Your Marketing Playbook

Consumer housing confidence, $1.3 Trillion in lost equity, a revealing Zillow survey, and two new Instagram features are today’s trending topics as Katie Clancy, Brooks Landry, and Zachary Foust join Byron Lazine on The Walk Thru

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM

Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/

Subscribe to this channel: https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn

Check out Broke Agent Media: https://brokeagentmedia.com/

Timestamps:

00:00-03:30 Intro

03:30 Topic #1 – Fannie Mae report on consumer confidence

06:20 What would you say to those sitting on the sidelines?

17:40 Topic #2 – $1.3 Trillion in lost equity (Black Knight)

26:20 While this chaos is happening, there are opportunities.

27:31 Topic #3 – Zillow Survey on Biggest Misconceptions…

34:15 It boils down to education.

35:09 Topic #4 – Two new Instagram features

35:24 The #1 feature: Instagram users can now schedule their posts

Connect with Byron: Website: https://byronlazine.com

Instagram: https://www.instagram.com/byronlazine

TikTok: https://www.tiktok.com/@byronlazine

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Connect with The Broke Agent

Instagram: https://www.instagram.com/thebrokeagent/

TikTok: https://www.tiktok.com/@thebrokeagent

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Connect with Katie: https://www.instagram.com/thekatieclancy/

This week on The Walk Thru, the week’s trending topics revolve around how high mortgage rates will go, Midterm elections, and Elon Musk’s Twitter takeover. 

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️https://www.trykcm.com/BAM   

Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/     

Subscribe to this channel: https://tinyurl.com/aatxhaka   

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn   

Check out Broke Agent Media: https://brokeagentmedia.com/   

Timestamps:  

00:00–01:19 Intro 

01:20 Topic #1 - Tom Ferry’s 9% post 

08:42 The best question to ask buyers in today’s market 

10:43 A guest appearance from The Broke Agent’s dog 

11:01 Topic #2 - Midterm Elections 

15:34 Content ideas surrounding Midterms 

18:51 Topic #3 - Elon Takes Over Twitter  

Connect with Byron: 

Website: https://byronlazine.com    

Instagram: https://www.instagram.com/byronlazine    

TikTok: https://www.tiktok.com/@byronlazine  

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Connect with The Broke Agent 

Instagram: https://www.instagram.com/thebrokeagent/ 

TikTok: https://www.tiktok.com/@thebrokeagent

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Connect with Katie Day: https://www.instagram.com/movemetotx/  

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Connect with Jason Cassity: https://www.instagram.com/jason_cassity/  

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Resources:  

Check out REFER: https://refernetwork.co/ 

https://www.bloomberg.com/news/articles/2022-11-01/elon-musk-says-twitter-will-verify-people-for-8-a-month https://www.instagram.com/p/CkcZqK8sNum/ 

https://brokeagentmedia.com/is-the-media-scaring-your-clients-here-are-5-data-points-you-need-to-show-them/

#housingcrash #interestrates2022 #housingmarket

The Airbnbust tweet, cooling home prices, longer days on market, and Mark Zuckerberg’s miss are today’s topics as Shannon Gillette and Dustin Brohm join Byron Lazine and The Broke Agent.    

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM   

Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/     

Subscribe to this channel: https://tinyurl.com/aatxhaka   

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn   

Check out Broke Agent Media: https://brokeagentmedia.com/   

Timestamps:  

00:00–02:32 Intro  

02:32 Topic #1  - Behind the Airbnbust tweet  

14:31 Why some Airbnb hosts are going out of business   

16:36 Topic #2 - “Home Prices Cooled at a Record Pace in August” (CNBC)  

20:25 Shannon’s advice to buyers who want to wait and see if the market changes  

23:22 Topic #3 - “Time on Market Has Doubled Since Spring”  

35:05 Dustin’s take on “Marry the house, date the rate”  

39:35 Big changes in social: profile songs on Instagram?  

