Your Marketing Playbook

Your Marketing Playbook

By BAM MediaBusiness
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Your Marketing Playbook episodes

  • The TRUTH About Falling Home Prices | The Walk Thru 020

    Affordability, the odds of falling home prices, t-shirt drama, and rapid-fire Instagram changes are today’s hot topics as David Childers and Lindsey DellaSala join Byron Lazine and The Broke Agent.  

    Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM :arrow_right:  https://www.trykcm.com/BAM  

    Subscribe to this channel: https://tinyurl.com/aatxhaka  

    Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn  

    Check out Broke Agent Media: https://brokeagentmedia.com/  

    Timestamps:

     02:10 Topic #1: Affordability (KCM chart) 

    11:33 Topic #2: Fortune article—”Odds of Falling Home Prices” 19:53

    Topic #3: T-shirt drama 25:05 Topic 

    #4: Instagram changes & the “grim reaper of engagement” 

    27:30 “This is Instagram waving the white flag to TikTok” (Byron) 

    —-------------------- 

    Connect with Byron: Website: https://byronlazine.com 

    Instagram: https://www.instagram.com/byronlazine 

    TikTok: https://www.tiktok.com/@byronlazine

     —-------------------- 

    Connect With David: https://www.instagram.com/davidechilders/

     —-------------------- 

    Connect With Lindsey: https://www.instagram.com/lindseyskyedellasala/

    32 min
  • The BIGGEST Takeaway From The Tom Ferry Success Summit 2022 | The Walk Thru 019

    Appraiser bias, the Tom Ferry Summit, the BAM Bash, and a big announcement regarding the Massive Agent podcast are today’s topics as Dustin Brohm and Daniel Deals join Byron Lazine and The Broke Agent.  

    Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM:  https://www.trykcm.com/BAM 

    Subscribe to this channel: https://www.youtube.com/channel/UCnIX8Sa_qObx2GFZhZ0maOA 

    Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn 

    Check out Broke Agent Media: https://brokeagentmedia.com/ 

    Timestamps: 0:00 - 0:47 Intro 0:48: Topic #1: Appraiser bias 8:18: “Warren wants to get a BAM debate going, like we did w/ Ricky Caruth." 16:22: Topic #2: Tom Ferry Summit takeaways 24:40: Topic #3: The BAM Bash 29:07: Topic #4: Big announcement re: BAM and The Massive Agent

     -------------------- 

    Connect with Byron: 

    Website: https://byronlazine.com

    Instagram: https://www.instagram.com/byronlazine

    TikTok: https://www.tiktok.com/@byronlazine

    --------------------

     Connect With Dustin Brohm aka The Massive Agent: https://www.instagram.com/massiveagent/

    -------------------- 

    Connect With Dan Oneil aka Daniel Deals: https://www.instagram.com/danoneil_/

     #homeappraisal #tomferrycoaching #tomferrysuccessummit

    34 min
  • Will Compass Ever Recover? | The Walk Thru 018

    Homebuyers backing out, Compass ditching stock, Instagram updates, and the Tom Ferry Summit are today’s topics when Taya DiCarlo and Dan Oneil join Byron Lazine and The Broke Agent.

    Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM   https://www.trykcm.com/BAM 

    Join us in August at the biggest party ever at the Tom Ferry Success Summit! : Get your tickets now before the early bird prices go up. 

    You won't want to miss the energy of the world's greatest real estate conference. PLUS use code PR-BAM-SUMMIT for $100 OFF!  

    Subscribe to this channel: https://www.youtube.com/channel/UCnIX8Sa_qObx2GFZhZ0maOA 

    Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn 

    Check out Broke Agent Media: https://brokeagentmedia.com/ 

    Timestamps: 00:00 - 01:38 Intro  1:39: Topic #1—Homebuyers Backing OUT 20:07: Topic #2—Compass Ditches Stock 31:07: Topic #3—3 New Instagram Updates 36:28: Topic #4—Dallas, TX 

    —-------------------- 

    Connect with Byron: 

    Website: https://byronlazine.com

    Instagram: https://www.instagram.com/byronlazine

    TikTok: https://www.tiktok.com/@byronlazine

    —-------------------- 

    Connect With Taya DiCarlo:  https://www.instagram.com/tayadicarlo/

    —-------------------- 

    Connect With Dan Oneil: https://www.instagram.com/danoneil_/ 

    RESOURCES: 

