By Leanne Sia
5
22 ratings
The podcast currently has 23 episodes available.
This week’s podcast episode is pure GOLD if you’re ready to step up, claim your space, and create a high-value brand that stands out in a big way.
I sat down with Emma Gage, founder of The Wild Ones and brand strategist to some of the world’s most iconic companies (Nike, Google, L'Oreal – just casually). Emma’s journey from corporate to coaching is full of insights for us entrepreneurs and coaches who are ready to think beyond the typical "just show up" advice and actually own our brilliance.
In this episode, Emma and I chat about what she calls “Unicorn Ambitions” – bold, audacious goals that change everything. We unpack how you can start positioning yourself strategically, even if you’re in the early stages, and dive into the power of having a disruptive idea to cut through the noise.
Some of the highlights:
✨ Why “Unicorn Ambitions” are for anyone who’s serious about making an impact
✨ How to break out of the personal branding box and position yourself as high-value from the get-go
✨ Emma’s take on building a disruptive brand strategy (it’s not about throwing shade or self-promotion)
✨ How to communicate your brand’s mission and stay consistent, so you’re not just visible – you’re unforgettable
Why This Episode Matters:
This episode matters because it’s about building a brand with purpose and power, not just visibility. Emma introduces the concept of “Unicorn Ambitions”—bold, strategic goals that go beyond surface-level branding and allow you to create a high-value brand from the outset. In a world where coaches often focus on visibility for visibility’s sake, Emma shares how positioning yourself with a disruptive, cohesive strategy can help you stand out and attract clients who see your unique value. If you’re ready to stop blending in and start making a real impact, this episode is for you.
Who is Emma Gage?
Emma Gage is a disruptive brand strategist who has spent 20+ years working for people like Nike, Google and Disney 🔥but now focuses on helping female entrepreneurs create 7/8 figure positioning through her business, the Wild Ones Strategy.
Book Recommendations
The Big Leap by Gay Hendricks
Do Open by David Heiatt
Connect with Emma Gage:
Website: https://www.thewildones.io/
Email: [email protected]
Newsletter: The Wild Edit
Membership: The Disruption Camp - Waitlist
LinkedIn: https://www.linkedin.com/in/emma-gage-the-wild-ones-71143814/
Freebie: Your Million Dollar Playbook
Connect with Leanne:
Instagram: @_leannesia_
Email: [email protected]
Website: www.leannesia.com
Join the Conversation: If this episode resonated with you, Leanne would love to hear from you! Connect with her directly through email or DM.
Don’t Miss Out:
Subscribe to the podcast so you never miss an episode.
Leave a review on Apple Podcasts or Spotify to help others discover the show.
In today’s episode, we’re diving into Big Deal Energy (BDE) and how stepping into it can help you build a fully booked coaching business. If you've been playing small or feeling like you’re not getting the results you deserve, it's time to tap into the unapologetic, stand-out energy that will transform your business. We’re talking confidence, visibility, and personal branding that makes people take notice!
What You'll Learn in This Episode:This episode is a no-BS call to action for every coach who’s been playing it safe. If you’ve been sitting in "Not Me Energy", wondering why things aren’t moving as fast as you want, then this episode is for you. Leanne’s approach is all about stepping into your next-level self, owning your space, and getting fully booked—without waiting for permission. If you’re ready to ditch self-doubt and start showing up with serious confidence, this episode is your wake-up call.
Key Takeaways:Join Me in Supercharged!
Ready to turn up your Big Deal Energy and build a fully booked coaching business? Supercharged! kicks off on November 11th for 4 weeks of game-changing confidence, branding, and business growth. You’ll nail your niche, create a magnetic personal brand, and set your business up for success in 2024.
👉 Join the VIP-only waitlist for a £200 discount, Group Voxer access, and a chance to win a full refund + £150 cash bonus! https://www.leannesia.com/superchargedwaitlist
Special Offers & Resources:
Connect with Leanne:
Join the Conversation:
Did this episode hit home for you? Have questions about Big Deal Energy or how to build a fully booked coaching business? I’d love to hear from you! Send me a DM on Instagram or drop me an email.
Be honest ever feel like your copy is a bit… meh? 😴 Like it’s missing that spark to stop the scroll?
Well, it's your lucky day!
In the latest episode of Zero to Rockstar Coaching Business, I’m chatting with the hilarious and brilliant Emelie Sanders, aka the queen of adding humour to your copy for big results. We’re breaking down how to write copy that not only converts but also adds a huge dollop of you—complete with humour, personality, and a side of melted cheese.
