tomferry.com/mpb/

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn

Check out BAM: https://nowbam.com/

Timestamps:
00:00–04:30 Intro
04:30 Topic #1 Building a media company: BAM’s 1 yr Anniversary!
07:32 Special announcement: our newest BAM Creator
13:34 Topic #2: 2023 Best (and Worst) Cities for Weed
22:51 Topic #3: Video tips from Mr. Beast
33:03 Topic #4: Controversy over interviewing restaurant owners
46:34 Topic #5: An incredible agent ad
51:46 Winner of a free module of Jason Pantana’s Marketing Pro course

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Connect with Dan Oneil
Instagram: https://www.instagram.com/danoneil_/
TikTok: https://www.tiktok.com/@danoneil__
—--------------------
Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent
—--------------------
Connect with Paige Steckling: https://www.instagram.com/utahrealestatepaige/

Connect with Tom Storey: https://www.instagram.com/thestoreyteam/
—--------------------

Resources:
https://nowbam.com/bams-one-year-anniversary-building-a-media-company/
https://nowbam.com/2023s-best-and-worst-cities-for-weed/
https://blog.hubspot.com/marketing/mrbeast-psychological-biases

https://www.instagram.com/p/CrJUXV-p8oC/?hl=en
https://www.instagram.com/p/CqaTnBgAf54/

#mrbeast #realestateadvertising #realestatepodcast
54 min
April 13, 2023 The Biggest Listing Appointment MISTAKE & Video Trends for Agents | The Walk Thru 051
Video trends for agents, the listing presentation mistake that’s probably costing you, first-time homebuyer optimism, and real estate rapper @stevendiaz_realtor are today’s topics as Lindsey Jo and Dustin Brohm join Captain Dan Oneil and The Broke Agent.

Interested in taking your marketing game from rookie to rockstar? Check out Jason Pantana’s Marketing Pro and get 10% off by using our discount code (BAMPro) at checkout: https://www.tomferry.com/mpb/

Get your ticket to an exclusive all-day Mastermind Golf Experience at the Tiburón Golf Club at The Ritz-Carlton Naples on Friday, May 5, 2023. Space is limited. Book your spot today: https://brokeagentmedia.lpages.co/bam-golf-mastermind/

Get your free copy of BAM’s newest ebooks:
“Video Gear for Every Budget”: https://brokeagentmedia.lpages.co/video-gear-for-every-budget/

“Mastering the Green Screen”:
https://brokeagentmedia.lpages.co/how-to-green-screen/

Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/

Subscribe to BAM YouTube: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn

Check out BAM: https://nowbam.com/

Timestamps:
00:00–03:20 Intro
03:20 Topic #1: Video consumption trends & top takeaways for agents
05:21 A video tip from The Broke Agent (a Walk Thru exclusive)
16:20 Topic #2: The listing appointment mistake that’s probably costing you
30:01 Topic #3: First-time homebuyers are optimistic amid uncertain market
37:27 Topic #4: Real estate rapper @stevendiaz_realtor

—--------------------
Connect with Dan Oneil
Instagram: https://www.instagram.com/danoneil_/
TikTok: https://www.tiktok.com/@danoneil__
—--------------------
Connect with The Broke Agent
Instagram: https://www.instagram.com/thebrokeagent/
TikTok: https://www.tiktok.com/@thebrokeagent
—--------------------
Connect with Lindsey Jo: https://www.instagram.com/lindseyyy_jo/
Connect with Dustin: https://www.instagram.com/massiveagent/
—--------------------
Steven Diaz (the Real Estate Rapper): https://www.instagram.com/stevendiaz_realtor/
Shane Burgman: https://www.instagram.com/shaneburgman/

Resources:
https://nowbam.com/video-consumption-trends-revealed-5-takeaways-for-content-creators/https://nowbam.com/the-listing-appointment-mistake-thats-probably-costing-you/
https://nowbam.com/first-time-homebuyers-optimistic-amid-uncertain-market/
https://www.instagram.com/p/Cqb3MOEJhYY/
https://www.instagram.com/p/CpoYKWfDf7E/
https://www.instagram.com/p/Cpbq7HNDP7r/
https://www.instagram.com/p/Covrip5JlL9/
https://www.instagram.com/p/Co8oddnDLoa/https://www.instagram.com/p/Cq6TL0esgBy/

#listingpresentation #realestatecontent #realestatemarketingideas
46 min

About Your Marketing Playbook

From the publisher's feed

Your no-BS guide to social media, marketing, content and AI for real estate agents. Every week I break down what's actually working right now so you can stop guessing and start growing (with a little bit of sarcasm and humor).