    Topic #1: https://www.cnbc.com/2022/08/16/homebuyers-are-backing-out-of-more-deals-as-recession-fears-linger.html

    Topic #2: https://www.inman.com/2022/08/15/compass-ditches-stock-financial-incentives-in-recruiting/

    Topic #3:  https://brokeagentmedia.com/three-new-instagram-updates/

    Topic #4:  https://brokeagentmedia.com/5-things-you-must-do-to-prepare-for-the-tom-ferry-success-summit/ #compassrealestate #realestatepodcast #realestatenews

    42 min
  • Is Google Predicting A Housing Crash? | The Walk Thru 017

    Zillow’s Opendoor partnership, direct mail, housing crash questions, and the Tom Ferry Summit are today’s topics when Jason Cassity and Robert Mack join Byron Lazine and The Broke Agent.  

    Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️:  https://www.trykcm.com/BAM  

    Join us in August at the biggest party ever at the Tom Ferry Success Summit! 🎉: https://bit.ly/TF-BAM-Summit2022 Get your tickets now before the early bird prices go up. You won't want to miss the energy of the world's greatest real estate conference. PLUS use code PR-BAM-SUMMIT for $100 OFF!  

    Join the Refer network: https://refernetwork.co/

    Subscribe to this channel: https://www.youtube.com/channel/UCnIX8Sa_qObx2GFZhZ0maOA  

    Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn  

    Check out Broke Agent Media: https://brokeagentmedia.com/  

    Timestamps: 

    00:00 - 1:48 Intro 

    1:49 Topic #1 Housing Crash 

    10:47 Topic #2 Zillow + Opendoor 

    21:00 Topic #3 Direct Mail 

    33:57 Topic #4 TF Summit Dallas 

    —-------------------- 

    Connect with Byron: Website: https://byronlazine.com 

    Instagram: https://www.instagram.com/byronlazine 

    TikTok: https://www.tiktok.com/@byronlazine

    —-------------------- 

    Connect With Jason Cassity: https://www.instagram.com/jason_cassity/ 

    —-------------------- 

    Connect With Robert Mack: https://www.instagram.com/whyrobertmack/  

    RESOURCES: 

    Topic #1: https://www.inman.com/2022/08/10/more-people-than-ever-ask-google-will-the-housing-market-crash/ 

    Topic #2: https://brokeagentmedia.com/agents-react-opendoor-and-zillow-partnership/ and https://brokeagentmedia.com/zillow-opens-the-door-to-ibuying-again/ 

    Topic #3: https://www.cnbc.com/2022/08/11/us-postal-service-to-temporarily-hike-prices-for-holiday-season.html 

    Topic #4:  https://brokeagentmedia.com/5-things-you-must-do-to-prepare-for-the-tom-ferry-success-summit/  

    #opendoor #housingcrash #realestatenews

    40 min
  • The TRUTH About Opendoor's Massive Settlement | The Walk Thru 016

    The Opendoor settlement, NAR’s market predictions, and 5 generations of homebuyers are this week’s topics as Tom Toole and Brooks Landry join Byron Lazine and The Broke Agent.  

    Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️:  https://www.trykcm.com/BAM 

    Join us in August at the biggest party ever at the Tom Ferry Success Summit! 🎉: Get your tickets now before the early bird prices go up. You won't want to miss the energy of the world's greatest real estate conference. PLUS use code PR-BAM-SUMMIT for $100 OFF!  

    Subscribe to this channel: https://www.youtube.com/channel/UCnIX8Sa_qObx2GFZhZ0maOA 

    Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn 

    Check out Broke Agent Media: https://brokeagentmedia.com/ 

    00:00 - 1:19 Intro 

    1:20 Opendoor Busted 

    8:51 NAR’s 2022-23 Housing Prediction 

    18:44 Hubspot Report: 5 Generations Of Homebuyers

     —-------------------- 

    Connect with Byron: 

    Website: https://byronlazine.com

    Instagram: https://www.instagram.com/byronlazine

    TikTok: https://www.tiktok.com/@byronlazine

    —-------------------- 

    Connect With Tom Toole: https://www.instagram.com/tomtoole3rd/

    —-------------------- 

    Connect With Brooks Landry: https://www.instagram.com/brookslandrygroup/ 

    RESOURCES: Topic #1: https://brokeagentmedia.com/opendoor-fined-62-million-for-misleading-sellers/