She also gives us ALL the goss on what happened when she got banned from Instagram/META through no fault of her own.
“Humour isn’t just about making people laugh; it’s about connecting, standing out, and building trust. It’s the secret sauce to magnetic copy." - Emelie Sanders
What we’re dishing out in this episode:
Special Offers & Resources:
Free Guide: "10 Ways to Sign Clients Without Posting on Instagram Every Day" – This free guide will guide you through effective strategies to grow your business without the need for daily social media updates.
Supercharged! Eight-week Mini-Mind for Action Takers – Step into your big deal energy, nail your branding, niche, flagship offer and lead magnet without the overthinking!
Amplified: Six-Months to Expert Status – Turn up the volume on your coaching business!
Why This Episode Matters:
Emelie’s insights show that being professional doesn’t mean being boring, and that copy should sound like you—not a robot. It’s a reminder that coaches can be clear and clever, strategic and funny, and that these qualities are actually what make people want to work with you. Her approach goes against the grain of what’s often taught, offering a much-needed perspective for coaches feeling trapped by “rules” and formulas.
Who is Pass the Queso?
Emelie Sanders helps creators become faster copywriters by knowing what to say and how to say it. She’s the Head Honcho of Pass the Queso, and is usually found shouting about how “clear > clever” is nonsense.
Connect with Emelie Sanders:
Website: PassTheQueso.com
Email: [email protected]
Memberships: StandUp Copy
LinkedIn: Emelie Sanders
Connect with Leanne:
Instagram: @_leannesia_
Email: [email protected]
Website: www.leannesia.com
Emelie’s Recommendations:
Book: Company of One by Paul Jarvis
Podcast: Well I laughed
In this jam-packed episode, Leanne takes on the overhyped, mainstream coaching strategies that may not be moving the needle for your business.
From high-ticket offers to Instagram hamster wheels 🐹, I'll be breaking down what worked for me, and what hasn’t, and how you can find your own path to success.
It’s time to stop doing the same old thing just because everyone else is – this episode will show you the more enjoyable and effective ways to grow your coaching business and client list.
Key Topics Covered:
1. 🌟 Collaboration Over Competition: Why teaming up with others in your niche can skyrocket your visibility.
2. 🎙️ Power of Podcasts: Pitching to podcasts vs. posting on Instagram, and why it’s a game-changer.
3. 🛒 High Ticket, Low Ticket offers: The magic of having an offer suite that caters to all levels.
4. 📱 Instagram Myths: Debunking the idea that IG is the end-all-be-all for your business.
5. 🚀 Events & Network Magic: Hosting events and networking to up your game.
6. 💡 Proof of Concept: Importance of one-on-one coaching before launching group programs.
7. ✉️ Killer Email Strategies: Why an all-in-one email might be your next best move.
8. 🛠️ Tools and Tips: Tools and tips that helped Leanne when creating and offering low ticket products that may help you too
9. 🎯 Authentic Marketing: Being upfront about sales calls and discovering what works for you.
What You’ll learn in this Episode:
Special Offers & Resources:
Why You Should Tune In:
This episode is for all the ambitious coaches out there who want to break free from the usual growth grind and explore more effective, enjoyable ways to build their empire. This episode Leanne shares how certain strategies worked out for her when it comes to connecting with potential leads and clients so that you can grow your business authentically.
Remember, it’s all about making moves that feel good for you, and your people! 💃
Memorable Quotes:
- “Testimonials are so important. They sell your thing without you even needing to try because people see a testimonial, a quote, a video from an ex-client, or from a current client. And it's proof, isn't it? It's proof that working with you is risk free and you get the result that people sign up for.” - Leanne Sia - “There are far more enjoyable ways and faster ways to grow your credibility, to grow your confidence, and to actually get clients onto your calendar than fannying around on Instagram.” - Leanne SiaConnect with Leanne:
Instagram: @_leannesia_
Website: www.leannesia.com
Email: [email protected]
In this episode, we’re getting into why email marketing can be a game-changer, especially if you’re a female entrepreneur or coach tired of the social media hustle. I’m joined by the incredible Kylie Kelly, who swapped her camera for a keyboard and went from wedding photographer to email marketing queeeeeen. She’s here to spill the tea on how she built a thriving online business by growing email lists for women entrepreneurs without the constant scroll and stress of social media.
Key Takeaways:
Freedom from the Social Media Grind: Kylie shares how stepping away from social media helped her reclaim her time, focus, and sanity. Learn how shifting her marketing strategy to email opened up new possibilities and gave her business the boost it needed.
