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You know you need to track data to know whether your marketing efforts matter… But, do you know which numbers to track + WHY?
Every metric you (or your ads agency) track should tell a story about what's going on behind-the-scenes. That's what will point you in the direction of where to focus your problem-solving skills next.
In this episode I'll walk you through the actual spreadsheet we use to track funnel + ad performance, plus I'll explain 3+ common problems to troubleshoot.
By Emily Hirsh4.8
169169 ratings
You know you need to track data to know whether your marketing efforts matter… But, do you know which numbers to track + WHY?
Every metric you (or your ads agency) track should tell a story about what's going on behind-the-scenes. That's what will point you in the direction of where to focus your problem-solving skills next.
In this episode I'll walk you through the actual spreadsheet we use to track funnel + ad performance, plus I'll explain 3+ common problems to troubleshoot.

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