Copywriting can be one of those frustrating yet ongoing activities that business owners have to grapple with, especially if you’re the one doing your marketing.

But take it from me, copywriting is like a muscle. The more you exercise it, the stronger it will get- but it does take practice!

If you’re feeling like you’re consistently cursed with that blank screen of copywriter’s death and writer’s block each time you go to write your therapy website copy, then this episode is for you.

Use this strategy as a starting point the next time you need to write copy for your private practice.