Email vs Social Media: Why Email Wins: We’ll explore why email marketing creates more personal, direct, and effective connections than social platforms. Kylie breaks down how email helps you build genuine relationships with your audience that convert into loyal customers and real engagement.
Kylie’s Journey from Corporate to Online Success: Be inspired by Kylie’s transition from a corporate job and wedding photography to becoming an online business powerhouse. Her story is packed with insights for anyone looking to pivot into online entrepreneurship.
Grow Your List with Virtual Events: Kylie reveals her secret sauce for using virtual summits and bundles to skyrocket her email list. She shares a step-by-step guide on planning, promoting, and running virtual events that attract your ideal audience and turn them into devoted subscribers.
Email Marketing Tips for Female Entrepreneurs: Get practical tips on crafting emails that truly resonate with your audience. Kylie covers everything from segmenting your list to nurturing your subscribers with valuable content that builds trust and drives sales.
Building Real Connections through Email: Kylie emphasises the power of treating your email subscribers like real people. She shares her best relationship-building strategies, showing you how to connect on a personal level and foster a sense of community that feels authentic and supportive.
Top Tools & Resources for Email Marketing Success: Kylie shares her favourite tools and platforms for managing and growing your email list efficiently. From automations to segmentation, find out how to streamline your email marketing for better results.
Final Thoughts & Action Steps: We close out the episode with key takeaways, actionable advice, and Kylie’s final thoughts on why email marketing should be at the heart of your business strategy.
What You’ll Learn in This Episode:
Special Offers & Resources:
Why You Should Tune In:
If you’re over the social media overwhelm and want to build a sustainable business through more personal, direct, and effective communication, this episode is for you. Kylie’s insights and practical tips offer a clear roadmap to growing your business with email marketing.
Quotes:
Connect with Kylie Kelly:
Connect with Leanne:
This week, I reveal the unexpected benefits of taking a six-week hiatus from Instagram and how it led to significant growth in my business. Discover how I signed six new one-to-one clients, pre-sold seven spots in my "Amplified" group program, and added 217 subscribers to my email list—all without posting on social media. If you’re feeling overwhelmed by the Instagram grind, this episode will inspire you to explore new strategies that align with YOU and the lifestyle that you wanna have!
Topics covered on ‘How a Social Media Hiatus Boosted My Business Growth’:
Freedom from Social Media: Leanne shares her journey of breaking free from the daily demands of Instagram, finding mental clarity, and focusing on what truly matters in her business.
Surprising Business Success: Learn how stepping back from Instagram allowed Leanne to attract new clients, pre-sell her group program, and grow her email list—proving that social media isn’t the only path to success.
Alternative Strategies for Growth: Discover practical tips for growing your business without relying on Instagram, including email marketing, collaborations, and leveraging your expertise to build authority.
Mindset Shift: Understand the importance of building confidence in your offers and why believing in yourself is key to attracting clients without the constant need for social media validation.
In This Episode, You’ll Learn:
How Leanne used her time off Instagram to focus on other high-impact areas of her business.
The mindset shifts that helped her maintain client attraction without social media.
How to create a marketing strategy that aligns with your strengths and doesn’t rely on constant social media engagement.
Special Offers & Resources:
Why This Episode Matters: Leanne’s story is a powerful reminder that your business can thrive without being glued to social media. If you’ve ever felt drained by the constant demands of Instagram, this episode will offer you the permission and inspiration to step back and explore more sustainable and effective growth strategies.
Connect with Leanne:
Connect with Emily Armitage
Join the Conversation: If this episode resonated with you, Leanne would love to hear from you! Share your thoughts or ask her about her experience during the social media hiatus. Connect with her directly through email or DM.
Don’t Miss Out:
In this special Q&A episode of Zero to Rockstar Coaching Business, I’m diving into the questions you’ve been eager to ask! From attracting the right clients to setting your pricing strategy, I’m sharing expert advice and actionable strategies to help you elevate your coaching business. Get ready for some insider tips, truth bombs, and proven methods that I usually reserve for my VIP clients.
If you’re looking to close the gap between being a qualified coach and creating a thriving business, this episode is a must-listen!
Topics Covered on ‘Your Questions Answered: Client Attraction, Pricing, and Must-Haves’:
Client Attraction Strategies:
Pricing Your Offers:
Mindset and Success:
Sales and Client Conversion:
My Personal Journey:
Beautiful You Coaching Academy
Market Analysis Spreadsheet
Client Attraction Audit
Quote:
“I had to do some deep mindset work and decide that for this to work, I needed to step into my big deal energy.”
