Your Marketing Playbook

The Tinder of real estate, Robert Reffkin’s quote calling home offices the “killer of culture,” the return of Instagram photos, and the Tom Ferry Elite Retreat are today’s topics as Marley Presswood and Andrew Undem join Dan Oneil and The Broke Agent.   

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM 

➡️  https://www.trykcm.com/BAM   

Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/     

Subscribe to this channel: https://tinyurl.com/aatxhaka   

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn   

Check out BAM: https://brokeagentmedia.com/   

Timestamps:  

00:00–03:56 Intro 

03:56 Topic #1: “Swipe right for a house”  

08:32 “It isn’t solving any problems.”  

09:30 Could work as an app matching agents to buyers/sellers 

10:42 Topic #2: Instagram photos will get more focus in 2023 

12:47 Marley’s “insane” results from a photo dump 

16:27 “Content distribution is queen, and she wears the pants.” 

23:00 Topic #3: Are home offices the “killer of culture”?  

32:19 “No one wants to be the person who keeps saying ‘Zero’.” 

35:27 Topic #4: The Tom Ferry Elite Retreat in Las Vegas  

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Connect with Dan Oneil 

Instagram: https://www.instagram.com/danoneil_/   

TikTok: https://www.tiktok.com/@danoneil__  

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Connect with The Broke Agent 

Instagram: https://www.instagram.com/thebrokeagent/ 

TikTok: https://www.tiktok.com/@thebrokeagent

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Connect with Marley Presswood: https://www.instagram.com/marleypresswoodgroup/  

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Connect with Andrew Undem: https://www.instagram.com/undem/  

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Resources:  

https://nowbam.com/swipe-right-for-a-house-ifinder-is-the-first-dating-app-to-match-home-buyers-and-sellers/

https://www.socialmediatoday.com/news/Instagram-Chief-Says-Photos-Will-Get-More-Focus-in-2023/640988/ 

https://www.inman.com/2023/01/24/compass-ceo-robert-reffkin-calls-home-offices-the-killer-of-culture/ 

#ifinder #realestateteam #realestatepodcast

Chris Smith’s Instagram question, a BAM article on defining luxury, Housle as the Wordle of real estate, a Redfin iBuying confession, and Brooks Landry’s IG Reel about Facebook are today’s topics as Victoria Velazquez and Brooks Landry join Byron Lazine and The Broke Agent.   

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM   

Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/     

Learn more about next week's BAM webinar with KCM: https://mailchi.mp/nowbam/demystifying-the-market-in-2023

Subscribe to this channel: https://tinyurl.com/aatxhaka  

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn   

Check out BAM: https://brokeagentmedia.com/   

Timestamps:    

00:00–03:57 Intro 

03:57 Topic #1: Are your sellers your (temporary) boss? (BAM) 

17:08 “I don’t want a partner.” 

20:04 Topic #2: “Feeling Gucci: What Really Defines a Luxury RE Agent” 

(BAM) 23:07 “Do you stage a $300K home—out of pocket?” 

31:27 Topic #3: “Housle: the Wordle of Real Estate” (BAM) 

32:05 Personal takes on Housle 

36:58 Topic #4: Glenn Kelman’s confession about Redfin’s iBuying venture 

42:13 Owning your mistakes versus blaming the market 

44:18 Topic #5: Brooks Landry’s Instagram Reel 

45:54 The Broke Agent on audio for reels 

50:00 “I’d stay away from it 90% of the time.” 

54:25 Next week’s KCM webinar: “Demystifying the Market”

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Connect with Byron: Website: https://byronlazine.com    

Instagram: https://www.instagram.com/byronlazine    

TikTok: https://www.tiktok.com/@byronlazine  

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Connect with The Broke Agent 

Instagram: https://www.instagram.com/thebrokeagent/ 

TikTok: https://www.tiktok.com/@thebrokeagent

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Connect with Victoria: https://www.instagram.com/victoriavelazquez/  

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Connect with Brooks: https://www.instagram.com/brookslandrygroup/  

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Resources:  

https://nowbam.com/agents-react-are-your-sellers-your-boss/ 

https://nowbam.com/feeling-gucci-what-really-defines-a-luxury-real-estate-agent/ 

https://nowbam.com/housle-the-wordle-of-real-estate/ 

https://therealdeal.com/national/2023/01/18/glenn-kelman-redfin-should-have-shuttered-risky-ibuying-earlier/ 

https://www.instagram.com/reel/Cnj7z02qxrz/?igshid=YmMyMTA2M2Y= 

#realestateagent #homesellers #realestatepodcast

Mover migration studies, video nerves, Twitter notes, BAM Creators, and the rebranding of Broke Agent Media as BAM are today’s topics as Nicole White and Matt Lionetti join Byron Lazine and The Broke Agent.   

