What if the key to revolutionizing the way we lead and create lasting impact lies not in force, but in soft power—and aligning with the intelligence of nature? In this episode, I talk with Miki Agrawal about how she’s reimagining leadership and sustainability from the ground up.

In this inspiring episode, I sit down with my dear friend and trailblazing entrepreneur Miki Agrawal—founder of Thinx, Tushy, and her newest venture, HIRO Technologies—for a powerful conversation about the future of leadership, regeneration, and innovation.

Miki opens up about her journey of building multiple 9-figure businesses while embracing a radically different model of leadership—one rooted in soft power, collaboration with nature, and deep self-love. We dive into what it means to lead from feminine principles, how she’s balancing motherhood and entrepreneurship, and why conscious capitalism is more than just a buzzword—it’s a way forward.

She also shares the mission behind HIRO Technologies and their game-changing vision for eco-friendly diapers, along with her fascination with the incredible potential of plastic-eating mushrooms to help heal our planet.

If you’re an entrepreneur, changemaker, or simply someone who wants to live and lead with more alignment, sustainability, and purpose, this conversation is filled with insights and inspiration to support your path.

Let’s rise into a new way—together.

“Soft power is about radiating from the inside out—it’s a framework for leading with gentleness and strength.” –Miki Agrawal

🎤 Let’s Dive into the Good Stuff on Plenty 🎤

(00:19) Introduction of Guest: Mickey Agarwal
(01:28) Motherhood and Work-Life Balance
(02:52) Celebrating Life and Joy
(04:11) Dating Myself: A Personal Journey
(06:16) Integration and Self-Discovery
(10:40) Devotion and the Masculine Energy
(11:56) Soft Power Framework Introduction
(16:07) Desire for Healthy Relationship Dynamics
(19:29) Balancing Masculine and Feminine Energies
(23:06) Motherhood and Environmental Responsibility
(26:11) Innovative Solutions for Diaper Waste
(29:43) Fungi and Plastic Decomposition
(35:36) Hero Diapers Launch
(42:13) Harvesting and Business Strategy
(50:03) Self-Love and Personal Growth
(57:48) Metabolizing Stress Through Creativity
(1:00:13) The Future of Soft Power

Links and Resources:

Do Cool Sh*t
Disrupt Her.
Tero, Cofounder of HIRO Technologies and CEO of Four Sigmatic
It All Exists by Soul Gate

Connect with Miki Agrawal:

Website
Instagram
Hellotushy
Hirodiapers
Thinx
Wild

🎧 Podcast Promo: The Rise of the Digital CEO is HERE!

If you’re ready to sell more digital products with greater ease—and stop feeling like you’re doing all the things with minimal results—then this is your moment. I’m so excited to invite you to my favorite free online business training of the year: The Rise of the Digital CEO.

Led by my friend (and recent unofficial launch coach!) James Wedmore, this training is packed with the exact strategies and step-by-step processes that helped us increase our 2024 launch revenue by 63%—without working longer hours or hustling harder.

In this 3-part training series, you’ll learn how to:

• Break through your financial goals with a repeatable strategy
• Craft irresistible offers that attract your dream clients
• Understand and leverage key metrics (like Earnings Per Lead!) to grow without burnout
• Create money on demand with a 6-step process that actually works
• Align your strategy with your inner guidance so your business feels as good as it performs

James blends soul and strategy in a way that’s rare and incredibly effective. He’s the real deal, and he’s built a $12M/year business while surfing every day and staying deeply connected to his purpose.

This free training only happens once a year and is truly the most valuable I’ve ever attended in my 15+ years in the online business world.

🎟 Reserve your seat now at katenorthrup.com/rise.
📅 It starts May 29, 2025—don’t miss it.