43:26: Topic #4 - Mark Zuckerberg’s miss  

44:27 Why TikTok should be a key player in your social strategy  

46:12 Why top solo agents are joining teams  

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Connect with Byron: Website: https://byronlazine.com

Instagram: https://www.instagram.com/byronlazine

TikTok: https://www.tiktok.com/@byronlazine

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Connect with The Broke Agent Instagram: https://www.instagram.com/thebrokeagent/ 

TikTok: https://www.tiktok.com/@thebrokeagent

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Connect With Dustin: https://www.instagram.com/massiveagent/  

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Connect With Shannon: https://www.instagram.com/shannon_gillette/  

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Resources:  https://www.inman.com/2022/10/25/the-airbnbust-is-upon-us-a-tweet-hints-at-airbnbs-fall-but-is-it-right/

 https://www.cnbc.com/2022/10/25/home-prices-cooled-at-a-record-pace-in-august-sp-case-shiller-says.html 

https://brokeagentmedia.com/time-on-market-has-doubled-since-spring/ 

https://mashable.com/article/instagram-music-profile-feature https://www.cnbc.com/amp/2022/10/13/mark-zuckerberg-said-he-missed-a-giant-shift-in-social-networking.html 

#airbnb #airbnbbusiness #realestatepodcast

Dan Oneil once again steps in to host, joining The Broke Agent, Robert Mack, and Paige Steckling to discuss the 2022 Great Recession, Zillow’s revised forecast for 2023 home prices, new TikTok features, and what agents are doing for Halloween.   

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM   

Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/     

Subscribe to this channel: https://tinyurl.com/aatxhaka   

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn   

Check out Broke Agent Media: https://brokeagentmedia.com/   

Timestamps:  

00:00 – 02:02 Intro  

02:03 TOPIC #1: 2022 Great Recession  

08:18 This is the time to pick up the pieces and kill it  

10:34 TOPIC #2: Zillow’s future of home prices  

13:20 The right time to buy is when it’s the right time for you  

20:31 TOPIC #3: New TikTok features  

29:28 Biggest changes for 2023  

35:20 TOPIC #4: What agents are doing for Halloween  

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Connect with The Broke Agent Instagram: https://www.instagram.com/thebrokeagent/ 

TikTok: https://www.tiktok.com/@thebrokeagent

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Connect With Dan Oneil: https://www.instagram.com/danoneil_/  

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Connect With Robert Mack: https://www.instagram.com/whyrobertmack/  

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Connect With Paige Steckling: https://www.instagram.com/utahrealestatepaige/  

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Resources:  https://www.inman.com/2022/10/18/gary-keller-2022-poised-to-become-second-worst-deal-year-in-history/

 https://fortune.com/2022/10/15/where-home-prices-your-local-housing-market-headed-2023-zillow-revised-forecast/ 

https://brokeagentmedia.com/new-tiktok-features-you-should-know-about/ 

#garykeller #zillownews #housingmarket2022

With Byron Lazine on suspension, Dan Oneil steps in to host, joining The Broke Agent, Jason Cassity, and Brooks Landry to answer this question. Plus, conversations on ‘marry the house, date the rate’ advice, Robert Reffkin’s office tour, and Instagram Subscriptions.   

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with 

KCM ➡️  https://www.trykcm.com/BAM   

Grab your FREE copy of BAM and KCM’s ebook, Combine the Power of Data and Video: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/     

Subscribe to this channel: https://tinyurl.com/aatxhaka   

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn   

Check out Broke Agent Media: https://brokeagentmedia.com/   

Timestamps:

00:00–01:29 Intro 

01:30 Topic #1 - First-time homebuyers are back 

8:03 ‘Marry the House, Date the Rate’ advice 

9:58 Topic #2 Robert Reffkin’s World Tour 

14:43 Topic #3 Should real estate agents have read receipts on? 

21:01 Topic #4: Instagram Subscriptions: Is the commitment worth the money?  