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM   

Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/     

Subscribe to this channel: https://tinyurl.com/aatxhaka   

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn   

Check out BAM: https://brokeagentmedia.com/   

Timestamps: 

00:00–02:35 Intro 

02:36 Real Word vs. Over Ask 

04:31 Topic #1 2022 Mover Migration Studies 

06:20 Get me out of California  

08:00 What’s happening in Toronto? 

10:29 Pull the data that’s positive for your market  

13:44 Topic #2 Overcome Video Nerves 

14:26 Matt’s advice: Enthusiasm sells 

21:49 Nicole’s advice: Go Live 

24:51 Eric’s advice: Team up 

26:41 Byron’s advice: Think macro to micro  

28:23 Topic #3 Twitter Notes 

29:58 Twitter should not be ignored 

35:05 How agents can use Twitter to grow their local business 

39:50 Topic #4 BAM Creators 

40:28 Two shows coming from Matt Lionetti 

43:10 Nicole’s reno skills 

45:10 Topic #5 BAM name change   

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Connect with Byron: Website: https://byronlazine.com    

Instagram: https://www.instagram.com/byronlazine    

TikTok: https://www.tiktok.com/@byronlazine  

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Connect with The Broke Agent 

Instagram: https://www.instagram.com/thebrokeagent/ 

TikTok: https://www.tiktok.com/@thebrokeagent

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Connect with Nicole: https://www.instagram.com/nicolewhiterealtor/  

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Connect with Matt: https://www.instagram.com/matt.lionetti/  

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Resources:  

https://nowbam.com/2022-mover-migration-studies/ 

https://nowbam.com/overcome-video-nerves-5-tips-to-gain-confidence-on-camera/ 

https://blog.hootsuite.com/twitter-notes/ 

https://nowbam.com/what-is-a-bam-creator/ https://nowbam.com/from-broke-agent-media-to-bam/

#realestatecontent #contentcreation #realestatepodcast

The BAM expired listings cold-calling event recap, how to organize lead generation, the Redfin CEO’s Twitter outburst, and new Facebook rules for agents are today’s topics when Dan Oneil and Tom Toole join Byron Lazine and The Broke Agent.   

Check out the EPIC LIVE Expired Listings Call with Byron Lazine, Tom Toole & Dan Oneil:  https://www.youtube.com/watch?v=vCH7tF5seHI   

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM   

Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/     

Subscribe to this channel: https://tinyurl.com/aatxhaka   

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn   

Check out Broke Agent Media: https://brokeagentmedia.com/   

Timestamps:  

00:00–03:31 Intro 

03:31 Topic #1: Expired Listings Cold Call Recap 

04:09 Tom’s takeaways 

06:31 Dan’s takeaways 

08:29 The Broke Agent’s takeaways 

10:31 Byron’s takeaways 

17:23 Topic #2 “How to Organize Your Lead Generation Time?”  

22:05 We have to prioritize follow-up as much as cold calls. 

27:39 Topic #3: Redfin CEO’s Twitter Outburst 

29:38 Satire, reaction, response, stories, invitation 

43:54 Topic #4: “Facebook’s New Rules for Real Estate Listings” 

45:45 Should agents focus on their personal or business page?  

Connect with Byron: Website: https://byronlazine.com    

Instagram: https://www.instagram.com/byronlazine    

TikTok: https://www.tiktok.com/@byronlazine  

—-------------------- 

Connect with The Broke Agent 

Instagram: https://www.instagram.com/thebrokeagent/ 

TikTok: https://www.tiktok.com/@thebrokeagent

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Connect with Dan: https://www.instagram.com/danoneil_/  

—-------------------- 

Connect with Tom: https://www.instagram.com/tomtoole3rd/  

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Resources:  

https://www.youtube.com/watch?v=vCH7tF5seHI 

https://brokeagentmedia.com/how-to-organize-your-lead-generation-time/ 

https://brokeagentmedia.com/glenn-kelman-responds-to-chris-smith-tweet-agents-react/ 

https://brokeagentmedia.com/facebooks-new-rules-for-real-estate-listings/ 

#redfin #realestatenews #realestatepodcast

How to maximize your marketing in a down market, videos real estate agents can make in 2023, the best of 2022, and New Year business resolutions are today’s topics as Paige Steckling and Brad McCallum join Byron Lazine and The Broke Agent.   

