In episode 3 of this podcast, I interviewed Paul Thomas, my friend from down under who created his own private practice website and was able to get it ranking #1 in Google for a number of keywords.

A lot of our conversation focused on the type of content he created on in order to pull that off.

And the strategy he used is one that I often talk about...

It's about creating specific pages for each and every service or specialty you have within your practice.

In this episode, I want to break down this strategy to give you an outline of the type of content you should be creating for these types of pages.