The Garage Gym Experiment Podcast

1 on 1 with Weight It Out Founder, Brian Fleck

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Links

  • Use code GGE to save from Weight It Out
  • Meet Brian at HomeGymCon
  • Knurled News


    • Episode Outline

    • (0:00) Introduction to Brian Fleck and His Journey
    • (2:32) The Birth of Weight It Out
    • (5:28) Design and Market Adaptation
    • (8:25) Customer Insights and Market Demand
    • (11:10) Target Audience and Product Benefits
    • (14:16) Customization and Product Lineup
    • (17:26) Challenges and Lessons Learned
    • (20:08) Going Viral: Impact on Business
    • (23:06) Surprises in the Fitness Industry
    • (25:40) Collaboration Challenges and Brand Integrity
    • (26:05) Innovative Bumper Plate Design and Development
    • (31:26) Target Audience and Customer Feedback
    • (40:46) Involvement in Competitions and Marketing Strategies
    • (46:11) Innovative Sales Strategies for Home Gym Equipment
    • (48:20) Collaboration Opportunities in the Fitness Industry
    • (52:12) Marketing Challenges for Small Manufacturers
    • (55:39) Building a Community Through Shared Marketing Efforts
    • (1:00:50) Sustaining Growth in a Competitive Market
    • (1:07:23) Future Aspirations and Market Expansion
      • ...more
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      The Garage Gym Experiment PodcastBy Garage Gym Experiment
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