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM   

Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/     

Subscribe to this channel: https://tinyurl.com/aatxhaka   

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn   

Check out Broke Agent Media: https://brokeagentmedia.com/   

Sign up for BAM Caption Course: https://mailchi.mp/d068c10b1c01/captions 

Timestamps:

00:00–02:25 Intro 

02:25 Topic #1: “How to Maximize Marketing in a Down Market” (Housing Wire) 

05:59 What Paige is doing to maximize exposure 

16:20 Brad’s biggest marketing hack 

21:22 Topic #2: “Videos Real Estate Agents Can Make In 2023” (BAM) 

24:32 Brad’s bold prediction for 2023 

27:26 Pros of green screen and a hack for getting into the luxury market 

34:23 Topic #3: Best of 2022 

34:44 Brad’s best of 2022 

36:37 Paige’s best of 2022 

40:55 Eric’s best of 2022  

43:04 Byron’s best 2022 

45:22 Topic #4: New Year Business Resolutions 

45:38 Paige’s resolutions 

47:38 Brad’s resolutions 

49:48 Eric’s resolutions 

53:01 Byron’s resolutions

Connect with Byron: Website: https://byronlazine.com    

Instagram: https://www.instagram.com/byronlazine    

TikTok: https://www.tiktok.com/@byronlazine  

—-------------------- 

Connect with The Broke Agent 

Instagram: https://www.instagram.com/thebrokeagent/ 

TikTok: https://www.tiktok.com/@thebrokeagent

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Connect with Paige Steckling: https://www.instagram.com/utahrealestatepaige/  

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Connect with Brad McCallum: https://www.instagram.com/the.real.brad.mccallum/  

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Resources:  

https://www.housingwire.com/articles/how-to-maximize-your-marketing-in-a-down-market 

https://brokeagentmedia.com/videos-real-estate-agents-can-make-in-2023/ 

#realestatemarketing #realestatecontent #realestatepodcast

The 2023 housing market, the Ecklund-Gomes team signing with Elliman, what NOT to do during the holidays, 21 irresistible email subject lines, and Tom Toole’s masterful live FSBO call are today’s topics as Dan Oneil and Tom Toole join Byron Lazine and The Broke Agent.  

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM   

Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/     

Subscribe to this channel: https://tinyurl.com/aatxhaka   

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn   

Check out Broke Agent Media: https://brokeagentmedia.com/   

Timestamps:  

00:00–02:51 Intro 

02:51 Topic #1: Where the 2023 housing market is headed 

08:14 The one thing Byron is waiting to see in January 

14:18 Topic #2: Ecklund & Gomes sign 5 year deal with Douglas Elliman 

19:36 There is value in having a great partnership. 

28:57 Topic #3: What NOT to post during the holidays 

29:26 The Broke Agent reveals the biggest holiday marketing fails 

34:34 Yes to DMs, personal videos, and being human 

35:11 Topic #4: Email subject lines 

37:33 The Broke Agent shares one of his favorites 

38:21 Topic #5: Tom Toole’s FSBO call 

43:18 Tom’s live FSBO call  

49:37 Byron’s big takeaways

Connect with Byron: 

Website: https://byronlazine.com    

Instagram: https://www.instagram.com/byronlazine    

TikTok: https://www.tiktok.com/@byronlazine  

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Connect with The Broke Agent 

Instagram: https://www.instagram.com/thebrokeagent/ 

TikTok: https://www.tiktok.com/@thebrokeagent

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Connect with Dan Oneil: https://www.instagram.com/danoneil_/  

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Connect with Tom: https://www.instagram.com/tomtoole3rd/  

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Resources:  https://www.realestatenews.com/2022/12/20/the-next-few-weeks-will-tell-us-where-the-market-is-headed-in-2023

 https://therealdeal.com/2022/12/21/eklund-gomes-signs-5-year-deal-with-elliman/?utm_source=internal&utm_medium=widget&utm_campaign=feature_posts 

https://brokeagentmedia.com/what-not-to-post-over-the-holidays/ 

https://brokeagentmedia.com/21-email-subject-lines-for-agents-to-use-over-the-holidays/ 

#coldcalling #fsbo #realestatepodcast

The bill to ban TikTok, the (unlikely) possibility of a foreclosure crisis, Powell’s “Ways to Go” warning, and Instagram’s new away messages are today’s topics as Taya Dicarlo and Brooks Landry join Byron Lazine and The Broke Agent.   