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Connect with The Broke Agent 

Instagram: https://www.instagram.com/thebrokeagent/ 

TikTok: https://www.tiktok.com/@thebrokeagent

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Connect With Dan Oneil: https://www.instagram.com/danoneil_/  

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Connect With Jason Cassity: https://www.instagram.com/jason_cassity/  

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Connect With Brooks Landry: https://www.instagram.com/brookslandrygroup/   

Resources:  

https://www.inman.com/2022/10/13/always-a-bridesmaid-rarely-a-bride-first-time-buyers-make-big-return/ 

https://therealdeal.com/2022/10/04/there-will-be-blood-inside-compass-wartime-playbook/ 

https://brokeagentmedia.com/a-brilliant-real-estate-agent-instagram-ad/ 

#clientcommunication #instagramstrategy #realestatepodcast

Fannie Mae’s forecast, YouTube Shorts, Katie Day’s Instagram, and Taya DiCarlo’s listing video are today’s topics as Katie Day and Jeremy Knight join Byron Lazine and The Broke Agent.  

Disaster Relief Fund Donation Form Florida Realtors: https://www.floridarealtors.org/about/charities/disaster-relief-fund/donate 

Grab your FREE copy of our KCM ebook: https://brokeagentmedia.lpages.co/combine-the-power-of-data-and-video-kcm/ 

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with 

KCM ➡️ https://www.trykcm.com/BAM 

Subscribe to this channel: https://tinyurl.com/aatxhaka 

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn 

Check out Broke Agent Media: https://brokeagentmedia.com/ 

Timestamps:  

00:00–01:03 Intro  

01:54 Topic #1 — Fannie Mae forecast  

08:55 Educating yourself & investing in your business  

10:43 Topic #2 — YouTube Shorts  

19:22 Agents need a mix of short- and long-form content  

30:07 Topic #3 — Katie Day’s Instagram nightmare  

36:48 Bringing awareness: BAM’s response and recommendations  

40:25 Topic #4 — Taya DiCarlo video  

41:11 Why it’s the perfect short-form listing video

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Connect with Byron: 

Website: https://byronlazine.com

Instagram: https://www.instagram.com/byronlazine

TikTok: https://www.tiktok.com/@byronlazine

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Connect With Katie: https://www.instagram.com/movemetotx/

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Connect With Jeremy: https://www.instagram.com/therealjeremyknight/

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Resources: 

https://www.foxbusiness.com/personal-finance/housing-market-economy-recession-2023?yptr=yahoo 

https://www.fanniemae.com/research-and-insights/forecast/housing-and-interest-rates-continue-suggest-recession-likely-2023 

https://www.instagram.com/p/CjUP8r2oDNH/ 

#youtubeshorts #fanniemae #realestatepodcast

Hurricane Ian, RealEstateNews.com, Zillow’s ShowingTime+ and viral YouTube Shorts are today’s topics as Jason Cassity and Dustin Brohm join Byron Lazine and The Broke Agent. 

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️ https://www.trykcm.com/BAM Subscribe to this channel: https://tinyurl.com/aatxhaka 

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn 

Check out Broke Agent Media: https://brokeagentmedia.com/ 

Timestamps: 

00:00–02:37 Intro 

02:28 #1—Hurricane Ian & what agents can do to help 

15:20 What agents can do (driving by clients’ homes, text messages) 

17:48 #2—T360 and Real Estate News (RealEstateNews.com) 

25:50 Many top news sources need to get better at using social media. 

28:53 #3—Zillow and ShowingTime+ 

32:20 Agents afraid of being replaced, get serious with your USP. 

34:38 #4—Viral YouTube Shorts 

41:00 

The value of controversy and challenging the status quo  

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Connect with Byron: 

Website: https://byronlazine.com

Instagram: https://www.instagram.com/byronlazine

TikTok: https://www.tiktok.com/@byronlazine

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Connect With Jason: https://www.instagram.com/jason_cassity/

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Connect With Dustin: https://www.instagram.com/massiveagent/

Resources: https://brokeagentmedia.com/stefan-swanepoel-embarks-on-20-year-dream-with-real-estate-news/ 

#realestatepodcast #hurricaneian #showingtime

Fed Chair Jerome Powell’s warnings, skyrocketing 10-year treasury notes, and the BeReal social media app are today’s topics as Tom Toole and Dan Oneil join Byron Lazine and The Broke Agent.  

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM:  https://www.trykcm.com/BAM Subscribe to this channel: https://tinyurl.com/aatxhaka 

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn 

Check out Broke Agent Media: https://brokeagentmedia.com/ 

Timestamps: 00:00–05:47 

Intro 02:40 What happened at the BAM Bash? 

