In this episode, I answer every marketers most dreaded question when their ads aren't working: is the offer your problem? More often than not, the problem doesn't lie in your strategy, your funnel, or how you've set up your ad. Instead, it's usually that your messaging and positioning of your offer is off, or that there are issues with the offer itself. Tune in to learn how to diagnose whether your not your offer is the problem and what you can do to improve it.