This week, I’m buzzing with excitement as I sit down with the phenomenal Keri Kugler! Keri has been in the coaching game since 2017 and has built a rockstar coaching empire from the ground up. She's on a mission to empower female business owners, leaders, coaches, and visionaries to tap into their power, grow their impact, and create the life and business of their wildest dreams. 🌟
In this episode, Keri shares her incredible journey, from her early days as a life coach making a pivotal shift into business coaching. She opens up about the challenges, triumphs, and the unwavering determination that fuelled her success. Keri also dives deep into the importance of having a solid offer, the power of spiritual practice, and the strategies that helped her move from making $600 to consistent $10K months.
If you've ever felt like giving up on your coaching dreams, this episode is a must-listen. Keri's story is a testament to the power of resilience, self-belief, and the magic that happens when you invest and believe in yourself. Get ready to be inspired, motivated, and equipped with actionable insights to take your coaching business to the next level. 🚀
Topics Covered on ‘The Power of Investing in Yourself: How Keri Kugler Built Her Coaching Empire’:
- Introduction to Keri Kugler: Heart-centred life coach and business mentor
- Keri's journey to her first $10k month
- The importance of having a solid offer and a signature process
- Strategies for life coaches to attract clients
- The role of spirituality in business success
- Keri's investment in a coach and the transformation it brought
- The significance of selling and making clear invitations
- Advice for coaches on the verge of quitting
- Spiritual practices to rejuvenate and refocus
- The power of embodiment and magnetism in attracting clients
Quote
In this episode, I sit down with the incredible Amber Jay, one of my OG clients, to get the details on how she has quantum leaped to expert status in her niche in under a year, including the unreal transformation she's experienced in her mindset and confidence. Amber shares how working together helped her step into her "big deal energy" and embrace her power.
Amber opens up about overcoming imposter syndrome and the fear of judgement, emphasising the importance of taking bold actions. We discuss the critical role of visibility and trust in attracting clients, and Amber challenges the notion that you need multiple qualifications to be a successful coach. She highlights the power of testimonials and offers practical advice for new coaches, including must-read books on sales, creativity, and mindset.
Topics Covered on From Struggling Coach to Success with Amber:"You have to take the action. And if you're not taking the action, that's down to the beliefs that you have about the action that you're taking, or the success that you're building, or the failure that you think you're going to have." - Amber
"Overcoming imposter syndrome and fear of judgment is essential for success as a coach. It’s about taking bold actions and believing in your worth." - Amber
Are you ready to elevate your coaching business to new heights? Join me in today’s episode as I chat with the incredible Rebecca Haydon. From her beginnings as a struggling coach to becoming a successful entrepreneur, Rebecca’s journey is a testament to the power of embodying your higher self. She shares actionable strategies to connect with your higher self, harness your energy, and transform your business.
During our conversation, Rebecca delves into visualisation techniques, the importance of mindset shifts, and how to create an energetic environment that fosters growth. She also reveals her favourite books that have been pivotal in her journey and discusses how surrounding yourself with the right people can provide the proof and evidence needed to succeed. Whether you're a seasoned coach or just starting out, this episode is packed with insights to help you thrive.
More about Rebecca Haydon:
Rebecca Haydon is a mindset coach, speaker, and entrepreneur dedicated to helping individuals unlock their higher potential. Through her programs and coaching, she empowers clients to step into their higher selves and achieve remarkable success in their personal and professional lives. Rebecca's unique approach combines mindset shifts, visualisation techniques, and energy work to create lasting transformations.
Topics covered on From Struggling Coach to Success with Rebecca Haydon:
How did Rebecca visualise her higher self and what impact did it have on her business?
What are some key mindset shifts that Rebecca recommends for business success?
How can you create an energetic environment that fosters growth?
Which books does Rebecca recommend for personal and business development?
How have masterminds helped Rebecca in her journey?
Connect with Leanne Sia:
Website: https://www.leannesia.com/
Instagram: @_leannesia_
Connect with Rebecca Haydon:
Podcast: The Subconscious Expert
Website: https://www.rebeccahaydon.com/
Instagram: @_rebeccahaydon_
Resources from this episode:
Everything Is Figureoutable by Marie Forleo
Rich As F*ck by Amanda Frances
Related episodes:
Rewire Your Money Mindset for Epic Earnings with Emilie Nutley
Quote:
"You have to take the action. And if you're not taking the action, that's down to the beliefs that you have about the action that you're taking, or the success that you're building, or the failure that you think you're going to have." - Rebecca Haydon
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