In this episode, Bessie sits down in Zurich with Kristina Thaden, founder and designer of Thaden, the luxury handbag brand that has already captured international attention — including a starring role in Emily in Paris. From her early years as an artist and radio host in Germany to founding a brand that embodies “luxury without heritage,” Kristina shares the inspirations, risks, and resilience that shaped her journey.

We explore the philosophy behind Thaden’s sculptural “wearable art” handbags, the challenges of producing in the highly competitive luxury sector, and how Kristina is redefining modern luxury through craftsmanship, authenticity, and narrative. From collaborations in China and Italy to being proudly “Made in Romania,” Kristina reveals the global network behind her designs — and why she believes “every legend has its beginning.”

Whether you are a fashion lover, aspiring entrepreneur, or simply curious about the intersection of art and business, Kristina’s story is a powerful reminder that creativity, persistence, and courage can build timeless brands.

Key Highlights

From Artist to Entrepreneur:  Kristina’s unconventional path  from a 14-year-old radio speaker, musician, and choreographer to chose to launch her own luxury brand at 40.

The Birth of Thaden:  How a sketch evolved into the sculptural signature bag “The Whole” and why Kristina views her creations as frozen movement — wearable works of art.

Luxury Without Heritage:  Building a young brand in a field dominated by century-old maisons, and why Kristina embraces the bold belief that “every legend has its beginning.”

Crafting Across Borders: Insights into her cross-border production journey — from China’s metal artisans to Italy’s heritage workshops, and ultimately to her current partners in Romania.

Pop Culture Meets Luxury: How Thaden bags landed in Emily in Paris, what that visibility means for a young luxury brand, and the opportunities/risks of pop culture exposure.

New Luxury Values: Transparency with clients, wearable art as timeless sustainability, and why Kristina believes luxury should be about connection, not just exclusivity.

Creativity as Fluid: Kristina's belief that creativity is like water, constantly flowing and not limited to one medium, leading her to explore jewelry, fashion, and furniture design in addition to handbags.

 The Whole Bag

The Little Rocket Bag

 The Love Curve Bag

【本节目由Withinlink碚曦投资协作体出品】

【嘉宾】

Kristina Thaden

Founder，THADEN

Thaden.ch

【主持】

李倩玲 Bessie Lee

广告营销行业资深从业者，商业观察者

【后期制作】

 Jean（播客公社）

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