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM   

Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/     

Subscribe to this channel: https://tinyurl.com/aatxhaka   

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn   

Check out Broke Agent Media: https://brokeagentmedia.com/   

Timestamps:  

00:00–02:46 Intro 

02:46 Topic #1: The bill to ban TikTok 

11:28 Cross-over from TikTok to Instagram 

13:54 Byron’s question for real estate agents 

15:10 Topic #2: Foreclosure Crisis Highly Unlikely 

26:52 Young adults living at home and buying luxury items 

30:01 Thoughts on the accusation of “rent-shaming” 

31:25 Topic #3: Powell’s “Ways to Go” warning 

39:45 Why you need a game plan—and not just for your own business

45:26 Topic #4: Instagram Away Messages 

46:17 The Broke Agent’s favorite new feature

Connect with Byron: Website: https://byronlazine.com    

Instagram: https://www.instagram.com/byronlazine    

TikTok: https://www.tiktok.com/@byronlazine  

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Connect with The Broke Agent 

Instagram: https://www.instagram.com/thebrokeagent/ 

TikTok: https://www.tiktok.com/@thebrokeagent

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Connect with Taya: https://www.instagram.com/tayadicarlo/  

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Connect with Brooks: https://www.instagram.com/brookslandrygroup/  

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Resources:  

https://brokeagentmedia.com/the-bill-to-ban-tiktok-and-what-it-means-for-your-business/

https://brokeagentmedia.com/foreclosure-crisis-highly-unlikely-even-with-redfins-predicted-home-price-declines/

https://www.bloomberg.com/news/articles/2022-12-14/fed-downshifts-to-half-point-hike-sees-5-1-rate-next-year 

https://brokeagentmedia.com/instagram-updates-away-messages-notes-candids-and-collabs/ 

https://www.instagram.com/p/CmJcx1vN0xG/?igshid=YmMyMTA2M2Y= 

#tiktokban #jeromepowell #realestatepodcast

The question of whether real estate has a drinking problem, the release of OpenAI ChatGPT, the number of underwater mortgages, and the Instagram 2023 Trend Report are today’s topics as Troy Palmquist and Dan Oneil join Byron Lazine and The Broke Agent  

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM   

Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/     

Subscribe to this channel: https://tinyurl.com/aatxhaka   

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn   

Check out Broke Agent Media: https://brokeagentmedia.com/   

Timestamps:  

00:00–03:27 Intro 

03:28 Topic #1: Does the Real Estate Industry Have a Drinking Problem? 

11:40 Successful people control themselves. 

15:38 Alcohol, branding, and building relationships 

20:09 Topic #2: Will AI eliminate agents? 

25:18 Great tool for agents who struggle with listing descriptions 

29:33 What will this do to disrupt copywriting?  

35:08 Topic #3: 8% of homes mortgaged in 2022 are underwater 

39:25 The difference between lending standards then vs now 

41:25 The long-term impact of a brief dip into negative equity 

43:14 Topic #4: Instagram 2023 Trend Report 

43:30 Gen Z is prioritizing community and variety 

44:32 Increase in Instagram monetization 

Connect with Byron: 

Website: https://byronlazine.com    

Instagram: https://www.instagram.com/byronlazine    

TikTok: https://www.tiktok.com/@byronlazine  

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Connect with The Broke Agent 

Instagram: https://www.instagram.com/thebrokeagent/ 

TikTok: https://www.tiktok.com/@thebrokeagent

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Connect with Dan Oneil: https://www.instagram.com/danoneil_/  

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Connect with Troy Palmquist: https://www.instagram.com/tpalmquist/  

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Resources:  

https://brokeagentmedia.com/does-the-real-estate-industry-have-a-drinking-problem/ 

https://www.forbes.com/sites/ariannajohnson/2022/12/07/heres-what-to-know-about-openais-chatgpt-what-its-disrupting-and-how-to-use-it/amp/

https://brokeagentmedia.com/8-of-homes-mortgaged-in-2022-are-underwater/ 

https://brokeagentmedia.com/instagrams-2023-trend-report/ 

#openai #chatgpt #realestatepodcast

The best grocery store chains for home values, FHFA’s new conforming loan limit (CLL) values, the BAM Debate: Agents vs Appraisers, and December marketing ideas for agents were today’s topics as Victoria Velazquez and Dustin Brohm, aka the Massive Agent, join Byron Lazine and The Broke Agent.

