In this episode of the Private Practice Elevation podcast, we delve into the significant recent changes in the SEO landscape due to Google's latest core update. 

 

If you've relied heavily on optimizing for specific keywords or building backlinks, sorry, but it's time to reevaluate your strategy. Google's new focus pivots towards content that is genuinely useful, relevant, and expertly crafted to serve users' needs.

 

Understanding these shifts is crucial for private practice owners aiming to maintain or improve their website rankings. 

 

Daniel provides an in-depth look at how these updates could affect your SEO efforts and offers expert advice on adapting to these changes. 

 

By emphasizing the importance of creating high-quality, relevant content and a seamless user experience, he guides listeners through what it takes to stay ahead in the evolving SEO game.

Key Takeaways:

• Relevance Over Keywords: Google's algorithm now prioritizes understanding the user's intent and providing relevant answers over just matching keywords.

• Helpful Content: Your website content must come from a place of authority and offer genuine solutions to users' problems to be considered valuable.

• User Experience: How fast your site loads and how easily users can navigate it play a critical role in maintaining good SEO rankings.

• AI Content: While AI-generated content is acceptable, it must be thoroughly fact-checked and enhanced with your expertise to be effective.

• Adapting to Changes: Regularly reviewing and updating your content to ensure it remains relevant and valuable is crucial for dealing with fluctuations in SEO rankings.

Links mentioned in this episode:

• 148. What Therapists Need to Know About AI w/ Rebekah Hudson

• How Does Google’s Helpful Content Update Impact SEO? - Neil Patel article