05:47 Topic 1 Fed/Powell warning of a housing correction 

08:10 It sounds like he wants to crash the housing market. 

15:05 The hours you put in aren’t going to be enough. 

17:48 Topic 2 10-year Treasury Notes 

18:15 We’re gonna see a 7% mortgage rate.

20:15 The Fannie Mae report 

32:55 Topic 3 the BeReal app 

33:48 BeReal is the 3 in the  app store 

35:50 Is BeReal a competitor for SnapChat?  

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Connect with Byron: 

Website: https://byronlazine.com

Instagram: https://www.instagram.com/byronlazine

TikTok: https://www.tiktok.com/@byronlazine

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Connect With Tom Toole: https://www.instagram.com/tomtoole3rd/

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Connect With Dan Oneil: https://www.instagram.com/danoneil_/ 

Resources: https://brokeagentmedia.com/sellers-lose-their-advantage-as-mortgage-rates-rise-to-6-02/ https://www.bloomberg.com/news/articles/2022-09-21/powell-warns-of-correction-in-once-red-hot-us-housing-market 

#housingmarket #housingcrash #realestatepodcast

Compass vs RealDeal, housing inventory, Brad Lea’s “Not Sorry” Reel, and the STÜDIO Video Marketing Summit are today’s topics when Taya DiCarlo and Jason Cassity join Byron Lazine and The Broke Agent.  

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM ➡️  https://www.trykcm.com/BAM 

Subscribe to this channel: https://tinyurl.com/aatxhaka 

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn 

Check out Broke Agent Media: https://brokeagentmedia.com/ 

Timestamps: 

1:33: Compass Vs Real Deal 

20:30: Housing Inventory Update 

26:35: Brad Lea Message For Agents 

35:02: Video Marketing Takeaways

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Connect with Byron: Website: https://byronlazine.com

Instagram: https://www.instagram.com/byronlazine

TikTok: https://www.tiktok.com/@byronlazine

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Connect With Taya DiCarlo: https://www.instagram.com/tayadicarlo/

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Connect With Jason Cassity: https://www.instagram.com/jason_cassity/

REFER: https://refernetwork.co/ 

Resources: 

https://www.instagram.com/p/CiS0XtQp1Jr/

https://www.instagram.com/p/CiY_8CrPWgw/ 

#compassrealestate #realestatenews #videomarketing

Declining home sales, the BOA Mortgage Program, electric cars and California blackout risks, YouTube Shorts, and marketing around football season are today’s topics when Brooks Landry and Jeremy Knight join Byron Lazine and The Broke Agent.  

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM:  https://www.trykcm.com/BAM 

Subscribe to this channel: https://tinyurl.com/aatxhaka 

Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn 

Check out Broke Agent Media: https://brokeagentmedia.com/ 

Timestamps: 00:00–02:20 Intro 

02:20 – Topic 1 From Deceleration to Decline? 

17:30: Topic 2 BOA mortgage program for minority markets 

28:10: Topic 3 California: electric cars and blackout risks 

37:16: Topic 4 YouTube Shorts Algorithm 47:45: 

Topic 5 Marketing ideas for football season 

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Connect with Byron: 

Website: https://byronlazine.com

Instagram: https://www.instagram.com/byronlazine

TikTok: https://www.tiktok.com/@byronlazine

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Connect With Brooks Landry: https://www.instagram.com/brookslandrygroup/

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Connect With Jeremy Knight: https://www.instagram.com/therealjeremyknight/Resources: 

https://brokeagentmedia.com/from-deceleration-to-decline/ https://www.instagram.com/reel/Ch-disQsrcu/?utm_source=ig_web_copy_link https://www.nbcnews.com/business/consumer/bank-america-zero-down-payment-mortgage-first-time-buyers-details-rcna45662 https://www.instagram.com/reel/CiNWoHzKElW/?igshid=YmMyMTA2M2Y= https://brokeagentmedia.com/youtube-shorts-algorithm/ 

#housingmarket #housingcrash #realestatepodcast