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM

Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/

Subscribe to this channel: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn

Check out Broke Agent Media: https://brokeagentmedia.com/

Timestamps:

00:00–01:33 Intro

01:33 Topic #1: Grocery store chains best for home values

13:38 Agents need to go deep on area restaurants & stores

15:27 Topic #2: New Conforming Loan Limits (FHA)

18:40 Each recession, mortgage rates have dropped

26:47 Topic #3: The BAM Debate on Agents vs Appraisers

31:39 The question of market value

40:13 Byron’s message (and invitation) to appraisers

42:35 Topic #4: December marketing

44:11 Victoria’s ideas

45:20 Dustin’s ideas

47:00 Byron’s ideas

50:30 The Broke Agent’s ideas

Connect with Byron: Website: https://byronlazine.com

Instagram: https://www.instagram.com/byronlazine

TikTok: https://www.tiktok.com/@byronlazine

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Connect with The Broke Agent

Instagram: https://www.instagram.com/thebrokeagent/

TikTok: https://www.tiktok.com/@thebrokeagent

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Connect with Victoria Velazquez: https://www.instagram.com/victoriavelazquez/

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Connect with Dustin Brohm aka the Massive Agent: https://www.instagram.com/massiveagent/

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Resources:

https://brokeagentmedia.com/trader-joes-whole-foods-aldi-which-chain-is-best-for-home-values/

https://brokeagentmedia.com/what-fhfas-new-conforming-loan-limits-mean-for-the-industry/

https://www.youtube.com/watch?v=vjiLepOSnwk

#realestatepodcast     #realestatenews    #housingmarket

A record drop in mortgage rates, Lawrence Yun’s market predictions, click-baity headlines about agents unable to afford rent, two new Instagram features, and turkeys of the year are today’s hot topics as Kat Drerup and Tom Toole join Dan Oneil and The Broke Agent.   

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM   

Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/     

Subscribe to this channel: https://tinyurl.com/aatxhaka   

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn   

Check out Broke Agent Media: https://brokeagentmedia.com/   

Timestamps:   

00:00–02:43 Intro 

02:43 Topic #1 - “Mortgage Rates Fall Sharply…” 

06:34 It’s not just the mortgage rate you need to consider. 

12:34 Topic #2 - “Lawrence Yun’s 2023 Housing Market Predictions” 

13:59 We still have steady buyer demand—and low inventory 

20:19 Topic #3 - “37% of real estate agents…couldn’t afford to pay their rent in October” 

21:21 Three things agents should be doing right now 30:30 

Topic #4 - “Two New Instagram Features” 

31:31 You can now add music to a general feed post 

35:19 Topic #5 - Our turkeys for the year

Connect with Byron:  

Website: https://byronlazine.com  

Instagram: https://www.instagram.com/byronlazine  

TikTok: https://www.tiktok.com/@byronlazine  

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Connect with The Broke Agent 

Instagram: https://www.instagram.com/thebrokeagent/

TikTok: https://www.tiktok.com/@thebrokeagent

—-------------------- 

Connect with Dan: https://www.instagram.com/danoneil_/  

—-------------------- 

Connect with Kat: https://www.instagram.com/unlockchs/  

—-------------------- 

Connect with Tom: https://www.instagram.com/tomtoole3rd/  

—--------------------  

Resources:  

https://www.nbcnews.com/business/real-estate/mortgage-rates-fall-sharply-7-inflation-eases-rcna56667 

https://brokeagentmedia.com/lawrence-yuns-2023-housing-market-predictions/ 

https://finance.yahoo.com/news/37-real-estate-agents-us-143000343.html?fr=sycsrp_catchall 

https://brokeagentmedia.com/two-new-instagram-features/