In this conversation, Derek from HAVAK discusses his journey in the fitness industry and the evolution of HAVAK over the past decade. He shares how his passion for weightlifting and comic books inspired him to design his own exercise equipment. Derek also talks about the HAVAK Mass, a versatile trap bar that offers multiple loading positions and handles, and the importance of purpose-driven training. He emphasizes the need for authenticity and supporting original creators in the fitness community. In this conversation, Derak and Jake discuss the challenges and ethics of the fitness industry, particularly in relation to product design and intellectual property. They highlight the importance of giving credit where it's due and the negative impact of copying and stealing ideas. They also discuss the need for collaboration and support within the industry, as well as the challenges faced by small businesses and the importance of customer relationships. The conversation touches on the movie industry and the lessons that can be learned from films.