Marketing expert, Bedros Keullian talks about escaping communism and coming to the US to chase and become the American Dream. Topics include:Top 3 rules of successful marketingWhy you have to under-promise and over-deliverWhy old school basics still work bestThe importance of looking and living the partWhen even the best marketing failsNo passion equals no successThe importance of daily ritualsProductivity secretsHow to build a successful gym businessWhy the 80/20 rule no longer exists and how to apply the 95/5 ruleWhy you have to focus on helping others and not yourselfThe value of time, and why so many people fail to realize itThe most common mistakes fitness business owners makeHow to work less and get more doneAnd one lubricant never to masturbate with