    Topic #2: https://brokeagentmedia.com/lawrence-yuns-2022-2023-housing-market-forecast/

    Topic #3: https://brokeagentmedia.com/how-each-generation-shops-takeaways-from-hubspot/ 

    #opendoor #housingmarket #realestatepodcast

    32 min
  • Recession, The Fed & Politics in Real Estate | The WalkThru 015

    Recession, the Fed, HubSpot’s Instagram Report, and the top 20 housing markets are today’s hot topics as Taya DiCarlo and Dan Oneil join Byron and The Broke Agent on The Walk Thru.  

    Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️ https://www.trykcm.com/BAM 

    Join us in August at the biggest party ever at the Tom Ferry Success Summit! 🎉 https://bit.ly/TF-BAM-Summit2022Use code PR-BAM-SUMMIT for $100 OFF!  

    Subscribe to this channel: https://tinyurl.com/aatxhaka 

    Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn 

    Check out Broke Agent Media: https://brokeagentmedia.com/ 


    00:00 - 5:39 Intro 

    5:40 Topic #1: Recession (KCM chart) 

    13:00 Topic #2: The Fed 

    27:58 Topic #3: Top 20 Markets 

    34:28 Topic #4: HubSpot Instagram Report

     —-------------------- 

    Connect with Byron: Website: https://byronlazine.com

    Instagram: https://www.instagram.com/byronlazine

    TikTok: https://www.tiktok.com/@byronlazine

    —-------------------- 

    Connect With Taya: https://www.instagram.com/tayadicarlo/

    —-------------------- 

    Connect With Dan: https://www.instagram.com/danoneil_/ 

    Connect With The Broke Agent: https://www.instagram.com/thebrokeagent/ 

    RESOURCES: Topic #1: https://www.cnbc.com/2022/07/28/gdp-q2-.html

    Topic #2: https://www.forbes.com/advisor/personal-finance/another-75-point-fed-rate-increase/

    Topic #3: https://brokeagentmedia.com/top-20-emerging-housing-markets/

    Topic #4: https://brokeagentmedia.com/takeaways-from-the-hubspot-instagram-report/ 

    #realestatemarketing #recession #joebiden

    44 min
  • 5th Straight Month Of Declining Home Sales | The Walk Thru Episode 14

    Agent commissions, dwindling sales and competition, and a brilliant hack for extending the life of social media posts are today’s topics as Tom Toole and Jason Cassity join Byron Lazine and The Broke Agent.  

    Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️ https://www.trykcm.com/BAM 

    Subscribe to this channel: https://www.youtube.com/channel/UCnIX8Sa_qObx2GFZhZ0maOA 

    Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn 

    Check out Broke Agent Media: https://brokeagentmedia.com/ 

    00:00 - 1:58 Intro  

    1:59 Commission Watchdog  

    15:28 Offer Competition per Redfin  

    21:12 5th Month Of Declining Home Sales  

    30:25 How To Extend Life of Posts

    —-------------------- 

    Connect with Byron: Website: https://byronlazine.com

    Instagram: https://www.instagram.com/byronlazine

    TikTok: https://www.tiktok.com/@byronlazine

    —-------------------- 

    Connect With Tom: https://www.instagram.com/tomtoole3rd/

    —-------------------- 

    Connect With Jason: https://www.instagram.com/jason_cassity/ 

    Learn more about REFER: https://www.refernetwork.co/ 

    RESOURCES: Topic #1: https://www.inman.com/2022/07/20/watchdog-no-relationship-between-commissions-and-home-prices/

    Topic #2: https://www.inman.com/2022/07/20/half-of-redfin-home-offers-now-face-no-competing-bids-new-report-says/?utm_source=hotsheet&utm_term=&utm_medium=email&utm_campaign=HotSheet_20220720

    Topic #3: https://www.inman.com/2022/07/20/home-sales-fall-for-fifth-month-as-median-prices-hit-record-high/

    Topic #4: https://brokeagentmedia.com/how-to-extend-the-life-of-your-posts/ #redfin #realestatenews #realestatemarketing

    38 min
  • SHOCKING: Million Dollar Listing & Buyer Cancellations | The Walk Thru Episode 13

    Katie Day and Taya DiCarlo discuss buyer cancellations, Million Dollar Listing, and the most important Instagram metric with Byron Lazine and The Broke Agent on The Walk Thru.  

    Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM 

    Subscribe to this channel: https://www.youtube.com/channel/UCnIX8Sa_qObx2GFZhZ0maOA 

    Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn 

    Check out Broke Agent Media: https://brokeagentmedia.com/ 

    Timestamps

    00:00 - 2:44 Intro  

    2:45 Topic 1 Buyer Cancellations  

    15:18 Topic 2 Million Dollar Listings  

    25:39 Topic 3 Most important Instagram Metric 

    —-------------------- 

    Connect with Byron: Website: https://byronlazine.com

    Instagram: https://www.instagram.com/byronlazine

    TikTok: https://www.tiktok.com/@byronlazine

    —-------------------- 

    Connect With Katie: https://www.instagram.com/movemetotx/

    —-------------------- 

    Connect With Taya: https://www.instagram.com/tayadicarlo/ 

    RESOURCES: Topic #1: https://www.inman.com/2022/07/11/homebuyers-are-cancelling-deals-at-highest-rate-since-start-of-covid/

    Topic #2: https://brokeagentmedia.com/bravo-is-pausing-million-dollar-listing-ny-after-9-seasons/ 

    #zillownews #inmanconnect #realestatenews

    35 min
  • Is eXp Cherry Picking Their Numbers? | The Walk Thru Episode 12

    Jeremy Knight and The Massive Agent talk eXp news, home ownership wealth, and the value of evergreen and repurposed content with Byron Lazine and The Broke Agent on this week’s The Walk Thru.  

    Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with

     KCM➡️ https://www.trykcm.com/BAM Subscribe to this channel: https://www.youtube.com/channel/UCnIX8Sa_qObx2GFZhZ0maOA 

    Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn 

    Check out Broke Agent Media: https://brokeagentmedia.com/ 

    Timestamps: 00:00 - 00:43: Intro 00:44: Topic #1 – eXp News 17:38: Topic #2 – Home Ownership Wealth 23:31: Topic #3 – BAM Staff marketing post & Jason Pantana video 33:14: Topic #4 – Repurposing content

    Connect with Byron: Website: https://byronlazine.com

    Instagram: https://www.instagram.com/byronlazine

    TikTok: https://www.tiktok.com/@byronlazine

    Connect With Jeremy Knight: https://www.youtube.com/c/JeremyAKnight

    Connect With Dustin Brohm aka “The Massive Agent”: https://www.instagram.com/massiveagent/

    RESOURCES: BAM post: “Why Is eXp Cherry-Picking the Numbers?” 

    #zillownews #inmanconnect #realestatenews

    45 min
  • Real Estate's Biggest Question & Flip Flop Gate | The Walk Thru Episode 11

    The big question, Flip-Flop Gate, and a Blink 182 Parody are the topics discussed by Byron Lazine, The Broke Agent, Lisa Chinatti, and David Childers.

    Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️:  https://www.trykcm.com/BAM

    Subscribe to this channel: https://www.youtube.com/channel/UCnIX8Sa_qObx2GFZhZ0maOA

    Subscribe to BAM Newsletter: http://eepurl.com/hZU-VnCheck out Broke Agent Media: https://brokeagentmedia.com/

    Timestamps  Intro: 00:00 - 01:14  THE QUESTION:  01:15 FLIP FLOP GATE:  10:39 BLINK 182 PARODY: 19:01

    Connect with Byron: 

    Website: https://byronlazine.com

    Instagram: https://www.instagram.com/byronlazine

    TikTok: https://www.tiktok.com/@byronlazine

    Connect With Lisa: https://www.linkedin.com/in/lisachinatti or https://www.instagram.com/lisachinatti/

    Connect With David:  https://www.instagram.com/davidechilders/

    RESOURCES: “Flip Flop Gate” Facebook post: https://www.facebook.com/thebrokeagent/photos/a.1718340795058935/3653689751524020/Blink 182 parody: https://www.instagram.com/p/CfZiCW9PeYM/

    #    #    #

    26 min

About Your Marketing Playbook

From the publisher's feed

Your no-BS guide to social media, marketing, content and AI for real estate agents. Every week I break down what's actually working right now so you can stop guessing and start growing (with a little bit of sarcasm and humor).

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